{"product_id":"the-anatomy-of-persuasion-isbn-9780814409367","title":"The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!","description":"\u003cp\u003e\u003cstrong\u003eThis eye-opening book will show you how the power of persuasion can help you talk to anybody about anything and get what you want from it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSome people seem able to coerce others into anything. Do they possess a natural talent that the rest of us can never hope to imitate? \u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Anatomy of Persuasion\u003c\/em\u003e literally dissects each step in the persuasion process. You will turn your great ideas into tangible realities as you learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eapply the two major principles of communication\u003c\/li\u003e\n\u003cli\u003eperceive the needs of others\u003c\/li\u003e\n\u003cli\u003epresent the features and benefits of their idea\u003c\/li\u003e\n\u003cli\u003eunderstand the subconscious decisions people often make\u003c\/li\u003e\n\u003cli\u003ecreate a logical, error-free proposal (oral or written) that will win the day\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe Anatomy of Persuasion\u003c\/em\u003e provides you with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142812520677,"sku":"NP9780814409367","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780814409367.jpg?v=1747941246","url":"https:\/\/k12savings.com\/es\/products\/the-anatomy-of-persuasion-isbn-9780814409367","provider":"K12savings","version":"1.0","type":"link"}