{"product_id":"the-amp-it-up-fieldbook-isbn-9781394245024","title":"The Amp It Up Fieldbook","description":"\u003cp\u003e\u003cb\u003eHyper scale your organization with practical prompts and exercises\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eSnowflake's chairman and former CEO Frank Slootman, one of Silicon Valley’s most respected figures in tech leadership, has penned the \u003ci\u003eAmp It Up Fieldbook \u003c\/i\u003eto help leaders grow any organization by challenging the status quo every day, getting used to making conflicted trade-offs, avoiding incrementalism, refocusing resources to the only places where they count, and being uncompromisingly objective.\u003c\/p\u003e \u003cp\u003eBuilding on Slootman’s wildly successful book, \u003ci\u003eAmp It Up\u003c\/i\u003e, this fieldbook helps readers easily apply his conceptual first principles, mindsets, and tactical advice to their own organizations and careers.\u003c\/p\u003e \u003cp\u003eReaders will learn about:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to align people around first principles that guide change and execute with urgency and intensity every day\u003c\/li\u003e \u003cli\u003eMaximizing growth and scale without making expensive changes to talent, structure, or fundamental business models\u003c\/li\u003e \u003cli\u003eThe three essential characteristics of great mission statements, and why Slootman chose Snowflake’s current mission statement, broken down word-by-word\u003c\/li\u003e \u003cli\u003eHow to identify personal blind spots that keep us from achieving our best\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eWith firsthand insight gleaned from Slootman’s personal experience over three decades of building hyper-growth companies, the \u003ci\u003eAmp It Up Fieldbook \u003c\/i\u003eearns a well-deserved spot on the bookshelves of leaders, managers, and entrepreneurs looking to take their organizations and careers to the next level.\u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003e1 Introduction: The Power of Amping Up 1\u003c\/p\u003e \u003cp\u003e2 My Journey from Teenage Toilet Cleaner to Serial CEO 7\u003c\/p\u003e \u003cp\u003e3 Make Your Organization Mission Driven 13\u003c\/p\u003e \u003cp\u003e4 Declare War on Your Competitors and on Incrementalism 21\u003c\/p\u003e \u003cp\u003e5 Put Execution Ahead of Strategy 31\u003c\/p\u003e \u003cp\u003e6 Hire Drivers, Not Passengers, and Get the Wrong People Off the Bus 43\u003c\/p\u003e \u003cp\u003e7 Build a Strong Culture 57\u003c\/p\u003e \u003cp\u003e8 Teach Everyone to Go Direct and Build Mutual Trust 65\u003c\/p\u003e \u003cp\u003e9 Put Analysis Before Solutions 75\u003c\/p\u003e \u003cp\u003e10 Align Incentives for Customer Success 85\u003c\/p\u003e \u003cp\u003e11 Ramp Up Sales 89\u003c\/p\u003e \u003cp\u003e12 Grow Fast or Die Slow 99\u003c\/p\u003e \u003cp\u003e13 Stay Scrappy as You Scale Up 109\u003c\/p\u003e \u003cp\u003e14 Materialize Your Opportunities 117\u003c\/p\u003e \u003cp\u003e15 Open the Aperture 125\u003c\/p\u003e \u003cp\u003e16 Swing for the Fences 135\u003c\/p\u003e \u003cp\u003e17 Amp Up Your Career 141\u003c\/p\u003e \u003cp\u003e18 Not Just for CEOs: Dealing with Founders and Boards 149\u003c\/p\u003e \u003cp\u003e19 Conclusion: Great Leaders Have Great Outcomes 161\u003c\/p\u003e \u003cp\u003eIndex 165\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eFRANK SLOOTMAN \u003c\/b\u003e is Chairman and Former CEO of Snowflake, Inc., where he guided the company to the largest software IPO ever. He served as CEO and President of ServiceNow from 2011 to 2017, where he 10x’d revenue and led the company through an IPO.   \u003c\/p\u003e\u003cp\u003e \u003cb\u003eHYPER SCALE YOUR ORGANIZATION WITH PRACTICAL PROMPTS AND EXERCISES \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSnowflake former CEO Frank Slootman, one of Silicon Valley’s most respected figures in tech leadership, has penned the \u003ci\u003eAmp It Up Fieldbook \u003c\/i\u003eto help leaders grow any organization by challenging the status quo every day, getting used to making conflicted trade-offs, avoiding incrementalism, refocusing resources to the only places where they count, and being uncompromisingly objective.  \u003c\/p\u003e\u003cp\u003eBuilding on Slootman’s wildly successful book, \u003ci\u003eAmp It Up\u003c\/i\u003e, this fieldbook helps readers easily apply his conceptual first principles, mindsets, and tactical advice to their own organizations and careers.  \u003c\/p\u003e\u003cp\u003eReaders will learn about:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to align people around first principles that guide change and execute with urgency and intensity every day \u003c\/li\u003e\n\u003cli\u003eMaximizing growth and scale without making expensive changes to talent, structure, or fundamental business models \u003c\/li\u003e\n\u003cli\u003eThe three essential characteristics of great mission statements, and why Slootman chose Snowflake’s current mission statement, broken down word-by-word \u003c\/li\u003e\n\u003cli\u003eHow to identify personal blind spots that keep us from achieving our best \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith firsthand insight gleaned from Slootman’s personal experience over three decades of building hyper-growth companies, the \u003ci\u003eAmp It Up Fieldbook \u003c\/i\u003eearns a well-deserved spot on the bookshelves of leaders, managers, and entrepreneurs looking to take their organizations and careers to the next level.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990155968741,"sku":"NP9781394245024","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394245024.jpg?v=1761786717","url":"https:\/\/k12savings.com\/es\/products\/the-amp-it-up-fieldbook-isbn-9781394245024","provider":"K12savings","version":"1.0","type":"link"}