Small Business Revolution

Equip your small business for dramatic growth and success in any environment

In Small Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expert and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace.

Whether you're just starting to plan your new business or you are a seasoned veteran in the small business trenches, you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances, and so much more. You'll find guidance on:

• How to get your costs in line when your expenses have changed
• Mastering new tools to manage payments and payroll, including contactless and remote payments
• Maintaining relationships with your existing customers while reaching out to new ones
• How to manage cash and, how to retain employees through lean times, and more

Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory, Small Business Revolution is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges.

Chapter 1 The Small Business: You are a Very Big Part of America 01

Chapter 2 Why? Tough Questions, Tough Decisions 13

Chapter 3 Crucial Numbers 29

Chapter 4 Concentric Circles 49

Chapter 5 Getting Visible 65

Chapter 6 Bringing in Business 87

Chapter 7 The Craft of Persuasion 101

Chapter 8 Relationships 123

Chapter 9 Vulnerabilities 139

Chapter 10 The Power of Email 147

Chapter 11 The Right Way to Use Social Media 161

Chapter 12 Power Tools 175

Chapter 13 Your Team 191

Chapter 14 Eyes Wide Open 201

Epilogue: When to Abandon the Dream? 207

Notes 213

Acknowledgments 217

About the Author 221

Index 223

BARRY C. MCCARTHY is President and CEO of Deluxe Corporation (NYSE: DLX), a Trusted Payments and Business Technology™ company. For more than 100 years Deluxe has helped millions of businesses of all sizes pay, get paid, optimize, and grow. Barry is an award-winning internet, cloud, and mobile payments pioneer, who has an extensive track record of building innovative tech-driven solutions for financial institutions, enterprises, and small businesses. He is a two-time entrepreneur and community leader, who, like Deluxe, believes when businesses succeed communities thrive.

In Small Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expert and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment.

Whether you’re just starting to plan your new business or you are a seasoned veteran in the small business trenches, you’ll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances and so much more.

You’ll find guidance on how to get your costs in line when your expenses have changed, master new management tools, maintain and create customer relationships, manage your cash flow in lean times, and more.

Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory, Small Business Revolution is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges.

FEATURING INSIGHTS FROM THE EMMY-NOMINATED

SMALL*BUSINESS REVOLUTION

An Original Series by deluxe

“Barry McCarthy is an amazing leader who knows how to build successful companies.”

—Marc Benioff, Chair and CEO, Salesforce

“Barry McCarthy has devoted much of his life to helping small businesses. Now he’s written an accessible, nuts-and-bolts guide to help you launch, run, and grow yours.” ­

—Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

“Finally, I have found an excellent book on small business. A small business revolution is taking place. Barry McCarthy shares great stories and wisdom on how to start and run a small business. He addresses every major issue. No longer do we need to tell leaders of small business just to read about how big businesses are run.”

—Philip Kotler, bestselling marketing author, consultant, and professor; S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

“As if starting or running a small business was not hard enough, the pandemic created a new set of variables for these entrepreneurs. Who better to provide guidance than Barry McCarthy, a 2x small business owner and President and CEO of Deluxe, an organization that has been helping these businesses and communities through these ups-and-downs for the past 100 years.” ­

—Keith A. Grossman, President, TIME