{"product_id":"successful-local-broadcast-sales-isbn-9780814431627","title":"Successful Local Broadcast Sales","description":"\u003cp\u003e\u003cstrong\u003eAuthor Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSuccessful Local Broadcast Sales\u003c\/em\u003e gives you the tools you need to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eget appointments\u003c\/li\u003e\n\u003cli\u003ewrite great proposals and presentations\u003c\/li\u003e\n\u003cli\u003esell against other media like newspapers and the Internet\u003c\/li\u003e\n\u003cli\u003eovercome rate resistance\u003c\/li\u003e\n\u003cli\u003eclose sales without alienating their clients\u003c\/li\u003e\n\u003cli\u003ecreate genius creative without being a creative genius\u003c\/li\u003e\n\u003cli\u003ecalculate ROI for the client’s advertising dollar\u003c\/li\u003e\n\u003cli\u003eland long-term contracts with local businesses\u003c\/li\u003e\n\u003cli\u003enegotiate more effectively\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHonest, practical, and accessible, \u003cem\u003eSuccessful Local Broadcast Sales\u003c\/em\u003e is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142816059621,"sku":"NP9780814431627","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780814431627.jpg?v=1747941256","url":"https:\/\/k12savings.com\/es\/products\/successful-local-broadcast-sales-isbn-9780814431627","provider":"K12savings","version":"1.0","type":"link"}