{"product_id":"storytelling-isbn-9781784786588","title":"Storytelling","description":"\u003cb\u003eThe narrative spell cast over politics and society\u003c\/b\u003e\u003cp\u003ePolitics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In \u003ci\u003eStorytelling\u003c\/i\u003e Christian Salmon looks at the twenty-first-century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This “storytelling machine” is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.\u003c\/p\u003e“A compelling and very readable polemic.”\u003cbr\u003e\u003cb\u003e —\u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, ‘storytelling’ is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form.”\u003cbr\u003e\u003cb\u003e —\u003ci\u003eGuardian\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Fascinating … intellectually satisfying … Salmon’s insights are though-provoking and have ramifications beyond the world of advertising.”\u003cbr\u003e\u003cb\u003e —James P. Othmer, \u003ci\u003eWashington Post\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Salmon draws together his arguments into a coherent and chilling whole.”\u003cbr\u003e\u003cb\u003e —\u003ci\u003eIndependent\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West.”\u003cbr\u003e\u003cb\u003e —\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “This book, which is both concise and clearly written … guides us through these texts which are largely unknown and now very influential.”\u003cbr\u003e\u003cb\u003e —\u003ci\u003eLe Monde\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “There are certain books that make you feel less stupid after reading them than before … It is a fascinating and never jargon-heavy book.”\u003cbr\u003e\u003cb\u003e —\u003ci\u003eLe Progrès\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eChristian Salmon\u003c\/b\u003e is a writer and researcher in the Centre for Research in the Arts and Language at the CNRS in Paris. He is the founder of the International Parliament of Writers, of which he was president from 1993 to 2003, and is the author of several works, including \u003ci\u003eTombeau de la fiction\u003c\/i\u003e, \u003ci\u003eDevenir minoritaire\u003c\/i\u003e, \u003ci\u003eVerbicide\u003c\/i\u003e and \u003ci\u003eStorytelling\u003c\/i\u003e. He writes a regular column for \u003ci\u003eLe Monde\u003c\/i\u003e.","brand":"Verso","offers":[{"title":"Default Title","offer_id":46300154626277,"sku":"NP9781784786588","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781784786588.jpg?v=1767737389","url":"https:\/\/k12savings.com\/es\/products\/storytelling-isbn-9781784786588","provider":"K12savings","version":"1.0","type":"link"}