{"product_id":"successful-brand-management-in-a-week-isbn-9781444197976","title":"Successful Brand Management In A Week","description":"\u003cdiv\u003eThe ability to manage your brand successfully is crucial to anyone who wants to advance their career.\u003cbr\u003e\u003cbr\u003eWritten by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand.\u003cbr\u003e\u003cbr\u003eThe highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.\u003cbr\u003e\u003cbr\u003eSo what are you waiting for? Let this book put you on the fast track to success!\u003cbr\u003eSunday: Determine your brand focus\u003cbr\u003eMonday: Define your brand strategy\u003cbr\u003eTuesday: Express your brand itentity\u003cbr\u003eWednesday: Evolve your brand culture\u003cbr\u003eThursday: Build your employer brand\u003cbr\u003eFriday: The importance of design\u003cbr\u003eSaturday: Sustaining the brand\u003c\/div\u003e","brand":"Teach Yourself","offers":[{"title":"Default Title","offer_id":44894298177765,"sku":"NP9781444197976","price":8.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/b7b2fc5e-2424-40a1-a581-ab02002b0508.jpg?v=1767888557","url":"https:\/\/k12savings.com\/es\/products\/successful-brand-management-in-a-week-isbn-9781444197976","provider":"K12savings","version":"1.0","type":"link"}