{"product_id":"sell-different-isbn-9781400222506","title":"Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition","description":"\u003cp\u003e\u003cstrong\u003eGame-changing new strategies to outsmart, outmaneuver, and outsell your competition!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSalespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.\u003c\/p\u003e\u003cp\u003eHow do you stand out from the pack and not just land the account, but \u003cem\u003ewin deals at the prices you want\u003c\/em\u003e?\u003c\/p\u003e\u003cp\u003eLee B. Salz’s previous ground-breaking, bestselling book, \u003cem\u003eSales Differentiation, \u003c\/em\u003earmed salespeople with strategies to differentiate both what they sell and how they sell it. \u003cem\u003eSell Different!\u003c\/em\u003e provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to \u003cem\u003ewin more deals at the prices you want\u003c\/em\u003e. This book provides you with the tools you need to land new accounts and grow existing ones.\u003c\/p\u003e\u003cp\u003eThe practical, proven strategies presented in \u003cem\u003eSell Different!\u003c\/em\u003e include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to defeat your toughest competitor (hint:  it’s not who you think it is)\u003c\/li\u003e\n\u003cli\u003eAn actionable 16-phase plan to reach and engage elusive prospects\u003c\/li\u003e\n\u003cli\u003eFinding more of your best clients (it’s easier than you think)\u003c\/li\u003e\n\u003cli\u003eAcquiring more referrals than you ever dreamed possible\u003c\/li\u003e\n\u003cli\u003eVirtual selling and how to harness its potential\u003c\/li\u003e\n\u003cli\u003eNeutralizing the fear of change that paralyzes buyers and kills deals\u003c\/li\u003e\n\u003cli\u003eStructuring pilot programs that advance your deals\u003c\/li\u003e\n\u003cli\u003eIdentifying the critical person needed to win more deals at the prices you want\u003c\/li\u003e\n\u003cli\u003eSolving closing problems and fixing the real issue limiting your success\u003c\/li\u003e\n\u003cli\u003eDissecting and resolving the most challenging sales objection — price!\u003c\/li\u003e\n\u003cli\u003eWhat 99.999% of salespeople don’t do, but should\u003c\/li\u003e\n\u003cli\u003eExpanding account relationships to explode revenue and lock out the competition\u003c\/li\u003e\n\u003cli\u003eHow to address a major flaw when comparing salespeople with professional athletes\u003c\/li\u003e\n\u003cli\u003eAnd much, much more!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.\u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":46142867833061,"sku":"NP9781400222506","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781400222506.jpg?v=1747941405","url":"https:\/\/k12savings.com\/es\/products\/sell-different-isbn-9781400222506","provider":"K12savings","version":"1.0","type":"link"}