Real Estate Prospecting

The ultimate guide to real estate prospecting for both rookies and veterans

In Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media, founder, consultant, and real estate team leader Tristan Ahumada delivers a comprehensive discussion of the resources and strategies available to rookie and experienced agents who wish to succeed at the highest levels of the industry. In the book, you’ll explore techniques used by leading agents to become the best brokers, agents, and team leaders they can be. From developing a championship mindset to setting up an unbeatable sales system, the author also explains how to:

• Create and take advantage of a powerful real estate lead database
• Use live, virtual, and hybrid connections to round out your strategy
• Network with precision and efficiency to make the most of your time and energy

An essential and exciting new resource from one of the masters of the real estate industry, Real Estate Prospecting is a hands-on demonstration of the tactics, strategies, and tools you need to master to become the best agent, sales leader, or broker in your region.

Acknowledgments ix

Part I The Fundamentals 1

1 Attract More Business 3

2 Environment and Finding Your Strength 7

3 Your Routine Matters 13

Part II Show Me the Money 27

4 The Bowtie 29

5 The HOP Method 33

6 Online Lead Generation 41

7 Social Media 59

8 Your Database 75

9 Farming 83

10 Client Events 107

11 Open Houses 119

12 Door Knocking 129

13 Cold-Calling 141

14 Networking 165

Part III Conclusion 173

15 Your Priorities 175

16 The Process 181

17 Building Your Virtual Staff 189

18 Building a Real Estate Team 199

19 The Future of Real Estate 219

Index 225

TRISTAN AHUMADA is the CEO of Lab Coat Agents and A Brilliant Tribe, as well as the Chief Marketing Officer at Success magazine. He is a successful real estate team leader, a consultant to several Fortune 500 businesses, and a member of numerous corporate boards.

Most books about how to achieve success in real estate focus on a particular stage in an agent or broker’s career. Very few, however, discuss the entire span of an agent’s career—from a rookie agent looking for new business, to an agent re-entering the real estate market after a hiatus, to an agent trying to establish a team or a brokerage.

In Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media, sales and real estate team leader Tristan Ahumada delivers an insightful treatment of the strategies, tools, and resources available to new and experienced agents who want to succeed at the highest levels of the industry. The author explains the techniques used by leading agents to develop into the best brokers, agents, and team leaders they can be. Discover the exact steps you need to take to grow your business to heights you’ve only dreamed of.

In the book, you’ll explore ways to create and take advantage of a powerful real estate lead database and how to use live, virtual, and hybrid connections to complete your sales strategies. You’ll also learn how to network with precision and efficiency to make the most of your limited time and energy.

An indispensable and engaging new resource from one of the undisputed masters of the real estate industry, Real Estate Prospecting is a practical walkthrough of the tactics, strategies, and tools you need to master to become the most successful agent, sales leader, or broker in your region.

UNLOCK THE NEXT STAGE OF YOUR REAL ESTATE CAREER

Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media is a practical, step-by-step roadmap to achieving extraordinary success as a real estate agent, team leader, or broker. You’ll learn to employ the same strategies, tools, and tactics used by the industry’s leading lights to advance your career, expand your lead database, and grow your bottom line.

From the technology that forms the foundation of a successful lead pipeline to proven techniques designed to improve your conversion rate, Real Estate Prospecting delivers effective and actionable tools you can implement immediately to accelerate your career. You’ll discover the well-kept secrets of real estate superstars, including in-person and hybrid client events, efficient networking, the farming technique, and a lucrative lead database.

Perfect for both rookie and experienced agents, team leaders, and brokers, Real Estate Prospecting is the hands-on strategy guide that real estate professionals everywhere have been waiting for. It’s an indispensable resource for anyone hoping to reach the next stage of their real estate career.