{"product_id":"reshaping-retail-isbn-9781118656662","title":"Reshaping Retail","description":"The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before.  \u003cp\u003eGiven all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eReshaping Retail\u003c\/i\u003e sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution – radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet.\u003c\/p\u003e \u003cp\u003eUltimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone.\u003c\/p\u003e \u003cp\u003eWith a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, \u003ci\u003eReshaping Retail\u003c\/i\u003e will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world.\u003c\/p\u003e \u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 A Brief History of Retailing 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe mercantile era 11\u003c\/p\u003e \u003cp\u003eThe modern era 13\u003c\/p\u003e \u003cp\u003eThe digital era 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Technology: The Crucial Retail Enabler 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow retailers add value 30\u003c\/p\u003e \u003cp\u003eConnecting the chain 33\u003c\/p\u003e \u003cp\u003eKnowing what you know 39\u003c\/p\u003e \u003cp\u003eA succession of evolutions 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Game-Changing Technologies 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRevolution 50\u003c\/p\u003e \u003cp\u003eThe next era of technology change 57\u003c\/p\u003e \u003cp\u003eWhat it means for consumers 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Consumer Empowerment 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe consumer decision journey 94\u003c\/p\u003e \u003cp\u003eCustomer empowerment tools 95\u003c\/p\u003e \u003cp\u003eRetailers’ response to consumers’ changing behavior 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Toward a New Retailing Paradigm 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe changing role of the physical store 116\u003c\/p\u003e \u003cp\u003eNew contenders 128\u003c\/p\u003e \u003cp\u003eThe power of information productivity 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Future of Retail 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStand-alone archetypes 146\u003c\/p\u003e \u003cp\u003eBuilding on the stand-alone models 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 A Call to Action 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeapfrogging 169\u003c\/p\u003e \u003cp\u003eThe way forward 170\u003c\/p\u003e \u003cp\u003eMaking it happen 181\u003c\/p\u003e \u003cp\u003eAcknowledgments 191\u003c\/p\u003e \u003cp\u003eAbout the Authors 193\u003c\/p\u003e \u003cp\u003eIndex 195\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eStefan Niemeier\u003c\/b\u003e is a Director of McKinsey \u0026amp; Company and leads its European \"Technology in Retail\" group. He has advised retailers around the globe and across many retail sub-sectors. Stefan holds a PhD in Economics and a Master in Business Administration. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAndrea Zocchi\u003c\/b\u003e is a Director of McKinsey \u0026amp; Company where he leads the Consumer Practice in Southern Europe. Andrea is also an adjunct professor at IMT - Institute for Advanced Studies - in Lucca (Italy), where he holds a course on advanced problem-solving techniques for PhD students. Andrea holds a degree in Mechanical Engineering and prior to joining McKinsey, he worked for Hewlett Packard Italy. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarco Catena\u003c\/b\u003e is an Associate Principal of McKinsey \u0026amp; Company. He works with retail and mobile telecommunications players on commercial and performance transformation topics. Marco holds a PhD in Industrial Management and a Degree in Management Engineering.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eReshaping Retail analyzes the origins and effects of the digital revolution in retail and offers clear solutions for retail leaders of today\u003c\/b\u003e. Combining frontline despatches from retailers and technologists across the world with the day-to-day client service experiences of the authors, it clearly demonstrates how customer empowerment now threatens all of the means of value creation which have underpinned an entire industry sector. \u003c\/p\u003e\u003cp\u003eTechnology has gone from supporting and enabling the retail business system to subverting it. This comprehensive review outlines the possible retail landscape of the near future and offers urgent, practical advice about the transformation retailers must undertake to survive.   \u003c\/p\u003e\u003cp\u003e“A fascinating book about the new realities of retail. The connected consumer is in control and businesses that put them first with a seamless experience of their brand across channels,countries and screens will continue to win.”—\u003cb\u003ePeter Fitzgerald, Director of Retail, Technology and Media, Google\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Digital technologies and empowered consumers are truly reshaping retail. This book is an insightful and practical guide to the revolutionary forces at work in the industry today. It will help retailers all around the world navigate past the challenges and capture the opportunities awaiting as retail becomes a digital business.”—\u003cb\u003eAndrew McAfee, MIT Sloan School of Management\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“This book is a highly interesting read for every retail executive who wants to understand the implications of the new consumer-driven world.”—\u003cb\u003eChristoph Lütke Schelhowe, Zalando\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Reshaping Retail is not only a thorough and timely research project, but also a fascinating vehicle for presenting scenarios and insights regarding the evolution of retail in the coming years. Moreover it helps to clearly understand how technology and innovation will change competition paradigms, consumers’ behaviour and the rules of the game. These trends will be a big challenge for retailers that, thanks also to the authors’ contribution, can be faced with new and convincing interpretation tools.”—\u003cb\u003eMassimo Bongiovanni, President, Coop Centrale Adriatica\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989948612837,"sku":"NP9781118656662","price":44.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118656662.jpg?v=1761786002","url":"https:\/\/k12savings.com\/es\/products\/reshaping-retail-isbn-9781118656662","provider":"K12savings","version":"1.0","type":"link"}