{"product_id":"telling-trainings-story-isbn-9781576751862","title":"Telling Training's Story","description":"You know it in your gut—training and development \u003ci\u003eis\u003c\/i\u003e valuable and worthwhile. But as a trainer, you need to prove this fact over and over to clients focused on bottom-line results. While most training evaluation methods are too elaborate, too complex, too costly, too difficult to explain, or worse, produce data that nobody believes, \u003ci\u003eTelling Training’s Story\u003c\/i\u003e offers a simple, compelling way of evaluating training’s impact: The Success Case Method (SCM).\u003cbr\u003e\u003cbr\u003e Based on careful analysis of participants’ first-person accounts of their experiences in a training initiative, SCM doesn’t just measure the impact of training, but pinpoints the very factors that make or break training success. Filled with examples, illustrations, tools, and checklists, \u003ci\u003eTelling Training’s Story\u003c\/i\u003e not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for increasing the ROI of future learning and performance initiatives.Preface \u003cbr\u003e Acknowledgments \u003cbr\u003e\u003cbr\u003e Part 1\u003cbr\u003e Chapter One  Getting to the Heart of Training Impact\u003cbr\u003e Can We “Prove” Training Impact?\u003cbr\u003e Chapter Two  How the Success Case Method Works: Two Basic Steps\u003cbr\u003e Training Evaluation Realities\u003cbr\u003e The Success Case Method: Step by Step\u003cbr\u003e Chapter Three  Success Case Method Strategy—Building Organizational Learning Capacity\u003cbr\u003e The Determinants of Training Impact\u003cbr\u003e Learning Alone Is Insufficient   \u003cbr\u003e Risks of the Common Training Evaluation Strategy\u003cbr\u003e An Evaluation Strategy for Building Organizational\u003cbr\u003e Learning Competence A Fundamental Shift in Focus\u003cbr\u003e Redefining the Evaluation Process   \u003cbr\u003e Implementing the Strategy to Drive Change   \u003cbr\u003e Chapter Four  Focusing and Planning a Success Case Method Study\u003cbr\u003e 1. Clarifying the Purpose of the SCM Study   \u003cbr\u003e 2. Meet with and Discuss the Study with Key Stakeholders   \u003cbr\u003e 3. Define the Program That Is to Be Studied\u003cbr\u003e 4. Define the Population of Participants to Be Studied, and Identify Any Needed Sampling Parameters   \u003cbr\u003e 5. How Soon After the Training to Conduct the Survey   \u003cbr\u003e 6. Establishing a Schedule for the Study   \u003cbr\u003e 7. Specify and Confirm the Resources Available for the Study   \u003cbr\u003e 8. Finalize the Success Case Strategy\u003cbr\u003e Chapter Five  Constructing a Simple Training Impact Model\u003cbr\u003e Elements of the Impact Model\u003cbr\u003e Constructing an Impact Model   \u003cbr\u003e Chapter Six  Fishing for Success Conducting the SCM Survey\u003cbr\u003e Defining the Survey Step   \u003cbr\u003e Conducting the SCM Survey\u003cbr\u003e Chapter Seven  Sorting the “Catch”—Analyzing Survey Results   \u003cbr\u003e Scoring and Sorting the Survey Response   \u003cbr\u003e Choosing Interviewee Candidates   \u003cbr\u003e Analyzing Data to Estimate Nature and Scope of Impact   \u003cbr\u003e Chapter Eight  Digging Out and Telling the Stories— the SCM Interviews\u003cbr\u003e Resolving Causal Questions   \u003cbr\u003e The SCM Interview Structure   \u003cbr\u003e Preparing for the Interviews\u003cbr\u003e Chapter Nine  Drawing Compelling Conclusions\u003cbr\u003e The Eight Major SCM Conclusions   \u003cbr\u003e Conclusion Type One: What, If Any, Impact Was Achieved?   \u003cbr\u003e Conclusion Type Two: How Widespread Is Success?   \u003cbr\u003e Summary of Final Conclusions   \u003cbr\u003e Conclusion Type Three: Did the Training Work Better in Some Parts of the Organization, or with Some Types of Participants, Better than Others?   \u003cbr\u003e Conclusion Type Four: Were Some Parts of the Training More Successfully Applied than Others?   \u003cbr\u003e Conclusion Type 5: What Systemic Factors Were Associated with Success and a Lack of Success?   \u003cbr\u003e Conclusion Type Six: What Is the Value of Outcomes Achieved? \u003cbr\u003e Conclusion Type Seven: What Is the Unrealized Value of the Training?   \u003cbr\u003e Conclusion Type Eight: How Do the Benefits of the Training Compare with the Costs?   \u003cbr\u003e\u003cbr\u003e Part 2\u003cbr\u003e Chapter Ten  Sales Training at Grundfos\u003cbr\u003e The Setting   \u003cbr\u003e Purposes of the SCM Study   \u003cbr\u003e Organizing the Study   \u003cbr\u003e Challenges and Constraints   \u003cbr\u003e The SCM Chronology   \u003cbr\u003e The Impact Model   \u003cbr\u003e Survey \u003cbr\u003e Actions After the SCM Study\u003cbr\u003e Chapter Eleven  Service Technician Training at the Compaq Computer Corporation\u003cbr\u003e Other Important Factors   \u003cbr\u003e Preparing for the Evaluation   \u003cbr\u003e Evaluation Results   \u003cbr\u003e The Rest of the Story   \u003cbr\u003e Chapter Twelve  Coaching and Training at Coffee Bean and Tea Leaf \u003cbr\u003e The Business Scenario \u003cbr\u003e The Training Intervention \u003cbr\u003e The Evaluation Purpose \u003cbr\u003e SCM Study Procedures \u003cbr\u003e Survey Results \u003cbr\u003e Interview Results \u003cbr\u003e Recommendations Challenges and Lessons Learned\u003cbr\u003e Chapter Thirteen  Executive Development at Allstate Insurance\u003cbr\u003e Evaluation Purposes \u003cbr\u003e The Evaluation Process \u003cbr\u003e Challenges and Constraints \u003cbr\u003e Results \u003cbr\u003e Conclusions \u003cbr\u003e Recommendations \u003cbr\u003e Lessons Learned\u003cbr\u003e References \u003cbr\u003e Success Case Method Assistance and Resources \u003cbr\u003e Index \u003cbr\u003e About the Author \u003cbr\u003e About Berrett-Koehler PublishersNo messy statistics, no complicated formulae, no squishy metrics. Brinkerhoff's Success Case Method is a robust and elegant approach to delivering substantive and believable evaluation data about the measurable impact of training and HR interventions.”\u003cbr\u003e \u003cb\u003e—Marguerite Foxon, PhD, Principal Performance Technologist, Motorola\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e \"I like the approach that Brinkerhoff has used.... You, the reader will be able to adapt his solutions to your own.\"\u003cbr\u003e \u003cb\u003e—Donald L. Kirkpatrick, PhD, author of \u003ci\u003eEvaluating Training Programs: The Four Levels\u003c\/i\u003e\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e \"The Success Case method is the most relevant and compelling way to put educational results in the right light, and reach the results you’re after.”\u003cbr\u003e \u003cb\u003e—Louise Korver-Swanson, Senior Vice President, Executive Development, Bank of America\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e \"This book is a ‘must’ for anyone who is serious about learning solutions and the results they can produce. The Success Case Method is simple and practical while yielding compelling and reliable information on training results.\"\u003cbr\u003e \u003cb\u003e —Dana Gaines Robinson, coauthor of \u003ci\u003ePerformance Consulting: Moving Beyond Training\u003c\/i\u003e and \u003ci\u003eStrategic Business Partner: Aligning People Strategies with Business Goals\u003c\/i\u003e\u003c\/b\u003eRobert O. Brinkerhoff, an internationally recognized expert in evaluation and training effectiveness, has provided consultation to dozens of major companies and organizations in the United States, South Africa, Russia, Europe, Australia, New Zealand, Singapore, and Saudi Arabia.\u003cbr\u003e Dr. Brinkerhoff’s clients include leading companies and agencies in virtually all corporate, government agency, and non-profit sectors. An author of numerous books on evaluation and training, Dr. Brinkerhoff, has been a keynote speaker and presenter at hundreds of conferences and institutes worldwide. Many leading corporations and agencies have adopted his methods and tools for training evaluation and effectiveness.","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":46300709028069,"sku":"NP9781576751862","price":32.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781576751862.jpg?v=1767737883","url":"https:\/\/k12savings.com\/es\/products\/telling-trainings-story-isbn-9781576751862","provider":"K12savings","version":"1.0","type":"link"}