{"product_id":"the-analytics-revolution-isbn-9781118873670","title":"The Analytics Revolution","description":"\u003cp\u003e\u003cb\u003eLead your organization into the industrial revolution of analytics with \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Analytics Revolution\u003c\/i\u003e delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn overview of what operational analytics are and what trends lead us to them\u003c\/li\u003e \u003cli\u003eTips on structuring technology infrastructure and analytics organizations to succeed\u003c\/li\u003e \u003cli\u003eA discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered\u003c\/li\u003e \u003cli\u003eGuidance on how to justify, implement, and govern operational analytics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Analytics Revolution\u003c\/i\u003e gives you everything you need to implement operational analytic processes with big data.\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I The Revolution Has Begun 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Understanding Operational Analytics 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Operational Analytics 4\u003c\/p\u003e \u003cp\u003eWelcome to Analytics 3.0 10\u003c\/p\u003e \u003cp\u003eHow Analytics Are Changing Business 20\u003c\/p\u003e \u003cp\u003ePutting Operational Analytics in Perspective 26\u003c\/p\u003e \u003cp\u003eWrap-Up 30\u003c\/p\u003e \u003cp\u003eNotes 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 More Data . . . More Data . . . Big Data! 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCutting through the Hype 33\u003c\/p\u003e \u003cp\u003ePreparing for Big Data 39\u003c\/p\u003e \u003cp\u003ePutting Big Data in Context 48\u003c\/p\u003e \u003cp\u003eWrap-Up 58\u003c\/p\u003e \u003cp\u003eNotes 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Operational Analytics in Action 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImproving Customer Experiences 62\u003c\/p\u003e \u003cp\u003eTime Is of the Essence 68\u003c\/p\u003e \u003cp\u003eMaking Us Safer 71\u003c\/p\u003e \u003cp\u003eIncreasing Operational Efficiency 74\u003c\/p\u003e \u003cp\u003eImproving Our Lives in the Future 77\u003c\/p\u003e \u003cp\u003eFinding Unexpected Value in Data 79\u003c\/p\u003e \u003cp\u003eWrap-Up 83\u003c\/p\u003e \u003cp\u003eNotes 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II Laying the Foundation 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Want Budget? Build the Business Case! 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting the Priorities 89\u003c\/p\u003e \u003cp\u003eChoosing the Right Decision Criteria 93\u003c\/p\u003e \u003cp\u003eBusiness Case Framework to Consider 101\u003c\/p\u003e \u003cp\u003eTips for Creating a Winning Business Case 108\u003c\/p\u003e \u003cp\u003eWrap-Up 115\u003c\/p\u003e \u003cp\u003eNotes 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Creating an Analytic Platform 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlanning 118\u003c\/p\u003e \u003cp\u003eBuilding 123\u003c\/p\u003e \u003cp\u003eUsing 140\u003c\/p\u003e \u003cp\u003eWrap-Up 143\u003c\/p\u003e \u003cp\u003eNotes 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Governance and Privacy 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSetting the Stage for Governance 148\u003c\/p\u003e \u003cp\u003eDeciding Where Analytics Happen 154\u003c\/p\u003e \u003cp\u003eGoverning Operational Analytics 158\u003c\/p\u003e \u003cp\u003ePrivacy 165\u003c\/p\u003e \u003cp\u003eWrap-Up 172\u003c\/p\u003e \u003cp\u003eNotes 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III Making Analytics Operational 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Analytics 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Operational Analytics Processes 177\u003c\/p\u003e \u003cp\u003eExpanding into New Analytics Disciplines 181\u003c\/p\u003e \u003cp\u003eFocusing Analytics Efforts 187\u003c\/p\u003e \u003cp\u003eComparing Analytics Approaches 193\u003c\/p\u003e \u003cp\u003eLessons from the Past 198\u003c\/p\u003e \u003cp\u003eWrap-Up 204\u003c\/p\u003e \u003cp\u003eNotes 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Analytics Organization 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Major Shift Has Occurred 207\u003c\/p\u003e \u003cp\u003eStaffing 209\u003c\/p\u003e \u003cp\u003eOrganizing 218\u003c\/p\u003e \u003cp\u003eSucceeding 225\u003c\/p\u003e \u003cp\u003eWrap-Up 234\u003c\/p\u003e \u003cp\u003eNotes 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Analytics Culture 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInstilling the Proper Mind-set 237\u003c\/p\u003e \u003cp\u003eImplementing Effective Policies 245\u003c\/p\u003e \u003cp\u003eFacilitating Success 250\u003c\/p\u003e \u003cp\u003eEnabling and Handling the Right Failures 256\u003c\/p\u003e \u003cp\u003eWrap-Up 261\u003c\/p\u003e \u003cp\u003eNotes 262\u003c\/p\u003e \u003cp\u003eConclusion Join the Revolution! 263\u003c\/p\u003e \u003cp\u003eAbout the Author 267\u003c\/p\u003e \u003cp\u003eIndex 269\u003c\/p\u003e \u003ci\u003e\"A good read\"\u003c\/i\u003e (Supply Management, May 2015)  \u003cp\u003e\u003cb\u003eBILL FRANKS\u003c\/b\u003e is the Chief Analytics Officer for Teradata, where he provides insight on trends in the analytics and big data space and helps clients understand how to use them to improve their business. His expertise is in translating complex analytics into terms that business users can understand. Franks is the author of \u003ci\u003eTaming the Big Data Tidal Wave\u003c\/i\u003e (Wiley, 2012), which was listed on Tom Peters' 2014 list of \"Must Read\" books. He is also a faculty member of the International Institute for Analytics.\u003c\/p\u003e  \u003cp\u003eThe ability to instantly adapt to changing conditions is the key to success in today's marketplace. \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e shows you how you can integrate insights from the analysis of data, both big and small, into your daily operations. The analytics revolution is already here, and it aims to make analytics embedded, operational processes instead of external, batch processes. Airlines use analytics to prioritize and reroute passengers in real time. Banks constantly analyze account activity patterns to prevent and detect fraud. Users' social media and e-commerce experiences are customized based on up-to-the-second information. You can implement similar capabilities, and the first step is to understand what the analytics revolution is all about and how to join it.\u003c\/p\u003e \u003cp\u003eBill Franks has built his career on a talent for explaining complex analytics to business audiences. In \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e, you'll learn how to cut through the clutter and leverage the trends and processes that will keep you ahead of your competitors. In this book, Bill uses his characteristic clarity to guide you through the process of building teams, creating culture, updating analytics methodologies, and leveraging technology to evolve your organization to operational analytics.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Analytics Revolution\u003c\/i\u003e shows exactly what making analytics operational means for you and how to start evolving your organization toward using operational analytics for better, faster, more effective decision making. Written in a style that's accessible to anyone, regardless of background, \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e provides a scalable framework for embedding analytics within all sorts of business processes. This book is for managers and business leaders looking for a way to keep up and move ahead by building a foundation of analytics on which an organization can thrive.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003ePraise for\u003c\/i\u003e The Analytics Revolution\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Realizing significant, sustainable benefit from data and analytics is becoming more of an organizational change management initiative than a technology project. In \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e, Bill Franks uses his experiences as a practitioner in the trenches and a consultant in the C-suites to help leaders gracefully move their organizations to a game-changing level of analytic value.\"\u003cbr\u003e  \u003cb\u003e—Kathy Koontz,\u003c\/b\u003e Associate Vice President, Customer Insights and Analytics, Nationwide\u003c\/p\u003e \u003cp\u003e\"If you are an executive, you need this book. While the standard fare of most books on analytics is—understandably—a technical 'geek out' session, the enterprise leader must instead gain view of the full landscape of analytics value, strategy, and process, as well as a map of pitfalls and how they're best avoided. \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e brings this landscape into clear view.\"\u003cbr\u003e  \u003cb\u003e—Eric Siegel,\u003c\/b\u003e founder of Predictive Analytics World and author of \u003ci\u003ePredictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"This book is a must-have for professionals who want to effectively use big data to free companies to innovate. Bill precisely captures the most imperative incoming wave of the big data revolution, which is operationalizing decision making processes by using data in a massive scale, but not making data-driven decisions only at the strategic level. This is great news for business!\"\u003cbr\u003e  \u003cb\u003e—Simon Zhang,\u003c\/b\u003e Senior Director, Business Analytics, LinkedIn Corp\u003c\/p\u003e \u003cp\u003e\"Data and analytics don't create value until they change how something is done. Operational analytics is that change—on a scalable and repeatable basis—and Franks provides a roadmap for how to succeed with it.\"\u003cbr\u003e  \u003cb\u003e—Blake Johnson,\u003c\/b\u003e Consulting Professor, Department of Management Science and Engineering, Stanford University\u003c\/p\u003e \u003cp\u003e\"Organizations are understanding that Big Data and Analytics can provide a competitive advantage and are clamoring for information on making this promise a reality. In \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e, Bill Franks provides a practical guide for making analytics operational and a cornerstone of organizational decision making. Bill's expertise and passion for the topic shines as he explains this revolution, steps for implementation, and pitfalls to avoid. Business leaders will appreciate Bill's ability to demystify this important yet misunderstood topic.\"\u003cbr\u003e  \u003cb\u003e—Jack Levis,\u003c\/b\u003e Senior Director of Process Management, UPS\u003c\/p\u003e \u003cp\u003e\"I thoroughly enjoyed Bill's latest book. In \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e, Bill once again demonstrates his rare ability to take a complex, technical topic, and convey what is truly essential to every senior business manager. As Bill so effectively articulates, the analytics revolution is underway and promises to fundamentally change how business operates. This is not an IT practitioner's guide—rather, it is a primer for the seasoned business manager. It cuts through the hype and informs the manager of what he or she must know to operationalize analytics within the company's business processes.\"\u003cbr\u003e  \u003cb\u003e—Mark A. Van Sumeren,\u003c\/b\u003e Senior Vice President, Strategy \u0026amp; Business Development, Owens \u0026amp; Minor, Inc.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990156624101,"sku":"NP9781118873670","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118873670.jpg?v=1761786718","url":"https:\/\/k12savings.com\/es\/products\/the-analytics-revolution-isbn-9781118873670","provider":"K12savings","version":"1.0","type":"link"}