{"product_id":"reinventing-virtual-events-isbn-9781394159253","title":"Reinventing Virtual Events","description":"\u003cp\u003e\u003cb\u003eMake your next webinar something to write home about\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eReinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance\u003c\/i\u003e, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation.\u003c\/p\u003e \u003cp\u003eThe authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTransform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience\u003c\/li\u003e \u003cli\u003eUse the authors’ signature G.A.M.E.S. framework to drive high-quality leads\u003c\/li\u003e \u003cli\u003eBuild buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cp\u003eA can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—\u003ci\u003eReinventing Virtual Events\u003c\/i\u003e is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.\u003c\/p\u003e \u003cp\u003eIntroduction: It’s time to reinvent virtual events by making them customer-centric\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1: Inception: Design, Build \u0026amp; Execute\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: How to measure event effectiveness: pipeline generated vs. MQLs\u003c\/p\u003e \u003cp\u003eChapter 2: Finding Event-market Fit (EMF)\u003c\/p\u003e \u003cp\u003eChapter 3: Targeting: Experimentation, Iteration, and Gamification\u003c\/p\u003e \u003cp\u003eChapter 4: Shattering the paradigm of static\u003c\/p\u003e \u003cp\u003eChapter 5: GTM Cross-Training Drills - Crowd Favorites\u003c\/p\u003e \u003cp\u003eChapter 6: Creating hybrid models that pull in audiences\u003c\/p\u003e \u003cp\u003eChapter 7: Why dynamic environments foster learning and retention\u003c\/p\u003e \u003cp\u003eChapter 8: Choosing \u0026amp; Preparing Your Speakers\u003c\/p\u003e \u003cp\u003eChapter 9: G.A.M.E.S.  A powerful formula for nailing a customer-centric event (CCE)\u003c\/p\u003e \u003cp\u003eChapter 10: How to pull off a stellar virtual event\u003c\/p\u003e \u003cp\u003eChapter 11: Innovating around the curve\u003c\/p\u003e \u003cp\u003eChapter 12: Becoming a Media Trained Emcee\u003c\/p\u003e \u003cp\u003eChapter 13: Cultivating a Disruptive Mindset - be patient; this could take a while\u003c\/p\u003e \u003cp\u003eChapter 14: Low Budget to High Production\u003c\/p\u003e \u003cp\u003eChapter 15: Tech Stack for Modern Virtual Events\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2: Promotion, Amplification \u0026amp; Monetization\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: The Art of Branding Events\u003c\/p\u003e \u003cp\u003eChapter 17: Build the buzz vortex, become your industry focal point\u003c\/p\u003e \u003cp\u003eChapter 18: Dark Social Community Building: Hub and spoke formula for PR\u003c\/p\u003e \u003cp\u003eChapter 19: WRKSHP Framework: Define the big problem that you solve\u003c\/p\u003e \u003cp\u003eChapter 20: Marketing in a Sales Way \/ Selling in a Marketing Way\u003c\/p\u003e \u003cp\u003eChapter 21: Booking post-event meetings with strategic unconventionality\u003c\/p\u003e \u003cp\u003eChapter 22: Customer-centric Outbound (Oops, sales time!)\u003c\/p\u003e \u003cp\u003eChapter 23: Methods for Sophisticated Outreach\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3: Customer-Led Everything\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 24: Customer-Led Acquisition \/ Activation\u003c\/p\u003e \u003cp\u003eChapter 25: Customer-Led Engagement\u003c\/p\u003e \u003cp\u003eChapter 26: Customer-Led Retention \/ Expansion\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4: Lessons from 100 GTM Events x 100 GTM Leaders\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 27: RevOps Consolidation - Outreach\u003c\/p\u003e \u003cp\u003eChapter 28: PLG Game - Formative Ventures\u003c\/p\u003e \u003cp\u003eChapter 29: Tech Stack Optimization Game - Sonar\u003c\/p\u003e \u003cp\u003eChapter 30: Questioning Frameworks Game - Costanoa Ventures\u003c\/p\u003e \u003cp\u003eChapter 31: M\u0026amp;A GTM Game - CoachCRM\u003c\/p\u003e \u003cp\u003eChapter 32: GTM Playbook Scenario – RedPoint Ventures\u003c\/p\u003e \u003cp\u003eChapter 33: GTM Pillars Challenge –  Edison Partners\u003c\/p\u003e \u003cp\u003eChapter 34: Disruption \u0026amp; Product-Market Fit - U+\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 5: Recession-proofing your event vision\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 35: The future of events in a socially distant world\u003c\/p\u003e \u003cp\u003eChapter 36: Making virtual event promotions soar in a down economy\u003c\/p\u003e \u003cp\u003eChapter 37: Bulletproof lead generation year-round\u003c\/p\u003e \u003cp\u003eChapter 38: Ecosystem-driven Events\u003c\/p\u003e \u003cp\u003eChapter 39: Pivoting your GTM in recession with Events\u003c\/p\u003e \u003cp\u003eChapter 40: Reinventing your reinventions\u003c\/p\u003e \u003cp\u003eChapter 41: What’s the future of Events?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix I: WRKSHP Examples\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFLYYT-X\u003c\/p\u003e \u003cp\u003eSalesborgs\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix II: GTM Templates\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChecklist to hold a Customer-Centric Event\u003c\/p\u003e \u003cp\u003eSPEARS: Hyper-short Emails\u003c\/p\u003e \u003cp\u003eEvent Follow-up Sequence\u003c\/p\u003e \u003cp\u003eCold Call Follow-up Framework\u003c\/p\u003e \u003cp\u003eVenn Diagram Templates\u003c\/p\u003e \u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJUSTIN MICHAEL\u003c\/b\u003e is a Co-Founder of HYPCCCYCL, the leading GTM community in business-to-business selling and a globally established thought leader on sales excellence. He has over 20 years’ experience in sales leadership. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJULIA NIMCHINSKI\u003c\/b\u003e is an entrepreneur, former CMO, and Editor\/Founder of GTM Mag. She’s the CEO and Co-Founder of HYPCCCYCL.com. Julia invented the world’s first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. She applied her decade of marketing and entrepreneurship experience to found GTM Mag, a mission-driven GTM publication that elevates innovation in go-to-market strategy for the C-Suite. Julia has built several successful event series and startups and writes prolifically about disruptive GTM trends.   \u003c\/p\u003e\u003cp\u003eToo often, hybrid and virtual events fail to engage and educate audiences in any meaningful way. Even the best-intentioned webinars frequently fall prey to the dreaded “Zoom silence,” with attendees zoning out and doing the bare minimum expected of them. But what if you could consistently put on virtual events that not only engaged, but excited, your audience? What if you could hold training and education sessions that your audience actually looked forward to? \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eReinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance\u003c\/i\u003e, a team of celebrated sales and marketing leaders deliver a comprehensive blueprint to some of the most innovative and effective hybrid event structures ever seen. \u003c\/p\u003e\u003cp\u003eIn the book, you’ll explore the secrets, strategies, and tactics used by GTM Games to create one-of-a-kind, engaging virtual events. You’ll find checklists, email sequence templates, cold-call frameworks, and other tools you can implement immediately to help transform interest in, and engagement with, your next event. \u003c\/p\u003e\u003cp\u003eThe techniques discussed in \u003ci\u003eReinventing Virtual Events\u003c\/i\u003e have proven themselves time and again in the authors’ collaborations with unicorn companies like Outreach, ZoomInfo, Gong, Drift, and 6sense, as well as bestselling authors, including Oren Klaff, Latané Conant, Aaron Ross, Shari Levitin, Anthony Iannarino, and Mike Bosworth. \u003c\/p\u003e\u003cp\u003eAn essential guide for anyone who relies on virtual and hybrid events to inform or educate clients, customers, employees, partners, or anyone else,\u003ci\u003e Reinventing Virtual Events\u003c\/i\u003e is a practical and hands-on innovation manual guaranteed to turn your next ho-hum webinar into something truly revolutionary.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for REINVENTING VIRTUAL EVENTS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin and Julia blew my mind and I know they’ll blow yours.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e— Oren Klaff,\u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author of \u003ci\u003ePitch Anything\u003c\/i\u003e and \u003ci\u003eFlip The Script\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e“GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e— Sangram Vajre,\u003c\/b\u003e CEO, GTM Partners  \u003c\/p\u003e\u003cp\u003e“These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e— Mary Shea,\u003c\/b\u003e VP, Global Innovation Evangelist, Outreach  \u003c\/p\u003e\u003cp\u003e“The world changed in 2020, and so did ‘events.’ For years the tech community lived off and thrived on the connections made, content shared, and the learning that happened at live events. In an instant, it felt like it was gone. However, the hunger for connection, learning, and camaraderie didn’t go away. But given the risks associated with potentially hosting a spreader event, people had to find a different path for growth. The concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e— Doug Landis,\u003c\/b\u003e Growth Partner, Emergence Capital\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989933474021,"sku":"NP9781394159253","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394159253.jpg?v=1761785960","url":"https:\/\/k12savings.com\/es\/products\/reinventing-virtual-events-isbn-9781394159253","provider":"K12savings","version":"1.0","type":"link"}