Smart Things to Know About E-Business

Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.SMART ist eine revolutionäre Reihe, die gestressten Geschäftsleuten und Managern eine ganz neue Lernerfahrung vermittelt. Jeder Band dieser Reihe bietet eine kurze Einführung in die Grundlagen des jeweiligen Themas, vermittelt Erfahrungen, Tipps und Ratschläge aus der Praxis und diskutiert Erkenntnisse und Ideen von absoluten Spitzenexperten.
Ein wichtiges Merkmal dieser Buchreihe ist die Vielzahl der praxisbezogenen Abschnitte, die unter Überschriften wie z.B. 'Smart Things to Say', 'Great Answers to Tough Questions', 'Killer Questions' oder 'Smart People to Have on Your Side" Wissenswertes, Nützliches und Interessantes gezielt und thematisch geballt auf den Punkt bringen.
Die spezielle Themenauswahl dieser Reihe wurde anhand aktueller Untersuchungen über die wichtigsten und brisantesten Themen der modernen Geschäftswelt zusammengestellt. Bahnbrechende Ideen in allen möglichen Bereichen - angefangen beim E-Commerce über Branding, Strategie, Knowledge- und Projektmanagement, bis hin zu Teams, und dem Umgang mit Kunden, usw.,usw.: SMART greift diese Ideen auf, analysiert und kombiniert sie - zu echten Erfolgsgeheimnissen.
"Smart Things to Know about E-Business" ist die komplett überarbeitete Auflage des Vorgängertitels "Smart Things to Know about E-Commerce" vom gleichen Autor. Die Neuauflage bietet eine solide Einführung in die Grundlagen des E-Business - von der Technologie über Marketing und Strategie, bis hin zu Kundenpflege und Kundenbindung. Darüber hinaus werden auch neue Trends im E-Business näher beleuchtet, wie z.B. B2B-Modelle, Peer-to-Peer- und Community-Modelle, neue Strategietheorien, die ASP-Revolution sowie Partner- und Partnering-Aktivitäten. What is Smart?

Preface

E-Business -
The History of the Internet "So Far"

Think E-Business -
Think Change!
E-Business Technologies that Matter

Electronic Consumers -
Attracting. Predicting ang Engaging them

B2B -
Business-to-Business E-Business (It's Not Just About Consumers)

Building Your Own Strategy

Making It Happen -
Doing E-Business

Using Technology in the Enterprise -
How Executives can Change Their Organisations

Recommended Reading

Glossary

Index MICHAEL J CUNNINGHAM is the President and CEO of the Harvard Computing Group in Boston, MA. He is the author of B2B: How to Build a Profitable E-Commerce Strategy and Partners.com: How to Profit from the New DNA of Customers. We have reached a new phase in the development of the Internet and the World Wide Web that may be even scarier than the first. Many organizations have already moved into the sector but the rules are still changing. Smart managers know that now, more than ever, the way in which we embrace e-business will determine our potential for success.

If you really want to know about e-business Smart Things to Know about E-Business (a comprehensively revised and updated edition of Smart Things to Know About E-Commerce) is the book for you. Cunningham provides a complete grounding in the principles of e-business from technology and first steps to marketing, strategy and customer care and retention. Smart Things to Know about E-Business goes beyond the basics however to look at the new trends emerging as e-business moves from hype to profit, including:

B2B models
The ASP revolution
Partners and partnering
Peer-to-peer and community models
New strategic thinking

Smart Things To Know about E-business equips you with the necessary information to understand where the bodies are buried before you start out on your journey. Smart practitioners know that they need to understand the technology, its impact on the organization, and the importance of new business models. Smart Things To Know about E-business won't make even the smartest manager an expert in any one of the areas covered, but you will be smarter. Then watch your sales and profits take off!

SMART THINGS TO SAY ABOUT DIGITAL CONSUMERS
Buying habits of 2400 digital consumers over recent 90 day period
41% participated in an online auction
26% bought computer software
25% banked online
25% bought books
23% bought airline tickets
12% made hotel or travel arrangements
12% traded stocks, bonds or mutual funds We have reached a new phase in the development of the Internet and the World Wide Web that may be even scarier than the first. Many organizations have already moved into the sector but the rules are still changing. Smart managers know that now, more than ever, the way in which we embrace e-business will determine our potential for success.

If you really want to know about e-business Smart Things to Know about E-Business (a comprehensively revised and updated edition of Smart Things to Know About E-Commerce) is the book for you. Cunningham provides a complete grounding in the principles of e-business, from technology and first steps to marketing, strategy and customer care and retention. Smart Things to Know about E-Business goes beyond the basics however to look at the new trends emerging as e-business moves from hype to profit, including:
* B2B models
* The RSP revolution
* Partners and partnering
* Peer-to-peer and community models
* New strategic thinking
Smart Things To Know about E-business equips you with the necessary information to understand where the bodies are buried before you start out on your journey. Smart practitioners know that they need to understand the technology, its impact on the organization, and the importane of new business models. Smart Things To Know about E-business is the most thorough grounding available in this fast-changing field. Read it and watch your sales and profits take off!