{"product_id":"the-100-absolutely-unbreakable-laws-of-business-success-isbn-9781576751268","title":"The 100 Absolutely Unbreakable Laws of Business Success","description":"\u003cb\u003eWhy are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy, tackles these puzzling questions through a set of principles or “universal laws” one needs to follow to become successful in the world of business.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe 100 Absolutely Unbreakable Laws of Business Success\u003c\/i\u003e, Tracy draws on his thirty years of experience and knowledge to present a set of principles or \"universal laws\" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams—all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse!\u003cbr\u003e\u003cbr\u003eTracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use—sometimes in just minutes—to begin the journey toward greater business success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e“Eloquently—yet practically—written . . . should be required reading for every entrepreneur, manager, and leader!” —Scott McKain, author of \u003ci\u003eThe Ultimate Customer Experience\u003c\/i\u003e\u003c\/b\u003ePreface   \u003cbr\u003e About the Author\u003cbr\u003e Introduction—Success Is Predictable\u003cbr\u003e\u003cbr\u003e Chapter One—The Laws of Life\u003cbr\u003e 1.    The Law of Cause and Effect   \u003cbr\u003e 2.    The Law of Belief   \u003cbr\u003e 3.   The Law of Expectations \u003cbr\u003e 4.   The Law of Attraction   \u003cbr\u003e 5.   The Law of Correspondence\u003cbr\u003e\u003cbr\u003e Chapter Two—The Laws of Success   \u003cbr\u003e 6.   The Law of Control   \u003cbr\u003e 7.   The Law of Accident \u003cbr\u003e 8.   The Law of Responsibility \u003cbr\u003e 9.   The Law of Direction\u003cbr\u003e 10.   The Law of Compensation \u003cbr\u003e 11.   The Law of Service   \u003cbr\u003e 12.   The Law of Applied Effort \u003cbr\u003e 13.   The Law of Overcompensation\u003cbr\u003e 14.   The Law of Preparation   \u003cbr\u003e 15.   The Law of Forced Efficiency \u003cbr\u003e 16.   The Law of Decision \u003cbr\u003e 17.   The Law of Creativity   \u003cbr\u003e 18.   The Law of Flexibility\u003cbr\u003e 19.   The Law of Persistence \u003cbr\u003e\u003cbr\u003e Chapter Three—The Laws of Business\u003cbr\u003e 20.   The Law of Purpose   \u003cbr\u003e 21.   The Law of Organization   \u003cbr\u003e 22.    The Law of Customer Satisfaction \u003cbr\u003e 23.   The Law of the Customer   \u003cbr\u003e 24.   The Law of Quality   \u003cbr\u003e 25.   The Law of Obsolescence   \u003cbr\u003e 26.   The Law of Innovation   \u003cbr\u003e 27.    The Law of Critical Success Factors\u003cbr\u003e 28.   The Law of the Market \u003cbr\u003e 29.   The Law of Specialization \u003cbr\u003e 30.   The Law of Differentiation \u003cbr\u003e 31.   The Law of Segmentation \u003cbr\u003e 32.   The Law of Concentration \u003cbr\u003e 33.   The Law of Excellence\u003cbr\u003e\u003cbr\u003e Chapter Four—The Laws of Leadership\u003cbr\u003e 34.   The Law of Integrity \u003cbr\u003e 35.   The Law of Courage \u003cbr\u003e 36.   The Law of Realism\u003cbr\u003e 37.   The Law of Power   \u003cbr\u003e 38.   The Law of Ambition\u003cbr\u003e 39.   The Law of Optimism \u003cbr\u003e 40.   The Law of Empathy\u003cbr\u003e 41.   The Law of Resilience   \u003cbr\u003e 42.   The Law of Independence .\u003cbr\u003e 43.   The Law of Emotional Maturity \u003cbr\u003e 44.   The Law of Superb Execution \u003cbr\u003e 45.   The Law of Foresight\u003cbr\u003e\u003cbr\u003e Chapter Five—The Laws of Money\u003cbr\u003e 46.   The Law of Abundance\u003cbr\u003e 47.   The Law of Exchange   \u003cbr\u003e 48.   The Law of Capital   \u003cbr\u003e 49.   The Law of Time Perspective\u003cbr\u003e 50.   The Law of Saving   \u003cbr\u003e 51.   The Law of Conservation   \u003cbr\u003e 52.   Parkinson’s Law \u003cbr\u003e 53.   The Law of Three\u003cbr\u003e 54.   The Law of Investing\u003cbr\u003e 55.   The Law of Compound Interest \u003cbr\u003e 56.   The Law of Accumulation\u003cbr\u003e 57.   The Law of Magnetism   \u003cbr\u003e 58.   The Law of Accelerating Acceleration \u003cbr\u003e\u003cbr\u003e Chapter Six—The Laws of Selling\u003cbr\u003e 59.   The Law of Sales   \u003cbr\u003e 60.   The Law of Determination\u003cbr\u003e\u003cbr\u003e Chapter Seven—The Laws of Negotiating\u003cbr\u003e 73.    The Universal Law of Negotiating \u003cbr\u003e 74.   The Law of Futurity\u003cbr\u003e 75.    The Law of Win-Win or No Deal\u003cbr\u003e 76.   The Law of Unlimited Possibilities   \u003cbr\u003e 77.   The Law of Four   \u003cbr\u003e 78.   The Law of Timing   \u003cbr\u003e 79.   The Law of Terms   \u003cbr\u003e 80.   The Law of Anticipation   \u003cbr\u003e 61.   The Law of Need\u003cbr\u003e 62.   The Law of Problems\u003cbr\u003e 63.   The Law of Persuasion   \u003cbr\u003e 64.   The Law of Security   \u003cbr\u003e 65.   The Law of Risk   \u003cbr\u003e 66.   The Law of Trust   \u003cbr\u003e 67.   The Law of Relationships \u003cbr\u003e 68.   The Law of Friendship   \u003cbr\u003e 69.   The Law of Positioning \u003cbr\u003e 70.   The Law of Perspective \u003cbr\u003e 71.   The Law of Advance Planning \u003cbr\u003e 72.    The Law of Perverse Motivation\u003cbr\u003e\u003cbr\u003e Chapter Seven—The Laws of Negotiating \u003cbr\u003e 73.    The Universal Law of Negotiating \u003cbr\u003e 74.   The Law of Futurity\u003cbr\u003e 75.    The Law of Win-Win or No Deal\u003cbr\u003e 76.   The Law of Unlimited Possibilities\u003cbr\u003e 77.   The Law of Four\u003cbr\u003e 78.   The Law of Timing   \u003cbr\u003e 79.   The Law of Terms\u003cbr\u003e 80.   The Law of Anticipation\u003cbr\u003e 81.   The Law of Authority \u003cbr\u003e 82.   The Law of Reversal\u003cbr\u003e 83.   The Law of Greater Power \u003cbr\u003e 84.   The Law of Desire\u003cbr\u003e 85.   The Law of Reciprocity \u003cbr\u003e 86.   The Walk Away Law\u003cbr\u003e 87.   The Law of Finality\u003cbr\u003e\u003cbr\u003e Chapter Eight—The Laws of Time Management\u003cbr\u003e 88.   The Law of Clarities\u003cbr\u003e 89.   The Law of Priorities   \u003cbr\u003e 90.   The Law of Posteriorities   \u003cbr\u003e 91.   The Law of the Most Valuable Asset \u003cbr\u003e 92.   The Law of Planning   \u003cbr\u003e 93.   The Law of Rewards \u003cbr\u003e 94.   The Law of Sequentiality\u003cbr\u003e 95.   The Law of Leverage \u003cbr\u003e 96.   The Law of Timeliness   \u003cbr\u003e 97.   The Law of Practice   \u003cbr\u003e 98.   The Law of Time Pressure\u003cbr\u003e 99.   The Law of Single Handling \u003cbr\u003e 100.   The Law of Competence \u003cbr\u003e\u003cbr\u003e Conclusion—Start Now!\u003cbr\u003e Learning Resources of Brian Tracy International \u003cbr\u003e Recommended Reading\u003cb\u003eBrian Tracy\u003c\/b\u003e is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year. He is the bestselling author of more than eighty books that have been translated into dozens of languages. He has served as a consultant and trainer to more than 1,000 corporations and more than 10,000 medium-sized enterprises in more than seventy-five countries.Success Is Predictable\u003cbr\u003e\u003cbr\u003e This is a wonderful time to be alive. There have never been more opportunities for more people to accomplish more of their goals, both personally and professionally, than exist today. And if anything, our situation is getting better and better with each passing year.\u003cbr\u003e\u003cbr\u003e Why is this happening? The simplest answer is that we know more today about how to achieve better results in more areas of business than we have ever known before. And this information, these ideas and insights, are like water, flowing everywhere and to everyone who is open to them and willing to use them.\u003cbr\u003e\u003cbr\u003e The wonderful thing about information and ideas is that they are infinitely divisible. If you have an idea that can help me to be more effective in some part of my business and you share it with me, we are both enriched. If I then share this idea with someone else, and that person shares it with someone else again, everyone who receives the new idea is better off.\u003cbr\u003e\u003cbr\u003e And knowledge is cumulative. Once it exists, it does not cease to exist. It becomes available to more and more people and it grows exponentially. Every new piece of knowledge reveals connections and interconnections with other areas of knowledge in a self-reinforcing and accelerating pattern. Each breakthrough in knowledge creates new opportunities that expand and multiply as that knowledge is exploited.\u003cbr\u003e\u003cbr\u003e The driving force behind the explosion of knowledge and the expansion of technology is competition. This competition is more aggressive, determined, creative, and ruthless than ever before, and if anything, it will be even tougher in the months and years ahead.\u003cbr\u003e\u003cbr\u003e It has been said that “business is war.” Business books, articles, and courses are filled with references to “marketing warfare,” “guerilla tactics,” “counterattacks,” and other military terms. And these are all true with one important distinction: the nature of the type of “war” being fought.\u003cbr\u003e\u003cbr\u003e Military warfare is aimed at the conquest of people and territory. Business warfare is aimed at winning customers and markets. Military combat aims at destruction and victory by the use of overwhelming force. Business competition aims at finding better, faster, and cheaper ways of pleasing customers in competition with other companies that are trying to please the same customers.\u003cbr\u003e\u003cbr\u003e This business competition is fierce. Many of the finest minds and the most talented people who have ever lived are thinking and working day and night to find ways to satisfy customers with new and better products and services. The race is on. Only those who can learn and apply the very best ideas and methods faster than their competitors will survive.\u003cbr\u003e\u003cbr\u003e The “Winning Edge” concept says, “small differences in ability can lead to enormous differences in results.” Small differences in your own personal repertoire of knowledge and skills can lead to major differences in your income and achievements.\u003cbr\u003e\u003cbr\u003e Your aim throughout your career, for yourself and your company, should be to acquire and develop the winning edges in your field that can mean all the difference between success and mediocrity.\u003cbr\u003e\u003cbr\u003e Today, strategies and techniques for achieving success at every level of business, and in every activity of life, are more widely available and proliferating more rapidly than at any other time in human history. And we can all benefit from them by seizing them and applying them to our lives.\u003cbr\u003e\u003cbr\u003e The purpose of this book is to share with you a system of proven principles, or “laws,” that have been discovered and rediscovered, practiced and implemented, by the most successful businesspeople everywhere, in every kind of organization, large and small, throughout the history of business enterprise. The practice of these laws will give you the winning edge.\u003cbr\u003e\u003cbr\u003e When you know and understand these timeless truths, you will gain a tremendous advantage over those who do not. When you organize your life and business according to these universal laws and principles, you can start, build, manage, or turn around a business or department faster and easier than perhaps you ever thought possible.\u003cbr\u003e\u003cbr\u003e The more you incorporate these principles into your daily thinking and decision making, the more effective you will become. You will attract and keep better people, produce and sell more and better products and services, control costs more intelligently, expand and grow more predictably, and increase your profits with greater consistency.\u003cbr\u003e\u003cbr\u003e Some of these laws may sound unusual or even controversial when you first read them. Nonetheless, they are timeless truths. They have always existed. They have always worked. They are natural laws. They are embedded in the universe. In the long run, they are inviolable.\u003cbr\u003e\u003cbr\u003e Thomas Henry Huxley wrote in A Liberal Education, “The chess board is the world, the pieces are the phenomena of the universe, the rules of the game are what we call the Laws of Nature. The player on the other side is hidden from us. We know that his play is always fair, just, and patient. But also we know, to our cost, that he never overlooks a mistake, or makes the smallest allowance for ignorance.”\u003cbr\u003e\u003cbr\u003e In the same way, these laws are neutral, neither positive nor negative. They are indifferent to your personal beliefs, preferences, or desires. They have always existed in business and always will. As Johann Wolfgang von Goethe wrote, “Nature understands no jesting; she is always true, always severe; she is always right, and the errors and faults are always those of man. The man incapable of appreciating her she despises and only to the apt, the pure, and true, does she resign herself and reveal her secrets.”\u003cbr\u003e\u003cbr\u003e If you want to cook, you study cooking and you follow the rules and principles regarding the combining of ingredients and preparation that have been found to work successfully in the past. You would not think to add or subtract key ingredients and expect the dish you are preparing to taste the same as if you followed the proven recipe.\u003cbr\u003e\u003cbr\u003e By the same token, you would not expect to achieve the same business results accomplished by successful businesspeople by violating the essential laws and principles that they practice year after year.\u003cbr\u003e\u003cbr\u003e There is a story of a man who decides to commit suicide by jumping off a thirty-story building. As he plunges toward the ground, someone leans out of a fifteenth-story window and shouts, “How’s it going?”\u003cbr\u003e\u003cbr\u003e The falling man shouts back, “So far, so good!”\u003cbr\u003e\u003cbr\u003e Many people are living their business lives with this kind of philosophy, “So far, so good!” They are violating natural laws and principles that apply to business life, sometimes knowingly and sometimes not. Nonetheless, these truths are immutable and unavoidable. You violate them at your peril. And even if you think you are escaping their consequences in the short term, you will ultimately pay the full price that they demand.\u003cbr\u003e\u003cbr\u003e The good news is that when you organize your life and business activities around The 100 Absolutely Unbreakable Laws of Business Success, you are virtually guaranteed to enjoy success and prosperity in your business activities. Just as you reap what you sow, when you put good things in, you get good things out.\u003cbr\u003e\u003cbr\u003e Perhaps the most important quality of a successful businessperson is pragmatism. You are pragmatic when you are not necessarily concerned about the origin of an idea. You don’t ask where it comes from or who thought of it first. You ask only one question: Does it work?\u003cbr\u003e\u003cbr\u003e You are successful in business and in life to the degree to which you find out what works and then apply that principle wherever and whenever it is appropriate to get a particular result. This book is aimed at giving you ideas and strategies that have been proven, over and over, to work.\u003cbr\u003e\u003cbr\u003e Universal laws and principles are similar to telephone numbers in that if you dial the right number, you get through to the desired party. But even if you are brilliant, well educated, sincere, determined, and intelligent, if you dial the wrong number, you won’t get through.\u003cbr\u003e\u003cbr\u003e Year after year, thousands of companies underperform or even go out of business because either the key decision makers in those companies did not know these universal laws or they attempted to violate them and succeed anyway. Even more hundreds of thousands, and even millions, of companies fail to achieve their true potentials in sales and profitability every year because of their violation of one or more of these laws.\u003cbr\u003e\u003cbr\u003e Remember that ignorance of the law is no excuse. Even if you do not know the laws, you are not excused from obedience to them. Even if your violation of these laws and principles is unintentional, you will still pay the full penalty in failure, frustration, and underachievement.\u003cbr\u003e\u003cbr\u003e My Own Story\u003cbr\u003e\u003cbr\u003e My background was not very inspiring. My family never had any money, and I paid my own way with odd jobs from the age of eleven. I left high school without graduating. After working at laboring jobs for some years, I stumbled into sales. I struggled in selling for many months until I began asking the question that changed my life: Why is it that some people are more successful than others?\u003cbr\u003e\u003cbr\u003e The Bible says, “Seek and ye shall find, for all who seek findeth.” When I began looking for the reasons why some people were doing better than I was, I began to find the answers everywhere. And when I applied the answers I found, I began to get the same results that other successful people were getting.\u003cbr\u003e\u003cbr\u003e There is a “10\/90 Rule” in life. This rule says that the first 10 percent of time that you invest in finding out the underlying laws, principles, rules, methods, and techniques of successful action in any field will save you 90 percent of the time and effort required to achieve your goals in that area.\u003cbr\u003e\u003cbr\u003e Over the years, I have found that the smartest people are those who take the time to find out the rules of success in any area before they attempt to get results in that area. They do their homework in advance.\u003cbr\u003e\u003cbr\u003e In my thirties, I caught up on my formal education. I participated in an Executive MBA program at a major university and received a master’s degree in business and administration. I invested about 4,000 hours of my time studying business subjects and business principles. Over the years, I read hundreds of additional books and articles in my search for the so-called Secrets of Success.\u003cbr\u003e\u003cbr\u003e When I was given an opportunity to build a sales force covering six countries, I asked the experts, read the books, listened to the audio programs, and attended the courses on recruiting and building sales organizations. Then I applied what I had learned and practiced the laws and principles that seemed to be the most effective.\u003cbr\u003e\u003cbr\u003e In one year, I went from walking the streets, selling on straight commission, living from hand to mouth, to building a ninety-five-person sales force covering six countries and generating millions of dollars per year in revenue.\u003cbr\u003e\u003cbr\u003e Later, when I got into real estate development, I followed the same procedure. I borrowed all the books the library had on real estate development and studied them, long into the night. I spent hours with other real estate developers, plying them with questions. Then I optioned a piece of land for $100, put together the necessary financial analyses and proposals, found a financial partner with the strength to underwrite the project, and went on to build and completely lease out a $3 million shopping center in the next twelve months.\u003cbr\u003e\u003cbr\u003e When I began importing Japanese automobiles, I followed the same procedure. Within one year, I built a sixty-five-dealer network through which I eventually sold more than $25 million worth of vehicles.\u003cbr\u003e\u003cbr\u003e When I became the chief operating officer of a $265 million development company, I applied to my new position the proven, tested laws, principles, and techniques that I had gathered. I completely restaffed, reorganized, and refocused the company, turning it from confusion to profitability in less than a year.\u003cbr\u003e\u003cbr\u003e Businesspeople began to hire me as a consultant and as a troubleshooter. In company after company, I used the same procedure. I immersed myself in the business until I had ascertained the underlying “success principles” of that industry or field, and then I applied them. As a result, I was able to save or make my clients millions of dollars time after time.\u003cbr\u003e\u003cbr\u003e I then began organizing these ideas and principles into talks and seminars for public and private audiences. Eventually, I created an entire series of seminars and training programs for individuals and businesses, many of which have now been recorded on video and audio. They are taught to businesses across America and throughout the world, in twenty languages and in thirty-one countries.\u003cbr\u003e\u003cbr\u003e The reason that these principles, and the seminars and programs based on them, are so successful is simple. They are built around practical, proven techniques that save people years of hard work in achieving the same results. My graduates have applied the ideas they have learned toward generating hundreds of thousands and even millions of dollars of increased sales, reduced costs, or improved profits.\u003cbr\u003e\u003cbr\u003e Over the years, working with hundreds of businesses and thousands of businesspeople, I have found that all the successful, happy, dynamic, prosperous, and growing enterprises practice these principles consistently in virtually everything they do. And when you do the same things they do, you will begin almost immediately to get the same results.\u003cbr\u003e\u003cbr\u003e Most success in business can be easily explained by the consistent practice of these laws. Most failure can be explained by the violation or ignorance of these laws. When you align your activities with these universal principles, you will find yourself getting more and better results with less effort. You will be more relaxed and confident. You will be more optimistic and cheerful. You will be more efficient and effective.\u003cbr\u003e\u003cbr\u003e Instead of working yourself into a state of exhaustion, only to feel frustrated and overwhelmed, you will go through enormous quantities of work quickly and easily and get far better results than other people who may be working twice as hard.\u003cbr\u003e\u003cbr\u003e There is a simple analogy for the use of these principles that I sometimes share with my seminar audiences. I ask the question, “If you purchased a treadmill and took it home, what would determine how much benefit you got from that treadmill?” Quite quickly, the businesspeople in my audiences reply that the amount of benefit they would receive from a treadmill would be in direct proportion to how often they used it and how long they stayed on it each time.\u003cbr\u003e\u003cbr\u003e Here is the point: There is never any question of whether or not the treadmill would help make a person fitter and healthier. Everyone knows that this is a given. The treadmill is a tested and proven device for physical fitness. This has long since been settled.\u003cbr\u003e\u003cbr\u003e It is the same when you begin to use these tested and proven laws and principles in your own business life. The question is not whether or not they will work. The only question is how faithfully and consistently you apply them to your activities. And like a treadmill, the more often and the more consistently you apply these laws, the better they will work and the greater and easier results you will achieve.\u003cbr\u003e\u003cbr\u003e One final point before we begin. The most common quality of successful people is they are intensely action oriented. They are proactive rather than reactive. They take initiative. When they hear a good idea, they act on it immediately. By taking action quickly, they immediately get feedback that enables them to self-correct and move ahead. They learn and grow from every experience. And they keep trying new things.\u003cbr\u003e\u003cbr\u003e When you see a good idea in the pages ahead that you can apply to your work, resolve to take action on it immediately. Don’t delay. One decisive action or decision to do something different can change your whole life.\u003cbr\u003e\u003cbr\u003e The only question that should concern you is, Does it work? And these ideas work. They work virtually everywhere, under virtually all circumstances in our business system. And the more you use them, the better they will work for you. The more you align your life with these laws and principles, the happier and more successful you will be. There are no limits.","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":46305352089829,"sku":"NP9781576751268","price":23.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781576751268.jpg?v=1767737960","url":"https:\/\/k12savings.com\/es\/products\/the-100-absolutely-unbreakable-laws-of-business-success-isbn-9781576751268","provider":"K12savings","version":"1.0","type":"link"}