{"product_id":"simply-put-isbn-9781523004683","title":"Simply Put","description":"\u003cb\u003eStop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSimply Put\u003c\/i\u003e is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can’t quite connect the dots. With this book, we’re all better marketers.\u003cbr\u003e\u003cbr\u003eSo why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind \u003ci\u003eNew York Times \u003c\/i\u003ebest-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.  \u003cbr\u003e\u003cbr\u003eFrom “Yes We Can” to “Just Do It”, regardless of if they’re trying to get your dollars, your votes, or just your thoughts, effective messages share one thing – they’re simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.“Simple can be hard. But Ben Guttmann’s lucid and valuable book makes it much easier.”\u003cbr\u003e—\u003cb\u003eWilliam Ury, \u003c\/b\u003e\u003ci\u003eNew York Times\u003c\/i\u003e bestselling coauthor of \u003ci\u003eGetting to Yes\u003c\/i\u003e and \u003ci\u003eGetting to Yes with Yourself\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“Ben has an uncanny ability to distill the complex into clear-eyed, empathic communication. With \u003ci\u003eSimply Put\u003c\/i\u003e, he helps us to connect with ideas in ways that are at once practical and energizing. If you need to communicate your work more effectively, this is your book.”\u003cbr\u003e—\u003cb\u003eMichael Ventura, \u003c\/b\u003eauthor of \u003ci\u003eApplied Empathy\u003c\/i\u003e and founder and former CEO, Sub Rosa\u003cbr\u003e \u003cbr\u003e“My review of Ben Guttmann’s excellent book \u003ci\u003eSimply Put\u003c\/i\u003e . . . is simple. An excellent read. Buy it. Learn from it. Adopt it. It’s that simple.”\u003cbr\u003e—\u003cb\u003eMartin Lindstrom, \u003c\/b\u003e\u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eBuyology\u003c\/i\u003e and \u003ci\u003eSmall Data\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“\u003ci\u003eSimply Put\u003c\/i\u003e gifts us new approaches and techniques to amplify our voices and share our ideas. How we craft our message is fundamental to our success, and these lessons make us more impactful and influential communicators.”\u003cbr\u003e—\u003cb\u003eDavid Perlmutter, MD,\u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eGrain Brain\u003c\/i\u003e, \u003ci\u003eBrain Wash\u003c\/i\u003e, and other titles\u003cbr\u003e \u003cbr\u003e“\u003ci\u003eSimply Put\u003c\/i\u003e is a brilliant and necessary road map for all business leaders to learn how to become more effective communicators. This is a useful book that invites you to see things differently and craft clear messages.”\u003cbr\u003e—\u003cb\u003eJessalin Lam, \u003c\/b\u003ecoauthor of \u003ci\u003eThe Visibility Mindset\u003c\/i\u003e and cofounder of Asians in Advertising\u003cbr\u003e \u003cbr\u003e“It is so refreshing to read Ben’s words about keeping things simple. It’s interesting that all the entrepreneurs I have talked to seem to have one thing in common: they started out with a very simple idea—one that was easy to understand and even easier to scale. To be successful, these are words to live by!”\u003cbr\u003e—\u003cb\u003eKen Rusk, \u003c\/b\u003eentrepreneur and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author of \u003ci\u003eBlue Collar Cash\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“Ben Guttmann shares lessons typically learned through years of failure. Read this book and skip the failure. Clear and simple wins. Here’s how to get there.”\u003cbr\u003e—\u003cb\u003eDavid S. Pottruck, \u003c\/b\u003eformer CEO, Charles Schwab, and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eStacking the Deck\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“One of my core beliefs has always been that boiling complex messages into simple maxims is one of the best ways to benevolently brainwash anyone. The question is, How do you do it? Ben Guttmann’s new book finally gives us the answer in a big way. We finally have the definitive text on how to execute radical simplicity in the real world and get anything you want as a result.”\u003cbr\u003e—\u003cb\u003eMichael Schein, \u003c\/b\u003eauthor of \u003ci\u003eThe Hype Handbook\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“Every entrepreneur and brand leader should read this book. So many marketers struggle with how to communicate clearly, and \u003ci\u003eSimply Put\u003c\/i\u003e is an essential how-to guide to crafting messages that stick.”\u003cbr\u003e—\u003cb\u003eAlexandra Watkins, \u003c\/b\u003eauthor of \u003ci\u003eHello, My Name Is Awesome\u003c\/i\u003e and founder of Eat My Words\u003cbr\u003e \u003cbr\u003e“My team and I were bedazzled by the clear, impactful messaging that Ben helped us craft. And now with \u003ci\u003eSimply Put\u003c\/i\u003e, Ben’s skills are available to all of us in an easy-to-use, straightforward road map.”\u003cbr\u003e—\u003cb\u003eDr. Kara Fitzgerald, \u003c\/b\u003eauthor of \u003ci\u003eYounger You\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“You’ve heard the quote before: ‘Everything should be made as simple as possible, but not simpler.’ Ben has succeeded at creating clear guidelines that bring this age-old adage into action for the modern marketer.”\u003cbr\u003e—\u003cb\u003eMaria Vorovich, \u003c\/b\u003efounder and Chief Strategy Officer, GoodQues\u003cbr\u003e \u003cbr\u003e“We live in an age of mass, perpetual distraction. \u003ci\u003eSimply Put\u003c\/i\u003e is the straightforward guide to getting noticed, getting heard, and getting traction.”\u003cbr\u003e—\u003cb\u003eDr. Parag Khanna, \u003c\/b\u003einternational bestselling author of \u003ci\u003eConnectography\u003c\/i\u003e and \u003ci\u003eMove\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“Being clear with our ideas is central to being effective. Ben is a wonderful partner in this process, and his new book, \u003ci\u003eSimply Put\u003c\/i\u003e, captures the essences of his effective framework.”\u003cbr\u003e—\u003cb\u003eDrew Ramsey, MD, \u003c\/b\u003eauthor of \u003ci\u003eEat to Beat Depression and Anxiety\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“\u003ci\u003eSimply Put \u003c\/i\u003eis a revelation! Bursting with clear, actionable insights, it’s required reading for anyone with something to say, solve, or sell.”\u003cbr\u003e—\u003cb\u003eJonathan Fields, \u003c\/b\u003ehost of the Good Life Project podcast and bestselling author of \u003ci\u003eSparked\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“Drawing from a wealth of experience, Ben Guttmann provides tested techniques to leverage the most critical quality of effective communication: Simplicity. Using this insightful book as a North Star, readers will learn how to communicate decisively and effectively. I highly recommend \u003ci\u003eSimply Put\u003c\/i\u003e for anyone who wants to get to the point!”\u003cbr\u003e—\u003cb\u003eJoel Schwartzberg, \u003c\/b\u003eauthor of \u003ci\u003eGet to the Point \u003c\/i\u003eand\u003ci\u003e The Language of Leadership\u003c\/i\u003e\u003cb\u003eBen Guttmann\u003c\/b\u003e is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a fulltime community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":46302253351141,"sku":"NP9781523004683","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781523004683.jpg?v=1767736655","url":"https:\/\/k12savings.com\/es\/products\/simply-put-isbn-9781523004683","provider":"K12savings","version":"1.0","type":"link"}