{"product_id":"service-selling-isbn-9780471540304","title":"Service Selling","description":"A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. The key principles discussed are interaction with customers, cultural support and values, service from the customer's point of view, service selling, characteristics of successful sales organizations, star sales people, perfecting the sales process, dealing with prospective clients, and ongoing interaction with the client. What Business Are You In?.\u003cbr\u003e \u003cbr\u003e Do You Have What It Takes to Be In Business?.\u003cbr\u003e \u003cbr\u003e What Is Service?.\u003cbr\u003e \u003cbr\u003e Service Selling.\u003cbr\u003e \u003cbr\u003e The Six Characteristics of an Effective Sales Organization.\u003cbr\u003e \u003cbr\u003e What Do Star Salespeople Do?.\u003cbr\u003e \u003cbr\u003e Making the Sales Process Flawless.\u003cbr\u003e \u003cbr\u003e Meeting Prospective Clients for the First Time.\u003cbr\u003e \u003cbr\u003e Interacting with Clients--Delivering the Goods.\u003cbr\u003e \u003cbr\u003e Growing Your Business Through Referrals.\u003cbr\u003e \u003cbr\u003e Selected Bibliography.\u003cbr\u003e \u003cbr\u003e Do You Have Any Comments?.\u003cbr\u003e \u003cbr\u003e Index.  \u003cp\u003eRobert G. Stemper is the author of Service Selling: A Guide to Increasing Sales and Profits in Consumer Financial Services, published by Wiley.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990011789541,"sku":"NP9780471540304","price":285.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471540304.jpg?v=1761786201","url":"https:\/\/k12savings.com\/es\/products\/service-selling-isbn-9780471540304","provider":"K12savings","version":"1.0","type":"link"}