{"product_id":"running-a-food-truck-for-dummies-isbn-9781119286134","title":"Running a Food Truck For Dummies","description":"\u003cb\u003eDrive your food truck business to success\u003c\/b\u003e \u003cp\u003eWhile food trucks may not be the new kid on the block anymore, it's a segment that continues to swell—and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, \u003ci\u003eRunning a Food Truck For Dummies,\u003c\/i\u003e 2\u003csup\u003end\u003c\/sup\u003e Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. \u003c\/p\u003e\u003cp\u003eGone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, \u003ci\u003eRunning a Food Truck For Dummies\u003c\/i\u003e has you covered. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCreate a food truck business plan to set yourself up for success\u003c\/li\u003e \u003cli\u003eStay profitable by avoiding the most common operating mistakes\u003c\/li\u003e \u003cli\u003eHarness public relations and social media to build your following\u003c\/li\u003e \u003cli\u003eGrow from one truck to multiple trucks, restaurants, or a food truck franchise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePacked with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time! \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Rolling into the Food Truck Industry\u003c\/b\u003e\u003cb\u003e 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 1: Food on Wheels: The Lowdown on Food Trucks 7\u003c\/p\u003e \u003cp\u003eCHAPTER 2: Deciding What Kind of Food Truck Is Right for You 17\u003c\/p\u003e \u003cp\u003eCHAPTER 3: Understanding and Researching Your Local Food Truck Market 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Getting Your Food Truck Ducks in a Row\u003c\/b\u003e\u003cb\u003e 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 4: Writing a Food Truck Business Plan 55\u003c\/p\u003e \u003cp\u003eCHAPTER 5: Securing Financing for Your Food Truck 79\u003c\/p\u003e \u003cp\u003eCHAPTER 6: Understanding Business Structures, Licenses, and Other Legal Stuff 93\u003c\/p\u003e \u003cp\u003eCHAPTER 7: Parking and Presenting Your Food Truck 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Preparing to Open Your Service Window\u003c\/b\u003e\u003cb\u003e 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 8: Creating Your Food Truck Menu 127\u003c\/p\u003e \u003cp\u003eCHAPTER 9: Finding a Commercial Kitchen for Your Food Truck 143\u003c\/p\u003e \u003cp\u003eCHAPTER 10: Purchasing and Managing Supplies 155\u003c\/p\u003e \u003cp\u003eCHAPTER 11: Hiring and Training Your Food Truck Team 169\u003c\/p\u003e \u003cp\u003eCHAPTER 12: Setting Up Your Office and Managing Money Matters 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Keeping Your Food Truck Running Smoothly\u003c\/b\u003e\u003cb\u003e 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 13: Running a Safe, Clean Food Truck and Keeping It on the Road 211\u003c\/p\u003e \u003cp\u003eCHAPTER 14: Evaluating the State of Your Food Truck Business 237\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Generating Buzz and Growing Your Food Truck Business\u003c\/b\u003e251\u003c\/p\u003e \u003cp\u003eCHAPTER 15: Mastering Food Truck Marketing and Public Relations 253\u003c\/p\u003e \u003cp\u003eCHAPTER 16: Handling the Art of Social Media 269\u003c\/p\u003e \u003cp\u003eCHAPTER 17: Attracting and Retaining Your Customers 291\u003c\/p\u003e \u003cp\u003eCHAPTER 18: What’s Next? Determining the Future of Your Food Truck Business 305\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: The Part of Tens\u003c\/b\u003e\u003cb\u003e 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 19: Ten Myths about Food Trucks 321\u003c\/p\u003e \u003cp\u003eCHAPTER 20: Ten Tips for Preventing Food Truck Failure 327\u003c\/p\u003e \u003cp\u003eCHAPTER 21: Ten Tips for Dealing with Food Truck Health Inspections 335\u003c\/p\u003e \u003cp\u003eIndex 341\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRichard Myrick\u003c\/b\u003e is editor-in- chief and founder of \u003ci\u003eMobile Cuisine Magazine\u003c\/i\u003e (mobile-cusine.com), a central source for mobile street food information. Since its inception, \u003ci\u003eMobile Cuisine\u003c\/i\u003e  has been teaching aspiring culinary professionals how to create successful food truck businesses by providing valuable information that can help anyone build a food truck business.   \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCreate a business plan to set yourself up for success\u003c\/li\u003e \u003cli\u003eHarness PR and social media to build your following\u003c\/li\u003e \u003cli\u003eStay profitable and expand your business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eStart and succeed in the food truck business\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIf you're a chef, foodie, or amateur epicurean who dreams of finding success in the mobile food industry, this book covers everything you need to stay lean and profitable and avoid the most common operating mistakes. Inside, you'll find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements—and everything in between. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside…\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eResearch the marketplace\u003c\/li\u003e \u003cli\u003eWrite a business plan\u003c\/li\u003e \u003cli\u003eFinance your endeavor\u003c\/li\u003e \u003cli\u003ePrepare your menu\u003c\/li\u003e \u003cli\u003eBuy food and supplies\u003c\/li\u003e \u003cli\u003eOpen your service window\u003c\/li\u003e \u003cli\u003eManage your money\u003c\/li\u003e \u003cli\u003eCreate buzz for your business\u003c\/li\u003e \u003cli\u003eFind and retain followers\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989975285989,"sku":"NP9781119286134","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119286134.jpg?v=1761786094","url":"https:\/\/k12savings.com\/es\/products\/running-a-food-truck-for-dummies-isbn-9781119286134","provider":"K12savings","version":"1.0","type":"link"}