{"product_id":"secrets-of-online-entrepreneurs-isbn-9780730320340","title":"Secrets of Online Entrepreneurs","description":"\u003cb\u003eDiscover the secrets of success behind Australia's top online businesses and maximise your own online potential\u003c\/b\u003e \u003cp\u003e\u003ci\u003eSecrets of Online Entrepreneurs\u003c\/i\u003e is the ultimate ‘how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now offers. \u003c\/p\u003e \u003cp\u003eWhether you want to build an online business from scratch or amplify your existing online presence, these hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion. You'll discover what industries are ready for disruption, how to spot a profitable niche, how to growth hack a database, why most online businesses fail,  how to access a vast array of free tools to help you get your online idea off the ground, and much more. Most importantly, you'll discover why there's never been a better time to launch an online business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover the 7-step process for building an online business that will exponentially increase your likelihood of success\u003c\/li\u003e \u003cli\u003eLearn how to measure, test, and evaluate demand for an online product or service before you launch it\u003c\/li\u003e \u003cli\u003eAccess the templates, cheat sheets, websites, and apps used by the entrepreneurs to build their businesses and learn how you can apply them to your business too.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon't miss this next wave of industry disruption. Get on board the internet express and snare a slice of the pie for what promises to be one of the most transformational times in business history.\u003c\/p\u003e Acknowledgements vii \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eThe author’s story xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eIntroduction xxv\u003c\/p\u003e \u003cp\u003e1 Purpose 1\u003c\/p\u003e \u003cp\u003e2 People 31\u003c\/p\u003e \u003cp\u003e3 Planning 63\u003c\/p\u003e \u003cp\u003e4 Profit 89\u003c\/p\u003e \u003cp\u003e5 Positioning 121\u003c\/p\u003e \u003cp\u003e6 Profile 151\u003c\/p\u003e \u003cp\u003e7 Promotion 187\u003c\/p\u003e \u003cp\u003eTake Action 215\u003c\/p\u003e \u003cp\u003eAppendix 1: The top free apps every online entrepreneur needs when starting out 221\u003c\/p\u003e \u003cp\u003eAppendix 2: The copywriter’s creative brief 229\u003c\/p\u003e \u003cp\u003eIndex 233\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBERNADETTE SCHWERDT\u003c\/b\u003e is the director of the Australian School of Copywriting, an entrepreneur, an advertising copywriter, and a university lecturer. She is currently the executive producer and presenter of the online video series \u003ci\u003eSecrets of Aussie Online Entrepreneurs\u003c\/i\u003e as featured on \u003ci\u003eThe Age\u003c\/i\u003e and \u003ci\u003eThe Sydney Morning Herald\u003c\/i\u003e websites. Find out more at \u003cb\u003ewww.bernadetteschwerdt.com.au\u003c\/b\u003e    \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSecrets of Online Entrepreneurs\u003c\/i\u003e is the ultimate how-to guide for creating, growing and selling an online business.  \u003c\/p\u003e\u003cp\u003eThrough in-depth interviews with many of Australia's greatest online entrepreneurs, author Bernadette Schwerdt reveals the secrets behind their success–what they did right, what they did wrong, what they would do differently, the challenges they faced and how you can achieve their success.   \u003c\/p\u003e\u003cp\u003eYou'll discover how to:  \u003c\/p\u003e\u003cul\u003e \u003cli\u003ecreate an epic online business using a proven 7-step process\u003c\/li\u003e \u003cli\u003eidentify industries that are ready for disruption\u003c\/li\u003e \u003cli\u003eturn your favourite hobby or great idea into a lucrative business\u003c\/li\u003e \u003cli\u003ebuild your personal brand and gain media coverage\u003c\/li\u003e \u003cli\u003egenerate global attention without leaving home\u003c\/li\u003e \u003cli\u003emonetise social media.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003ePacked with useful tips, tools and techniques for setting up and maintaining an online business, \u003ci\u003eSecrets of Online Entrepreneurs\u003c\/i\u003e is a must-read for both budding and experienced entrepreneurs.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989997535461,"sku":"NP9780730320340","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780730320340.jpg?v=1761786155","url":"https:\/\/k12savings.com\/es\/products\/secrets-of-online-entrepreneurs-isbn-9780730320340","provider":"K12savings","version":"1.0","type":"link"}