{"product_id":"the-analytic-hospitality-executive-isbn-9781119129981","title":"The Analytic Hospitality Executive","description":"\u003cb\u003eTargeted analytics to address the unique opportunities in hospitality and gaming\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Analytic Hospitality Executive\u003c\/i\u003e helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.\u003c\/p\u003e \u003cp\u003eLike most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand big data and analytics\u003c\/li\u003e \u003cli\u003eIncorporate analytics into existing business processes\u003c\/li\u003e \u003cli\u003eIdentify the most valuable data sources\u003c\/li\u003e \u003cli\u003eCreate a strategic analytic culture that drives value\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAlthough the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. \u003ci\u003eThe Analytic Hospitality Executive\u003c\/i\u003e provides a targeted game plan from an expert on the inside, so you can start making your data work for you.\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eAbout the Author xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Building a Strategic Analytic Culture in Hospitality and Gaming 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategic Analytic Culture 3\u003c\/p\u003e \u003cp\u003eMoving Ahead and Staying Ahead with Prescriptive Decision Making 5\u003c\/p\u003e \u003cp\u003eMaking It Happen 9\u003c\/p\u003e \u003cp\u003eGetting Started 13\u003c\/p\u003e \u003cp\u003eHow This Book Can Help 15\u003c\/p\u003e \u003cp\u003eNotes 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Data Management for Hospitality and Gaming 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData Management Challenge and Opportunity 21\u003c\/p\u003e \u003cp\u003eData Storage 29\u003c\/p\u003e \u003cp\u003eData Integration 34\u003c\/p\u003e \u003cp\u003eData Quality 40\u003c\/p\u003e \u003cp\u003eMeasuring the Benefits of Data Management 42\u003c\/p\u003e \u003cp\u003eResponsible Use of Data 43\u003c\/p\u003e \u003cp\u003eConclusion 51\u003c\/p\u003e \u003cp\u003eAdditional Resources 52\u003c\/p\u003e \u003cp\u003eNotes 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Data Visualization 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Are Visualizations So Important? 55\u003c\/p\u003e \u003cp\u003eVisualization Technology 56\u003c\/p\u003e \u003cp\u003eData Handling 58\u003c\/p\u003e \u003cp\u003eVisualization Types 62\u003c\/p\u003e \u003cp\u003eCreating Powerful Visualizations 67\u003c\/p\u003e \u003cp\u003eConclusion 79\u003c\/p\u003e \u003cp\u003eAdditional Resources 80\u003c\/p\u003e \u003cp\u003eNotes 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 From Reactive to Proactive Decision Making: Advanced Analytics in Action 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReactive to Proactive Decision Making 83\u003c\/p\u003e \u003cp\u003eStatistical Analysis 84\u003c\/p\u003e \u003cp\u003eForecasting 91\u003c\/p\u003e \u003cp\u003ePredictive Analytics 96\u003c\/p\u003e \u003cp\u003eOptimization 100\u003c\/p\u003e \u003cp\u003eMachine Learning 103\u003c\/p\u003e \u003cp\u003eText Analytics 104\u003c\/p\u003e \u003cp\u003eMaking It Work—Analytics and Technology 111\u003c\/p\u003e \u003cp\u003eInnovations in Solution Delivery 113\u003c\/p\u003e \u003cp\u003eReal Time and Streaming 118\u003c\/p\u003e \u003cp\u003eConclusion 119\u003c\/p\u003e \u003cp\u003eAdditional Resources 119\u003c\/p\u003e \u003cp\u003eNotes 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Analytics for Operations 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOperations 125\u003c\/p\u003e \u003cp\u003eOperations Data 128\u003c\/p\u003e \u003cp\u003eAdvanced Analytics for Operations 134\u003c\/p\u003e \u003cp\u003eWorkforce Planning and Optimization 140\u003c\/p\u003e \u003cp\u003eQueues 146\u003c\/p\u003e \u003cp\u003eThe Impact of Queue Configuration 148\u003c\/p\u003e \u003cp\u003eManaging Consumer Perceptions of the Wait 152\u003c\/p\u003e \u003cp\u003eBenchmarking Operations Analytics Capabilities 156\u003c\/p\u003e \u003cp\u003eTechnology and People Investments 158\u003c\/p\u003e \u003cp\u003eConclusion 163\u003c\/p\u003e \u003cp\u003eAdditional Resources 166\u003c\/p\u003e \u003cp\u003eNotes 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Analytics for Marketing 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing Data 169\u003c\/p\u003e \u003cp\u003eAdvanced Analytics for Marketing 177\u003c\/p\u003e \u003cp\u003eDigital Intelligence 183\u003c\/p\u003e \u003cp\u003eBenchmarking Marketing Analytics Capabilities 191\u003c\/p\u003e \u003cp\u003eTechnology and People Investments 196\u003c\/p\u003e \u003cp\u003eConclusion 199\u003c\/p\u003e \u003cp\u003eAdditional Resources 201\u003c\/p\u003e \u003cp\u003eNotes 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Analytics for Sales 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSales Data 205\u003c\/p\u003e \u003cp\u003eAdvanced Analytics for Sales 210\u003c\/p\u003e \u003cp\u003eStatistical Analysis 210\u003c\/p\u003e \u003cp\u003eThe Changing Landscape of Sales 212\u003c\/p\u003e \u003cp\u003eBenchmarking Sales Analytics 214\u003c\/p\u003e \u003cp\u003eConclusion 218\u003c\/p\u003e \u003cp\u003eNote 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Analytics for Revenue Management 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRevenue Management: A History Lesson 223\u003c\/p\u003e \u003cp\u003eThen Things Changed . . . 227\u003c\/p\u003e \u003cp\u003eRevenue Management Data 229\u003c\/p\u003e \u003cp\u003eRevenue Management Analytics 231\u003c\/p\u003e \u003cp\u003eBenchmarking Revenue Management Analytics Capabilities 247\u003c\/p\u003e \u003cp\u003eTechnology and People Investments 249\u003c\/p\u003e \u003cp\u003eConclusion 252\u003c\/p\u003e \u003cp\u003eAdditional Resources 255\u003c\/p\u003e \u003cp\u003eNotes 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Analytics for Performance Analysis 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData for Performance Analysis 259\u003c\/p\u003e \u003cp\u003eAdvanced Analytics for Performance Analysis 263\u003c\/p\u003e \u003cp\u003eBenchmarking Performance Analytics Capabilities 267\u003c\/p\u003e \u003cp\u003eTechnology and People Investments 269\u003c\/p\u003e \u003cp\u003eConclusion 273\u003c\/p\u003e \u003cp\u003eAdditional Resources 273\u003c\/p\u003e \u003cp\u003eNotes 274\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Analytics for Gaming 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGaming Data 278\u003c\/p\u003e \u003cp\u003eAdvanced Analytics for Gaming 281\u003c\/p\u003e \u003cp\u003eCasino Floor Revenue Optimization 285\u003c\/p\u003e \u003cp\u003eFraud and Anti–Money Laundering 294\u003c\/p\u003e \u003cp\u003eBenchmarking Gaming Analytics Capabilities 299\u003c\/p\u003e \u003cp\u003eTechnology and People Investments 300\u003c\/p\u003e \u003cp\u003eConclusion 303\u003c\/p\u003e \u003cp\u003eAdditional Resources 304\u003c\/p\u003e \u003cp\u003eNotes 304\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Pulling It All Together: Building an Analytical Organization 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started: Well-Defi ned, Small Projects for Maximum Impact 309\u003c\/p\u003e \u003cp\u003eOrganizing Your Analytics Department 316\u003c\/p\u003e \u003cp\u003eThe Build versus Buy Decision 324\u003c\/p\u003e \u003cp\u003eIntegrated Decision Making 327\u003c\/p\u003e \u003cp\u003eConclusion 337\u003c\/p\u003e \u003cp\u003eAdditional Resources 340\u003c\/p\u003e \u003cp\u003eNotes 341\u003c\/p\u003e \u003cp\u003eAppendix 1 Case Study from Infor: Analytics Opportunities in Operations 343\u003c\/p\u003e \u003cp\u003eAppendix 2 Case Study from IDeaS: Meetings and Events Revenue Management 349\u003c\/p\u003e \u003cp\u003eAppendix 3 Why Dynamic? 367\u003c\/p\u003e \u003cp\u003eAppendix 4 Chapter Questions 377\u003c\/p\u003e \u003cp\u003eReferences 385\u003c\/p\u003e \u003cp\u003eIndex 389\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eKELLY A. M\u003csmall\u003eC\u003c\/small\u003eGUIRE, P\u003csmall\u003eH\u003c\/small\u003eD \u003c\/b\u003eis senior vice president, revenue management and direct marketing for MGM Resorts International, where she is responsible for driving profitable room revenue for MGM Resorts International’s Las Vegas resorts. Prior to this role, she was Vice President, Advanced Analytics for Wyndham Devstination Network. She led a team of data scientists and developers who build custom analytic solutions for Wyndham Vacation Rental’s companies and the RCI time-share exchange. Prior to joining Wyndham, she led SAS’s Hospitality and Travel Global Practice, setting the global analytics strategy for these industries, and supporting engagements around the world.   \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhat if\u003c\/i\u003e your organization had the ability to tap into the power of data analytics in order to become more competitive in a complex marketplace? \u003ci\u003eWhat if\u003c\/i\u003e analytics could give your company more reliable context, better direction, and stronger data interpretation? \u003ci\u003eWhat if\u003c\/i\u003e evolving short-term activity took its proper place within the long-term picture? \u003ci\u003eThe Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos\u003c\/i\u003e is the resource that can help unlock value in your organization and take your business to greater heights. \u003c\/p\u003e\u003cp\u003eWritten by analytics and hospitality expert Kelly A. McGuire, this vital resource reveals how top-level executives can incorporate analytics into strategic management initiatives. Filled with the much-needed tools and techniques while asking the essential questions, the book demystifies this complex area, providing definitions and advice in business language. In addition, it shows how to integrate analytics into business areas across the enterprise in order to drive a more successful organization. \u003c\/p\u003e\u003cp\u003eThe author explores what it takes to move data analytics from a grassroots effort within a single department to a comprehensive organizational structure. McGuire shows how to select a model that is right for your organization whether it’s a decentralized model with analysts imbedded into the departments or more centralized models that put all the analysts in a group. She offers practical ideas for incorporating analytics into existing business processes as well as assisting leaders in discovering where they can drive value in their organization using advanced analytics. There are tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos\u003c\/i\u003e can help to identify which data sources will provide the most value to an organization and shows how to turn that information into crucial insights that will increase the top and bottom lines.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990156591333,"sku":"NP9781119129981","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119129981.jpg?v=1761786719","url":"https:\/\/k12savings.com\/es\/products\/the-analytic-hospitality-executive-isbn-9781119129981","provider":"K12savings","version":"1.0","type":"link"}