{"product_id":"story-dashisbn-9781950665990","title":"Story Dash","description":"\u003cb\u003eStorytelling is humanity’s oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA leader’s role is to create engagement and belief so that people will act. And there’s no more powerful way to grab attention, be remembered, and engage action than by telling stories—about who you are, what you do, and why you do it.\u003cbr\u003e\u003cbr\u003e Today, “storytelling” is a hot topic in organizations… but most leaders still struggle to act upon it. How do we find and tell our stories \u003ci\u003equickly, \u003c\/i\u003ein an environment of urgency where we can hardly pause to catch our breath? For more than a decade Hutchens has tested his method of rapid and strategic story development with innovation teams in Silicon Valley, across global Fortune 100 leadership teams, and more. Hutchens has honed a unique process that is active, potent, and strategically focused . . . and also a lot of fun. \u003cbr\u003e\u003cbr\u003e In \u003ci\u003eStory Dash\u003c\/i\u003e, Hutchens shares a repeatable process to find, develop, and deploy your “narrative assets”—that is, your urgent core stories that hold value. Even better, he will help you do it FAST; often in less than a day. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eStory Dash\u003c\/i\u003e will help you to:\u003cbr\u003e\u003cli\u003eAccess your natural capacity for storytelling\u003c\/li\u003e\u003cli\u003eFind your stories—and figure out which ones to tell\u003c\/li\u003e\u003cli\u003eBuild your narrative so it lands with unforgettable impact\u003c\/li\u003e\u003cli\u003eFind your own voice of authentic leadership\u003c\/li\u003e\u003cli\u003eBring more of \u003ci\u003ewho you are \u003c\/i\u003eto your teams and your markets\u003c\/li\u003e\u003cbr\u003eFully illustrated and written in a clear, sharp voice, \u003ci\u003eStory Dash\u003c\/i\u003e shares the fastest way to find lots of stories that will create action around the work you care about most.“\u003ci\u003eStory Dash \u003c\/i\u003eis a modern classic . . . I will recommend it with no hesitation for engaging any business audience, anytime, anywhere.”  \u003cb\u003e—Dr. Yvonne Sum, APAC head of transformation, leadership, and culture at L’Oreal\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “This guide is perfect for me to use as a product discovery coach with my teams. I feel completely prepared!”\u003cbr\u003e \u003cb\u003e—Laura Ward, principal, design, and research in product discovery at PayPal\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “We brought David Hutchens’ story dashes to our teams all across the USA and Canada to build our culture around our values . . . It’s been awesome and fun, and all of our employees have moved from an anxiety state to an excited state. We have found no faster way to unleash our culture than through our stories.”\u003cbr\u003e \u003cb\u003e—Aaron Frazier, senior vice president of operations at VCA Canada\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “While members of our community have won Oscars, hit \u003ci\u003eNew York Times \u003c\/i\u003ebestseller lists, and more, there are few who truly grasp the power of story to shape organizational narrative. David Hutchens does, perhaps better than anyone else I know. This is exciting content that you can immediately put to work!”\u003cbr\u003e \u003cb\u003e—Harris III, founder and CEO, Istoria Collective\u003c\/b\u003e \u003cbr\u003e  \u003cbr\u003e \u003ci\u003e“Story Dash \u003c\/i\u003eis a masterpiece in its simplicity, beauty, and moving stories. It is a master class in leadership, storytelling, and organizational change. This is not just a helpful book, it is fun to experience.”\u003cbr\u003e \u003cb\u003e—Becca Stevens, entrepreneur, founder, and president of Thistle Farms\u003c\/b\u003e\u003cb\u003eDavid Hutchens\u003c\/b\u003e has been exploring the intersection of narrative, leadership, and complex systems change for more than 20 years. A bestselling author, business writer and learning designer, he creates solutions for The Coca-Cola Company, PayPal, Wal-Mart, IBM, L’Oreal, The US Olympic Committee, and others. He speaks to organizations and thousands of leaders all around the world on the topic of storytelling as an organizational capacity. As an executive speechwriter, he has developed mission-critical messages for the CEOs of The Coca-Cola Company and the global Dentsu Advertising organization.","brand":"Matt Holt","offers":[{"title":"Default Title","offer_id":46303231508709,"sku":"NP9781950665990","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781950665990_2638a6fc-7c53-4c2d-9e5e-44711e5178d3.jpg?v=1730753545","url":"https:\/\/k12savings.com\/es\/products\/story-dashisbn-9781950665990","provider":"K12savings","version":"1.0","type":"link"}