{"product_id":"scaling-innovation-isbn-9781119633068","title":"Scaling Innovation","description":"\u003cp\u003e\u003cb\u003eYou've built a great product—now what?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much.\u003c\/p\u003e \u003cp\u003eThe true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization—instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value.\u003c\/p\u003e \u003cp\u003eIn this highly-anticipated sequel to \u003ci\u003eMonetizing Innovation,\u003c\/i\u003e Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies—including 50+ unicorns—the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, \u003ci\u003eScaling Innovation\u003c\/i\u003e reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business.\u003c\/p\u003e \u003cp\u003eIf you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how.\u003c\/p\u003e \u003cp\u003eInside, you'll learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy the “single-engine strategy” dooms so many businesses—and how to avoid it\u003c\/li\u003e \u003cli\u003eHow to create outcome and usage-based monetization models\u003c\/li\u003e \u003cli\u003eThe secrets to mastering value messaging—and getting customers to pay what you're worth\u003c\/li\u003e \u003cli\u003eMastering sales negotiations—“give and get” strategies to close faster, better and more often\u003c\/li\u003e \u003cli\u003eHow to stop churn before it happens, maximize upsells, and handle price increases with confidence\u003c\/li\u003e \u003cli\u003eThe essential tactics for balancing market share and wallet share—without losing momentum\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003eIf\u003ci\u003e Monetizing Innovation\u003c\/i\u003e taught you how to build a great product, \u003ci\u003eScaling Innovation\u003c\/i\u003e will teach you how to build a great business—one that thrives, scales, and creates real enterprise value.\u003c\/p\u003e \u003cp\u003eRead it. Apply it. Build something that lasts.\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eIntroduction: From a Great Product to a Great Business 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Beating the Barriers to Scaling 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 A Tale of Three Companies 7\u003c\/p\u003e \u003cp\u003e2 Becoming a Profitable Growth Architect 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IINine BREAKTHROUGH STRATEGIES For Architecting Profitable Growth 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IIA Startup Strategies 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 The Lure of Free: When You Land, Be Sure to Expand 41\u003c\/p\u003e \u003cp\u003e4 The Most Important Decision: Choosing Your Pricing Model 59\u003c\/p\u003e \u003cp\u003e5 Making It Easy to Buy: Beautifully Simple Pricing 89\u003c\/p\u003e \u003cp\u003e6 Mastering Value Messaging: Speak Benefits and Not Features 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IIB Scale-up Strategies 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 When You Give, Get Something Back: Discounting and Promotions 121\u003c\/p\u003e \u003cp\u003e8 Blow Up Your Packaging: Time to Redefine Your Offer Structure 145\u003c\/p\u003e \u003cp\u003e9 Price Increases: Ask Properly, and You Shall Receive 169\u003c\/p\u003e \u003cp\u003e10 Acing Big Deals: Mastering Negotiations and Handling Objections 191\u003c\/p\u003e \u003cp\u003e11 Stopping Churn Before It Starts: The Big Missed Opportunity 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Learning From the Best: Success Stories 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Putting It All Together: From Playbook to Practice 245\u003c\/p\u003e \u003cp\u003e13 Segment: From Idea to a $3.2 Billion Acquisition 251\u003c\/p\u003e \u003cp\u003e14 Canva: The Master Class of Landing and Expanding 267\u003c\/p\u003e \u003cp\u003e15 ServiceChannel: Cracking the Code to Two-Sided Marketplace Success 279\u003c\/p\u003e \u003cp\u003e16 CoCounsel: Scaling the AI that Passed the Bar 285\u003c\/p\u003e \u003cp\u003e17 Airbnb: The Blueprint for Turning Community into Cash Flow 297\u003c\/p\u003e \u003cp\u003eNotes 311\u003c\/p\u003e \u003cp\u003eIndex 315\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMADHAVAN RAMANUJAM\u003c\/b\u003e is Co-founder and General Partner at 49 Palms Ventures, an early-stage venture firm investing and helping tech companies monetize and scale. Previously a Managing Partner at Simon-Kucher, he has advised 250+ companies, 30+ unicorns, and is also the author of \u003ci\u003eMonetizing Innovation\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEDDIE HARTMAN\u003c\/b\u003e is a Partner and Board Member at Simon-Kucher, advising companies on monetization, pricing, and growth. Previously, he was the Co-founder of LegalZoom. His deep expertise and practical insights have made him a sought-after advisor for businesses navigating complex growth challenges.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou’ve built a great product — now what?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe brutal truth: most start-ups and scale-ups don’t fail because of bad products. They fail because they never figure out how to grow — fast and profitably. Some chase market share at all costs, burning cash on customers who won’t pay enough to sustain the business. Others over-monetize too early, pushing away the users they need to scale. Some obsess over loyalty, missing bigger markets. And many assume a great product will sell itself — only to realize too late that pricing, packaging, positioning, and value selling matter just as much. \u003c\/p\u003e\u003cp\u003eWinners take a different path. They adopt a Profitable Growth Mindset — refusing to choose between market expansion and monetization. They grow with intention, using strategy over instinct to build lasting value. \u003c\/p\u003e\u003cp\u003eIn this sequel to \u003ci\u003eMonetizing Innovation\u003c\/i\u003e, Madhavan Ramanujam and Eddie Hartman deliver a playbook for architecting profitable growth. Drawing on experience advising 400+ companies — including 50+ unicorns —  they unpack iconic successes and costly missteps. With real-world case studies, hard-hitting insights, and nine breakthrough strategies, \u003ci\u003eScaling Innovation \u003c\/i\u003eguides you from product-market fit to a durable, high-value business. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside, you’ll learn:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy “single-engine ” growth strategies fail — and how to fix them\u003c\/li\u003e\n\u003cli\u003eHow to build outcome- and usage-based monetization models\u003c\/li\u003e\n\u003cli\u003eSecrets to value messaging and pricing power\u003c\/li\u003e\n\u003cli\u003eSmart negotiation tactics to close faster and better\u003c\/li\u003e\n\u003cli\u003eHow to prevent churn, increase upsells, and raise prices with confidence\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIf \u003ci\u003eMonetizing Innovation\u003c\/i\u003e taught you how to build a great product, \u003ci\u003eScaling Innovation\u003c\/i\u003e will teach you how to build a great business. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRead it. Apply it. Build something that lasts.\u003c\/b\u003e   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA playbook for turning early traction into scalable, enduring success\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“If you’re in the trenches of building product or scaling a company, this book will feel like sitting down with a mentor who’s learned everything the hard way — so that you don’t have to. Thought-provoking, practical, specific, and entertaining. Read it and thank me later.”\u003cbr\u003e \u003cb\u003e—Lenny Rachitsky,\u003c\/b\u003e author of the #1 business newsletter on Substack and host of the \u003ci\u003eLenny’s Podcast\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eScaling Innovation\u003c\/i\u003e is a masterful guide to turning products into powerhouse businesses. At Databricks, we’ve seen how pricing, packaging, value messaging, and value selling are critical to scaling, and this book delivers those strategies — in spades.”\u003cbr\u003e \u003cb\u003e—Ali Ghodsi,\u003c\/b\u003e CEO, Databricks \u003c\/p\u003e\u003cp\u003e“The real Turing test: can your AI start-up make money? This book shows you how.”\u003cbr\u003e \u003cb\u003e—Aparna Chennapragada,\u003c\/b\u003e Chief Product Officer, Microsoft \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eScaling Innovation \u003c\/i\u003eoffers powerful and practical insights and strategies to help build, scale, and grow profitable businesses.”\u003cbr\u003e \u003cb\u003e— Alex Osterwalder,\u003c\/b\u003e Inventor of the Business Model Canvas, and Founder and CEO of Strategyzer \u003c\/p\u003e\u003cp\u003e“Monetization isn’t magic — it’s a discipline. This book is packed with insight to turn vision into execution.”\u003cbr\u003e \u003cb\u003e—Hilarie Koplow-McAdams,\u003c\/b\u003e Venture Partner, NEA; former President, Salesforce and New Relic \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eScaling Innovation\u003c\/i\u003e is required reading for AI founders. It breaks down how to turn technical breakthroughs into real, repeatable revenue. Sharp, tactical, and no fluff.”\u003cbr\u003e \u003cb\u003e—Dara Ladjevardian,\u003c\/b\u003e Co-founder, Delphi\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989989867749,"sku":"NP9781119633068","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119633068.jpg?v=1761786126","url":"https:\/\/k12savings.com\/es\/products\/scaling-innovation-isbn-9781119633068","provider":"K12savings","version":"1.0","type":"link"}