{"product_id":"splitsecond-persuasion-the-ancient-art-and-new-science-of-changing-minds-isbn-9780151012794","title":"Split-Second Persuasion: The Ancient Art and New Science of Changing Minds","description":"\u003cp\u003eHow many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like \u003ci\u003e400.\u003c\/i\u003e When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst—Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it’s not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton’s fascinating and provocative book will help anyone tap into the power of split-second persuasion. | \u003c\/p\u003e\u003cp\u003e\"In this eminently readable book Dutton, avoiding pop-psychology, presents brilliant and highly original advice on how to get someone to do something. A handy skill in courtship, business, science and law but also useful to us in all our daily lives.\" \u003cbr\u003e--V.S. RAMACHANDRAN \u003cbr\u003eAuthor of Phantoms in the Brain and A Brief Tour of Human Consciousness  \"Offers some powerful insights into the art and science of getting people to do what you want . . . The book contains plenty of tricks to help you get your own way or turn around a sticky situation.\" \u003cbr\u003e--NEW SCIENTIST  \"Hugely entertaining and extremely thought-provoking.\" \u003cbr\u003e--PROFESSOR RICHARD WISEMAN \u003cbr\u003eAuthor of 59 Seconds: Think A Little, Change A Lot  \"Kevin Dutton is not the Messiah. But he's got a whole bunch of stories and parables that shed new light on how we are persuaded.\" \u003cbr\u003e--TERRY JONES and MICHAEL PALIN \u003cbr\u003e\u003cbr\u003e\"Entertaining and sometimes illuminating.\" \u003cbr\u003e--KIRKUS REVIEWS\u003c\/p\u003e","brand":"Mariner Books","offers":[{"title":"Default Title","offer_id":44889806799077,"sku":"NP9780151012794","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780151012794.jpg?v=1730231944","url":"https:\/\/k12savings.com\/es\/products\/splitsecond-persuasion-the-ancient-art-and-new-science-of-changing-minds-isbn-9780151012794","provider":"K12savings","version":"1.0","type":"link"}