SNAP Selling

Internationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP rules:

• Keep It Simple: Make things easy and clear for your customers.
• Be iNvaluable: Stand out by being the person your customers can't live without.
• Always Align: Make sure you're in synch with your customers' objectives, issues, and needs.
• Raise Priorities: Keep the most important decisions at the forefront of their mind.Jill Konrath is a sales strategist and speaker whose clients include IBM , GE, and Hilton. Her first book, Selling to Big Companies, was praised by Fortune as a must-read. She writes a popular blog and newsletter at SellingtoBigCompanies.com. She lives in St. Paul, Minnesota.