{"product_id":"television-in-the-multichannel-age-isbn-9781405149693","title":"Television in the Multichannel Age","description":"\u003ci\u003eTelevision in the Multichannel Age\u003c\/i\u003e is a comprehensive, multidisciplinary approach to the history of multichannel television in all its forms – from cable to direct-to-home satellite and beyond. Chapter by chapter, the book traces the evolution of cable television from its pre-historical origins in the late 1940s to the communications satellites and DBS distribution systems of the modern digital age, both in the U.S. and internationally. \u003cbr\u003e \u003cul\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eGuides the reader through the history of multichannel television from its origins in the ‘40s to the modern age\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eDiscusses factors that influence today’s television landscape including government policy-making, emerging technologies, and the public’s programming tastes\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eConcentrates on domestic multichannel technologies while considering global impacts of these technologies\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eIncludes newly discovered oral history transcripts, personal interviews, government documents, and never before seen photographs\u003cbr\u003e \u003c\/li\u003e \u003cli\u003ePresents a fascinating history of media that have come to play critical roles in today’s society, and in doing so invites the reader to speculate on the future of multichannel television\u003c\/li\u003e \u003c\/ul\u003e  List of Illustrations. \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003e1. Introduction.\u003c\/p\u003e \u003cp\u003e2. Cable Pre-history and the Community Antenna Pioneers: before 1960.\u003c\/p\u003e \u003cp\u003e3. Regulatory Beginnings: 1960-7.\u003c\/p\u003e \u003cp\u003e4. \"Blue Sky\": 1968-74.\u003c\/p\u003e \u003cp\u003e5. Cable Meets Satellite: 1975-80.\u003c\/p\u003e \u003cp\u003e6. The Satellite Years: 1980-92.\u003c\/p\u003e \u003cp\u003e7. Multichannel Television's Mature Years: 1993-Present.\u003c\/p\u003e \u003cp\u003e8. The View from 2007: The Future of Multichannel Television.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \"Megan Mullen tells the story of American cable television the way it should be told: small-town start-ups, daring entrepreneurs, rising media moguls, unexpected outcomes of media regulation, new communication technologies, proliferation of viewing choices, and ever-growing audiences. \u003ci\u003eTelevision in the Multichannel Age\u003c\/i\u003e is top-notch scholarship that is also and immensely useful reading for students in the classroom.\"\u003cbr\u003e --\u003ci\u003eJim Schwoch, Northwestern University\u003c\/i\u003e\u003cbr\u003e \u003cp\u003e“The author … has done a good job of condensing sixty years of cable history into a tight, well-organized summary. An excellent overview of the industry.” \u003ci\u003eTelevision Quarterly\u003c!--end--\u003e\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e“Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. Recommended.” \u003ci\u003eChoice\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\"Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story.\" R.W. Morrrow, Morgan State University\u003c\/p\u003e \u003cb\u003eMegan Mullen\u003c\/b\u003e is Associate Professor of Communication and Co-Director of the Humanities Program at the University of Wisconsin-Parkside. She is the author of \u003ci\u003eCable Television Programming in the United States: Revolution or Evolution \u003c\/i\u003e(2003)\u003ci\u003e. \u003c\/i\u003eShe was also the recipient of a National Endowment for the Humanities Faculty Fellowship for 2005-2006.  \u003ci\u003eTelevision in the Multichannel Age\u003c\/i\u003e is a comprehensive, multidisciplinary approach to the history of multichannel television in all its forms – from cable to direct-to-home satellite and beyond. Chapter by chapter, the book traces the evolution of multichannel television from its community antenna (CATV) origins in the late 1940s to the communications satellites, DBS delivery systems and streaming video of the modern digital age. \u003cbr\u003e \u003cp\u003eThis volume examines the many factors that shape today’s multichannel television landscape, including government policy, groundbreaking technologies, and the great unknown – the public’s fickle programming tastes. With the help of newly discovered oral history transcripts, personal interviews, government documents, and never-before-seen photographs, \u003ci\u003eTelevision in the Multichannel Age\u003c\/i\u003e digs deeply into the historical archives to present a fascinating history of media that have come to play critical roles in today's society.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990142894309,"sku":"NP9781405149693","price":86.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405149693.jpg?v=1761786666","url":"https:\/\/k12savings.com\/es\/products\/television-in-the-multichannel-age-isbn-9781405149693","provider":"K12savings","version":"1.0","type":"link"}