{"product_id":"television-in-the-antenna-age-isbn-9780631215448","title":"Television in the Antenna Age","description":"\u003ci\u003eTelevision in the Antenna Age\u003c\/i\u003e is a brief, accessible, and engaging overview of the medium’s history and development in the US. Integrating three major concerns--television as an industry, a technology, and an art—the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life. \u003cbr\u003e \u003cul\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eCovers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e\n\u003cbr\u003e \u003cp\u003eIncludes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 No Small Potatoes 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunication and Transportation: The Divorce 1\u003c\/p\u003e \u003cp\u003eWater, Water Everywhere 6\u003c\/p\u003e \u003cp\u003eElectrical Bananas 9\u003c\/p\u003e \u003cp\u003eHere Comes the Judge 10\u003c\/p\u003e \u003cp\u003eSay What? 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 A Downstream Medium 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Show Business 22\u003c\/p\u003e \u003cp\u003eRadical Consumerism Occupies the Middle 27\u003c\/p\u003e \u003cp\u003eNetworking 31\u003c\/p\u003e \u003cp\u003eQuality Control 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 A Burning Bush? 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBroadcasting: Love It or Need It? 38\u003c\/p\u003e \u003cp\u003eA Vertical System of Culture 44\u003c\/p\u003e \u003cp\u003eCompatible Software 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Staging and Screening 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSets 53\u003c\/p\u003e \u003cp\u003eGetting with the Program 55\u003c\/p\u003e \u003cp\u003eThe Origins of ABC 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Corruption and Plateau 66\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechnology 66\u003c\/p\u003e \u003cp\u003eIndustry 67\u003c\/p\u003e \u003cp\u003eArt 67\u003c\/p\u003e \u003cp\u003eScandals and Shake-Outs 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Dull as Paint and Just as Colorful 76\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTV Rules 76\u003c\/p\u003e \u003cp\u003eJust Plain Folks 84\u003c\/p\u003e \u003cp\u003eTelevision Gothic 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 A Myth is as Good as a Smile 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen No News Was Good News . . . in Prime Time 91\u003c\/p\u003e \u003cp\u003eShows Without Trees 94\u003c\/p\u003e \u003cp\u003eAs Real As It Got 98\u003c\/p\u003e \u003cp\u003eRegulation and Social Effects 103\u003c\/p\u003e \u003cp\u003eProgramming and the Television Industry 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Oligopoly Lost and Found 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Train and the Station 114\u003c\/p\u003e \u003cp\u003eThe Shock of the News 121\u003c\/p\u003e \u003cp\u003eThe Third Mask of Janus 126\u003c\/p\u003e \u003cp\u003eIndex 131\u003c\/p\u003e “One could hardly ask for a more entertaining introduction to the history of entertainment media and its role in contemporary culture.” \u003ci\u003eStephen O’Leary, Annenberg School for Communication, USC\u003c\/i\u003e  \u003cb\u003eDavid Marc\u003c\/b\u003e is a writer and editor who teaches at Syracuse University and Le Moyne College. He is the author of \u003ci\u003eDemographic Vist\u003c\/i\u003eas (1984; 1996), \u003ci\u003eComic Visions\u003c\/i\u003e (1989; Blackwell, 1997) and \u003ci\u003eBonfire of the Humanities\u003c\/i\u003e (1995).\u003cbr\u003e \u003cbr\u003e \u003cp\u003e\u003cb\u003eRobert J. Thompson\u003c\/b\u003e is a Professor at Syracuse University, where he heads the Center for the Study of Popular Television at the S. I. Newhouse School of Public Communications. His books include \u003ci\u003eAdventures on Prime Time\u003c\/i\u003e (1990) and \u003ci\u003eTelevision’s Second Golden Age\u003c\/i\u003e (1996).\u003c\/p\u003e  \u003ci\u003eTelevision in the Antenna Age\u003c\/i\u003e is an accessible, engaging, and straightforward overview of the medium’s history and development in the United States. Integrating three major concerns – television as technology, industry, and art – the book introduces the complex, fascinating, and often overlooked story of television and its impact on American life. It ends with a provocative meditation on the effect since the 1980s of competing technologies, the consolidation of media ownership, and the emerging aesthetics of twenty-first-century programming. \u003cbr\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eWritten by the two prominent experts on American television, this book includes several illustrative features on leading figures in TV’s development. It is the most compact and authoritative history of the medium to date.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990142992613,"sku":"NP9780631215448","price":33.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780631215448.jpg?v=1761786667","url":"https:\/\/k12savings.com\/es\/products\/television-in-the-antenna-age-isbn-9780631215448","provider":"K12savings","version":"1.0","type":"link"}