{"product_id":"royalty-rates-for-licensing-intellectual-property-isbn-9780470069288","title":"Royalty Rates for Licensing Intellectual Property","description":"Royalty Rates for Licensing Intellectual Property includes critical information on financial theory, rules of thumb, industry guidelines, litigation based royalty rates, and tables of actual rates from real deals for different industries.  \u003cb\u003eAbout the Author.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eAcknowledgments.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePreface.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter\u003c\/b\u003e \u003cb\u003e1: Intellectual Property and Corporate Value.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePatents.\u003c\/p\u003e \u003cp\u003ePatent Trends.\u003c\/p\u003e \u003cp\u003eWho Owns the Most Patents?\u003c\/p\u003e \u003cp\u003eTechnology Classifications.\u003c\/p\u003e \u003cp\u003eHistory of U.S. Patent Applications.\u003c\/p\u003e \u003cp\u003eTrademarks.\u003c\/p\u003e \u003cp\u003eCopyrights.\u003c\/p\u003e \u003cp\u003eTrade Secrets.\u003c\/p\u003e \u003cp\u003eEvaluating Trade Secrets.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter\u003c\/b\u003e \u003cb\u003e2: Licensing Intellectual Property.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eForces Behind Licensing.\u003c\/p\u003e \u003cp\u003eLicensing Motivation.\u003c\/p\u003e \u003cp\u003eReasons Companies Engage in Licensing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter\u003c\/b\u003e \u003cb\u003e3: Use of the Twenty-Five Percent Rule in Valuing IP.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eHistory of the Rule.\u003c\/p\u003e \u003cp\u003eExplanation of the Rule.\u003c\/p\u003e \u003cp\u003eIllustration of the Rule.\u003c\/p\u003e \u003cp\u003eApplication of the Rule.\u003c\/p\u003e \u003cp\u003eJustification for the Rule.\u003c\/p\u003e \u003cp\u003eCriticisms of the Rule.\u003c\/p\u003e \u003cp\u003eEmpirical Test of the Rule.\u003c\/p\u003e \u003cp\u003eRoyalty Rates.\u003c\/p\u003e \u003cp\u003eIndustry Profits.\u003c\/p\u003e \u003cp\u003eLicensee Profits.\u003c\/p\u003e \u003cp\u003eRoyalty Rates and Licensee Profits.\u003c\/p\u003e \u003cp\u003eSuccessful Licensee Profits.\u003c\/p\u003e \u003cp\u003eRoyalty Rates and Successful Licensee Profits.\u003c\/p\u003e \u003cp\u003eConclusions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Royalty Rate Guidelines.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoyalty Rates for Technology, Third Edition.\u003c\/p\u003e \u003cp\u003eRoyalty Rates for Trademarks and Copyrights, Third Edition.\u003c\/p\u003e \u003cp\u003eRoyalty Rates for Pharmaceuticals and Biotechnology, Sixth Edition.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Comparable Licenses.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInternal Licenses Are Often Self-Serving.\u003c\/p\u003e \u003cp\u003eRelevant Time Period.\u003c\/p\u003e \u003cp\u003eFinancial Condition of Both Licensing Parties.\u003c\/p\u003e \u003cp\u003eRelevant Industry Transactions.\u003c\/p\u003e \u003cp\u003eInternational Transactions.\u003c\/p\u003e \u003cp\u003eNon-Monetary Compensation.\u003c\/p\u003e \u003cp\u003eExclusivity.\u003c\/p\u003e \u003cp\u003ePackage Licenses.\u003c\/p\u003e \u003cp\u003eComparative Analysis Summarized.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Technology Royalty Statistics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAutomotive.\u003c\/p\u003e \u003cp\u003eBattery Terminals.\u003c\/p\u003e \u003cp\u003eTransaxles.\u003c\/p\u003e \u003cp\u003eManufacturing Technology.\u003c\/p\u003e \u003cp\u003eSelf-Dimmable Rearview Mirrors.\u003c\/p\u003e \u003cp\u003eChemicals.\u003c\/p\u003e \u003cp\u003eFlame-Retardant Products.\u003c\/p\u003e \u003cp\u003eFuel Reactor Technology.\u003c\/p\u003e \u003cp\u003eFuel Technology.\u003c\/p\u003e \u003cp\u003eCommunications Equipment and Services.\u003c\/p\u003e \u003cp\u003eThird-Generation Wireless Technology.\u003c\/p\u003e \u003cp\u003eVideo Patent Pool.\u003c\/p\u003e \u003cp\u003eCode Division Multiple Access Technology.\u003c\/p\u003e \u003cp\u003eWideband Code Division Multiple Access Technology.\u003c\/p\u003e \u003cp\u003eComputer Hardware.\u003c\/p\u003e \u003cp\u003eMacintosh Enhancement.\u003c\/p\u003e \u003cp\u003eComputer Architecture.\u003c\/p\u003e \u003cp\u003ePS\/2 Computers.\u003c\/p\u003e \u003cp\u003eModem Standards.\u003c\/p\u003e \u003cp\u003eModems.\u003c\/p\u003e \u003cp\u003eComputer Software.\u003c\/p\u003e \u003cp\u003eApple Operating System.\u003c\/p\u003e \u003cp\u003eDecision and Data Mining.\u003c\/p\u003e \u003cp\u003eWindows OS Code.\u003c\/p\u003e \u003cp\u003eConstruction.\u003c\/p\u003e \u003cp\u003ePaving.\u003c\/p\u003e \u003cp\u003ePolyvinyl Chloride Pipe Products.\u003c\/p\u003e \u003cp\u003eElectronics.\u003c\/p\u003e \u003cp\u003eDVD\/Video Players.\u003c\/p\u003e \u003cp\u003eDetection Monitoring.\u003c\/p\u003e \u003cp\u003eFlat Panel Display Technology.\u003c\/p\u003e \u003cp\u003eRemote Metering.\u003c\/p\u003e \u003cp\u003eFood and Beverage.\u003c\/p\u003e \u003cp\u003eMineral Water.\u003c\/p\u003e \u003cp\u003ePackaging.\u003c\/p\u003e \u003cp\u003eEggs.\u003c\/p\u003e \u003cp\u003eMedical Equipment.\u003c\/p\u003e \u003cp\u003eBreast Cancer Detection.\u003c\/p\u003e \u003cp\u003eCancer Screening.\u003c\/p\u003e \u003cp\u003eCatheter.\u003c\/p\u003e \u003cp\u003eDigital Scanner.\u003c\/p\u003e \u003cp\u003eLaser Finger-Perforator Technology.\u003c\/p\u003e \u003cp\u003eLaser Hair-Removal.\u003c\/p\u003e \u003cp\u003ePharmaceuticals and Biotechnology.\u003c\/p\u003e \u003cp\u003eSemiconductors.\u003c\/p\u003e \u003cp\u003eHigh-Bandwidth Chip Connection Technology.\u003c\/p\u003e \u003cp\u003eLightning Resistance.\u003c\/p\u003e \u003cp\u003eManufacturing.\u003c\/p\u003e \u003cp\u003ePentium II Processor.\u003c\/p\u003e \u003cp\u003ePower Conversion.\u003c\/p\u003e \u003cp\u003eThin Film Ferroelectric Technology.\u003c\/p\u003e \u003cp\u003eSIMMs.\u003c\/p\u003e \u003cp\u003eWaste Management.\u003c\/p\u003e \u003cp\u003eRecycling of Asphalt Roofing Debris.\u003c\/p\u003e \u003cp\u003eUsed Oil Recovery.\u003c\/p\u003e \u003cp\u003eTire Recycling.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Trademark and Copyright Royalty Statistics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eApparel.\u003c\/p\u003e \u003cp\u003eEverlast.\u003c\/p\u003e \u003cp\u003eLotto.\u003c\/p\u003e \u003cp\u003eDisney.\u003c\/p\u003e \u003cp\u003eRalph Lauren and Polo.\u003c\/p\u003e \u003cp\u003eArtwork.\u003c\/p\u003e \u003cp\u003eTextile Patterns.\u003c\/p\u003e \u003cp\u003eAndretti.\u003c\/p\u003e \u003cp\u003eBig League Chew.\u003c\/p\u003e \u003cp\u003eDannon\/Yocream.\u003c\/p\u003e \u003cp\u003eCondiment Names.\u003c\/p\u003e \u003cp\u003ePersonal Care.\u003c\/p\u003e \u003cp\u003eHawaiian Tropic.\u003c\/p\u003e \u003cp\u003eTapazole.\u003c\/p\u003e \u003cp\u003eVidal Sassoon.\u003c\/p\u003e \u003cp\u003ePublishing.\u003c\/p\u003e \u003cp\u003eRestaurants.\u003c\/p\u003e \u003cp\u003eRuth’s Chris Steakhouse.\u003c\/p\u003e \u003cp\u003eCapital Grille Steakhouse.\u003c\/p\u003e \u003cp\u003eBenihana Japanese Restaurants.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8:\u003c\/b\u003e Profit Differentials and Royalty Rates.\u003c\/p\u003e \u003cp\u003eBusiness Enterprise Framework.\u003c\/p\u003e \u003cp\u003eBeyond Commodity Earnings.\u003c\/p\u003e \u003cp\u003eDriving Forces Behind Royalty Rates.\u003c\/p\u003e \u003cp\u003eInfringement Damages Analysis.\u003c\/p\u003e \u003cp\u003eThe Analytical Approach.\u003c\/p\u003e \u003cp\u003eHypothetical Example.\u003c\/p\u003e \u003cp\u003eGeneral Profit Margins.\u003c\/p\u003e \u003cp\u003eGeneric Pricing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Investment Rates of Return and Royalty Rates.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBasic Principles.\u003c\/p\u003e \u003cp\u003eInvestment Rate of Return Royalty Rates.\u003c\/p\u003e \u003cp\u003eRoyalty Rates.\u003c\/p\u003e \u003cp\u003eAppropriate Return on Monetary Assets.\u003c\/p\u003e \u003cp\u003eAppropriate Return on Tangible Assets.\u003c\/p\u003e \u003cp\u003eAppropriate Return on Intangible Assets and  Intellectual Property.\u003c\/p\u003e \u003cp\u003eRoyalty Rate for the Specific Patented Invention.\u003c\/p\u003e \u003cp\u003eBenefits of Investment Rate of Return Analysis.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Discounted Cash Flow Analysis and Royalty Rates.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGeneric and Mature Commodity Corporate Value.\u003c\/p\u003e \u003cp\u003eNew Pharmaprod Corporation Royalty Rate.\u003c\/p\u003e \u003cp\u003eRisk-Adjusted Net Present Value.\u003c\/p\u003e \u003cp\u003eSuccess Rates.\u003c\/p\u003e \u003cp\u003eSuccess Rate Adjusted DCF Example.\u003c\/p\u003e \u003cp\u003eValuation Using the Relief-from-Royalty Method.\u003c\/p\u003e \u003cp\u003eInputs for the Relief-from-Royalty Method.\u003c\/p\u003e \u003cp\u003eRemaining Life of the Patent Protection.\u003c\/p\u003e \u003cp\u003eForecast Revenue.\u003c\/p\u003e \u003cp\u003eRoyalty Rate.\u003c\/p\u003e \u003cp\u003eTax Rate.\u003c\/p\u003e \u003cp\u003eDiscount Rate.\u003c\/p\u003e \u003cp\u003ePresent Value Calculation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Court-Awarded Royalty Rates.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTop Ten.\u003c\/p\u003e \u003cp\u003eFrequency of Rates Awarded.\u003c\/p\u003e \u003cp\u003eIndustry Categorizations.\u003c\/p\u003e \u003cp\u003eConsiderations Cited by the Courts in Determining a Reasonable Royalty.\u003c\/p\u003e \u003cp\u003eExisting Licenses.\u003c\/p\u003e \u003cp\u003eImportance of Expert Testimony.\u003c\/p\u003e \u003cp\u003eUse of Projections.\u003c\/p\u003e \u003cp\u003eEntire Market Value Rule.\u003c\/p\u003e \u003cp\u003eFederal Circuit Decisions on Royalty Rates.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Litigation Rates Are Higher.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eComparison of Litigated and Non-Litigated Licenses.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Royalty Rate Services.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoyaltySource.\u003c\/p\u003e \u003cp\u003eRoyaltyStat.\u003c\/p\u003e \u003cp\u003eIntellectual Property Research Associates (IPRA).\u003c\/p\u003e \u003cp\u003eSecurities and Exchange Commission EDGAR Archives.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Monitoring License Agreements and Financial Compliance.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eBreaking Through Old Perceptions.\u003c\/p\u003e \u003cp\u003eWhat Is a Royalty Audit?\u003c\/p\u003e \u003cp\u003eRed Flags.\u003c\/p\u003e \u003cp\u003eAuditor Selection.\u003c\/p\u003e \u003cp\u003eHow Is the Royalty Audit Done?\u003c\/p\u003e \u003cp\u003eDesk Audits.\u003c\/p\u003e \u003cp\u003eDrafting a License Agreement to Lower the Likelihood of Mistakes.\u003c\/p\u003e \u003cp\u003eCommon Errors.\u003c\/p\u003e \u003cp\u003eCommunications Between Licensor and Licensee.\u003c\/p\u003e \u003cp\u003eConclusion: Benefits of a Sound Monitoring Program.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNotes.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e  \u003cb\u003eRussell L. Parr, CFA, ASA\u003c\/b\u003e is president of IPRA, Inc. (Intellectual Property Research Associates). He is a consultant, author, publisher, and lecturer focused on the valuation, pricing, and strategic management of intellectual property. For over twenty-five years, he has advised his clients about the value and pricing of patents, trademarks, copyrights, and trade secrets. His books are published in Japanese, Korean, Italian, Chinese, and Russian. Mr. Parr’s opinions are used to accomplish licensing transactions, mergers and acquisitions, transfer pricing, infringement damages litigation support, and joint venture equity splits. His clients include multinational corporations, universities, and private inventors.\u003cbr\u003e Past assignments have included the valuation of the Dr. Seuss copyrights and the patent portfolio of AT\u0026amp;T. Mr. Parr has also conducted valuations and royalty rate studies, for technology and trademarks related to pharmaceuticals, semiconductor processes and products, agricultural formulations, automotive, biotechnology, photography, chemical formulations, communications, computer software and hardware, drug delivery systems, flowers, incinerator feed systems, lasers, medical instruments, and motivational book copyrights.\u003cbr\u003e In addition to consulting, Mr. Parr publishes three royalty rate resource books sold all over the world. These books are \u003ci\u003eRoyalty Rates for Pharmaceuticals and Biotechnology, Sixth Edition; Royalty Rates for Trademarks and Copyrights, Third Edition;\u003c\/i\u003e and \u003ci\u003eRoyalty Rates forTechnology, Third Edition.\u003c\/i\u003e These books are dedicated to reporting detailed information about the financial aspects of intellectual property transactions, including licensing and joint ventures.\u003cbr\u003e Mr. Parr is a graduate of Rutgers University, having received a Bachelor’s in Electrical Engineering and a Masters in Business Administration. He has also been awarded the professional designations of Chartered Financial Analyst, from the CFA Institute, and Accredited Senior Appraiser, from the American Society of Appraisers. He is a member of the Licensing Executives Society and is on the advisory board of three professional publications, \u003ci\u003eLicensing Economics Review, IP Litigator,\u003c\/i\u003e and \u003ci\u003eThe Licensing Journal.\u003c\/i\u003e As an author and co-author, Mr. Parr has created seven books published by John Wiley and Sons, about the valuation, management, and pricing of intellectual property, including \u003ci\u003eIntellectual Property:Valuation, Exploitation and Infringement Damages.\u003c\/i\u003e In addition he has written twenty-six articles for professional publications such as \u003ci\u003eLes Nouvelles\u003c\/i\u003e and \u003ci\u003eThe Journal of Proprietary Rights.\u003c\/i\u003e He has made forty-three seminar presentations for organizations including the Licensing Executives Society, the American Intellectual Property Law Association and the World Intellectual Property Organization. He has testified at deposition or trial fifty-five times regarding intellectual property infringement. More information about Mr. Parr, his firm, and its publications can be found at www.ipresearch.com.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989974401253,"sku":"NP9780470069288","price":247.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470069288.jpg?v=1761786088","url":"https:\/\/k12savings.com\/es\/products\/royalty-rates-for-licensing-intellectual-property-isbn-9780470069288","provider":"K12savings","version":"1.0","type":"link"}