{"product_id":"retail-business-kit-for-dummies-isbn-9780470293300","title":"Retail Business Kit For Dummies","description":"Whether you’re a novice or a seasoned retail entrepreneur, \u003ci\u003eRetail Business Kit For Dummies\u003c\/i\u003e shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.  \u003cp\u003eIn this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLaunch a successful independent retail business\u003c\/li\u003e \u003cli\u003eCreate a Web site that shines\u003c\/li\u003e \u003cli\u003eConnect with customers and increase sales\u003c\/li\u003e \u003cli\u003eHandle legal and accounting issues\u003c\/li\u003e \u003cli\u003eDesign stores that really work\u003c\/li\u003e \u003cli\u003ePractice the 10 keys to retail selling\u003c\/li\u003e \u003cli\u003eUse management practices proven in the trenches\u003c\/li\u003e \u003cli\u003eMake visual merchandising work for you\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMake your new venture succeed beyond your wildest dreams with a little help from \u003ci\u003eRetail Business Kit For Dummies\u003c\/i\u003e!\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e CD-ROM\/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Testing the Retail Waters 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Retailing: How It Really Works and How It Can Work for You 7\u003c\/p\u003e \u003cp\u003eChapter 2: Defining Your Vision: It Starts with a Dream 17\u003c\/p\u003e \u003cp\u003eChapter 3: Branding: Making Your Business Memorable 27\u003c\/p\u003e \u003cp\u003eChapter 4: Getting to Know Your Customers Before You Even Have Any 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Settin’ Up Shop 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Location, Location, Location: Finding the Right Place to Do Business 51\u003c\/p\u003e \u003cp\u003eChapter 6: Designing Stores That Work 71\u003c\/p\u003e \u003cp\u003eChapter 7: Choosing Your Merchandise: What to Buy and Where to Find It 85\u003c\/p\u003e \u003cp\u003eChapter 8: Getting the Goods: Controlling Your Buying 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Detailing the Retailing 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: Creating the Business Plan and Structure 121\u003c\/p\u003e \u003cp\u003eChapter 10: The Fine Print: Crossing the T’s and Dotting the I’s 141\u003c\/p\u003e \u003cp\u003eChapter 11: Creating Your Internal Systems: The Day-to-Day Stuff 163\u003c\/p\u003e \u003cp\u003eChapter 12: Finding, Hiring, and Keeping a Great Staff 183\u003c\/p\u003e \u003cp\u003eChapter 13: Money Matters: Accounting for Money Coming In and Going Out 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Spreading the Word Without Going Broke! 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Generating Word-of-Mouth Advertising 219\u003c\/p\u003e \u003cp\u003eChapter 15: Advertising Vehicles: What to Include in Your Arsenal 231\u003c\/p\u003e \u003cp\u003eChapter 16: Signage: The Underutilized Killer Resource 251\u003c\/p\u003e \u003cp\u003eChapter 17: Setting Up Successful Sales and Promotions 273\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Selling Made Simple 295\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Selling the Soft, Suggestive Way 297\u003c\/p\u003e \u003cp\u003eChapter 19: Visual Merchandising for the Artistically Deprived and Financially Handicapped 309\u003c\/p\u003e \u003cp\u003eChapter 20: Selling Online: It’s an E-World 319\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 339\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 21: Ten Keys to Retailing Success 341\u003c\/p\u003e \u003cp\u003eChapter 22: Ten Secrets of Extraordinary Customer Service 347\u003c\/p\u003e \u003cp\u003eChapter 23: Ten Proven Management Practices 351\u003c\/p\u003e \u003cp\u003eAppendix: About the CD 357\u003c\/p\u003e \u003cp\u003eIndex 369\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eRick Segel, CSP\u003c\/b\u003e is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.    \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eLearn to:\u003c\/b\u003e\u003c\/i\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLaunch a successful independent retail business\u003c\/li\u003e \u003cli\u003eMake your Web site shine\u003c\/li\u003e \u003cli\u003eConnect with customers and increase sales\u003c\/li\u003e \u003cli\u003eSimplify operations with forms and templates on CD\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eGet your business off the ground with a killer brand and get the sales you want!\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eIt's a great time to be an independent retailer! Whether you're a novice or seasoned professional, this practical how-to guide shows you how to start and run your business in today's marketplace — from your original dream and the day-to-day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eGet lessons from real-life experience —\u003c\/b\u003e the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successful\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMaster all the basics of launching and growing a retail business —\u003c\/b\u003e from writing a business plan and finding a great location to hiring and keeping great staff \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMeet and exceed the expectations of today's consumer —\u003c\/b\u003e discover how to create positive shopping experiences, provide top-notch customer service, and earn customer loyalty \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpread the word without going broke —\u003c\/b\u003e find out how to differentiate your business, generate word-of-mouth advertising, and plan effective sales and promotions \u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eBonus CD Includes\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eForms, templates, and samples to simplify your business, from managing employees and inventory to tracking financial performance, creating sales and marketing tools, and adding signage to your store  \u003c\/p\u003e\u003cp\u003eSee the CD appendix for details and complete system requirements.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe 10 keys to retailing success\u003c\/li\u003e \u003cli\u003eHow to design stores that \u003ci\u003ework\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eWhere and how to buy merchandise\u003c\/li\u003e \u003cli\u003eThe best ways to make your business memorable\u003c\/li\u003e \u003cli\u003eExpert tips for building your Web site and selling online\u003c\/li\u003e \u003cli\u003eAdvice for handling legal and accounting issues\u003c\/li\u003e \u003cli\u003eIn-the-trenches, proven management practices\u003c\/li\u003e \u003cli\u003eA crash course in the art of selling\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989956346085,"sku":"NP9780470293300","price":36.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470293300.jpg?v=1761786021","url":"https:\/\/k12savings.com\/es\/products\/retail-business-kit-for-dummies-isbn-9780470293300","provider":"K12savings","version":"1.0","type":"link"}