{"product_id":"taking-the-leap-isbn-9780811818155","title":"Taking the Leap","description":"Most artists would rather focus on art than struggle with the details of a business plan. Now, they can. Based on artist and teacher Cay Lang's popular seminars, \u003ci\u003eTaking the Leap\u003c\/i\u003e teaches artists how to succeed in today's complex and competitive art world. Offering inside information on how to show at galleries, nonprofit spaces, and museums, as well as a host of nontraditional venues, this behind-the-scenes look at the art world reveals how decisions are made and what artists can expect. Lang explains how to master efficient business skills such a negotiating a deal; making the most of art events, trips, presentations, and phone calls; and preparing top-notch promotional materials such as slides, bios, statements, and cover letters. Including many examples of artists who've found inventive alternatives to the gallery system, she suggests ways artists can by-pass mainstream channels and create their own art scene on their own terms. Filled with joy and encouragement, \u003ci\u003eTaking the Leap\u003c\/i\u003e recreates the energy and enthusiasm Lang evokes in her classroom and makes it available to artists everywhere.","brand":"Chronicle Books","offers":[{"title":"Default Title","offer_id":44893125509349,"sku":"NP9780811818155","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/es\/products\/taking-the-leap-isbn-9780811818155","provider":"K12savings","version":"1.0","type":"link"}