{"product_id":"raising-the-curtain-isbn-9781394203536","title":"Raising the Curtain","description":"\u003cp\u003e\u003cb\u003eLearn how emerging technologies benefit artists and performing arts organizations \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRaising the Curtain: Technology Success Stories from Performing Arts Leaders and Artists\u003c\/i\u003e focuses on empowering artists and performing arts organizations in theater, dance, and music to grow audiences and to increase impact through smart and strategic uses of technology. This book will help you effectively increase your artistic and administrative reach in order to expand your outreach to diverse audiences, without breaking the bank. In fact, you’ll be more efficient by choosing multi-function technologies that work for you. You’ll also see how advanced software can extend your donor reach—and ensure that you’re contacting donors at the right time. You can also maximize your organization’s brand by incorporating social media, AI tools, media streaming platforms, and more.\u003c\/p\u003e \u003cp\u003eInside, you’ll learn about the most useful tech tools out there, including a wide breadth of technology, from Tessitura to A.I., from the success stories of artists such as Emmet Cohen and Jane Monheit, and organizations such as Attack Theatre and The Kennedy Center. Even more importantly, you’ll gain the confidence you need to incorporate technology into all areas of your organization in order to define your path to greater success.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover software platforms, online tools, and other interactive technologies useful to designers, artists, and arts organizations\u003c\/li\u003e \u003cli\u003eSave money, expand your reach, and future-proof your performing arts organization or career\u003c\/li\u003e \u003cli\u003eLead conversations about technologies and digital opportunities with staff, board members, or donors\u003c\/li\u003e \u003cli\u003eGet an overview of technology that addresses the unique opportunities and challenges facing the performing arts industry\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book is a great resource for performing arts administrators and artists to learn new ideas about technology solutions. Administrators, leaders, and performers alike will appreciate the opportunity to bring art to audiences using today’s latest innovations.\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Getting on the Same Page: Efficient Internal Communication + Project Management 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTimes Change, but How Do We? 2\u003c\/p\u003e \u003cp\u003eHow Knowledge Systems Create Success 4\u003c\/p\u003e \u003cp\u003eInternal Communications: From Memos to Email and Slack 8\u003c\/p\u003e \u003cp\u003eManaging the Workflow: Project Management Software 13\u003c\/p\u003e \u003cp\u003eAsana 15\u003c\/p\u003e \u003cp\u003eAirtable 15\u003c\/p\u003e \u003cp\u003eArtsVision 17\u003c\/p\u003e \u003cp\u003eTraining 20\u003c\/p\u003e \u003cp\u003eThe Selection Process 21\u003c\/p\u003e \u003cp\u003eSummary 22\u003c\/p\u003e \u003cp\u003eTakeaways 23\u003c\/p\u003e \u003cp\u003eTechnology Solutions 23\u003c\/p\u003e \u003cp\u003eKnowledge Management 23\u003c\/p\u003e \u003cp\u003eInternal Communications 24\u003c\/p\u003e \u003cp\u003eProject Management 24\u003c\/p\u003e \u003cp\u003eNotes 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Keeping Track of Everyone 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStructuring the System 30\u003c\/p\u003e \u003cp\u003eGathering + Cleaning 33\u003c\/p\u003e \u003cp\u003eUsing Data Analytics for Strategy + Planning 36\u003c\/p\u003e \u003cp\u003eData- Forward Company Culture 40\u003c\/p\u003e \u003cp\u003eUser Training + Onboarding 40\u003c\/p\u003e \u003cp\u003ePrivacy, Security + Legal Compliance 43\u003c\/p\u003e \u003cp\u003eArtificial Intelligence: Automation, Machine Learning, + Chatbots 46\u003c\/p\u003e \u003cp\u003eSelecting + Designing a CRM with a Robust CDP 48\u003c\/p\u003e \u003cp\u003eTakeaways 49\u003c\/p\u003e \u003cp\u003eTechnology Solutions 56\u003c\/p\u003e \u003cp\u003eStructuring the System 56\u003c\/p\u003e \u003cp\u003eGathering + Cleaning 57\u003c\/p\u003e \u003cp\u003eUser Training + Onboarding 57\u003c\/p\u003e \u003cp\u003ePrivacy, Security, + Legal Compliance 58\u003c\/p\u003e \u003cp\u003eNotes 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Growing Audiences + Donors: Tools + Tactics 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing + Communications 60\u003c\/p\u003e \u003cp\u003eThe Customer Journey + User Experience Design 62\u003c\/p\u003e \u003cp\u003ePeople’s Light 65\u003c\/p\u003e \u003cp\u003eData and Automation 67\u003c\/p\u003e \u003cp\u003eTheatreSquared 67\u003c\/p\u003e \u003cp\u003eTeam, Tools, + Tactics 68\u003c\/p\u003e \u003cp\u003eWebsite 69\u003c\/p\u003e \u003cp\u003ePeople’s Light 69\u003c\/p\u003e \u003cp\u003eVideo 70\u003c\/p\u003e \u003cp\u003eBlack Ensemble Theater 71\u003c\/p\u003e \u003cp\u003eSocial Media 71\u003c\/p\u003e \u003cp\u003eEmmet Cohen 72\u003c\/p\u003e \u003cp\u003ePeople’s Light 72\u003c\/p\u003e \u003cp\u003ePARA.MAR Dance 74\u003c\/p\u003e \u003cp\u003eEmail 74\u003c\/p\u003e \u003cp\u003eBlack Ensemble Theater 74\u003c\/p\u003e \u003cp\u003ePeople’s Light 74\u003c\/p\u003e \u003cp\u003eEmmet Cohen 75\u003c\/p\u003e \u003cp\u003eSubscriptions Are Not Dead 75\u003c\/p\u003e \u003cp\u003eSavannah Philharmonic 76\u003c\/p\u003e \u003cp\u003eArtists 81\u003c\/p\u003e \u003cp\u003eArtificial Intelligence— Now + the Future 81\u003c\/p\u003e \u003cp\u003eDonations Adapt: Apps, Taps, Codes, + NFTs 83\u003c\/p\u003e \u003cp\u003eDipJar 84\u003c\/p\u003e \u003cp\u003eQR Codes 86\u003c\/p\u003e \u003cp\u003eNFTs 87\u003c\/p\u003e \u003cp\u003eTakeaways 88\u003c\/p\u003e \u003cp\u003eTechnology Solutions 89\u003c\/p\u003e \u003cp\u003eVideo 89\u003c\/p\u003e \u003cp\u003eProject Management 89\u003c\/p\u003e \u003cp\u003eSpecial Events 90\u003c\/p\u003e \u003cp\u003eArtificial Intelligence 90\u003c\/p\u003e \u003cp\u003eEmail 90\u003c\/p\u003e \u003cp\u003eData Analysis for Marketing 90\u003c\/p\u003e \u003cp\u003eSubscription 91\u003c\/p\u003e \u003cp\u003eCustomer Management Systems 91\u003c\/p\u003e \u003cp\u003eProject Management + Surveys 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Making Magic: Enhancing Artistic Productions 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSet Design 94\u003c\/p\u003e \u003cp\u003eCzerton Lim, Freelance Set Designer for Clue at Indiana Repertory Theatre (IRT) and Syracuse Stage 94\u003c\/p\u003e \u003cp\u003eScott Penner, Freelance Set Designer for The Merry Wives of Windsor at American Players Theatre (APT) 97\u003c\/p\u003e \u003cp\u003eCostume Design 99\u003c\/p\u003e \u003cp\u003eEric Winterling, Costume Creator 99\u003c\/p\u003e \u003cp\u003eScott Penner, Freelance Costume Designer 101\u003c\/p\u003e \u003cp\u003eLighting Design 102\u003c\/p\u003e \u003cp\u003eBrandon Stirling Baker, Lighting Director for Boston Ballet and Freelance Lighting Designer 102\u003c\/p\u003e \u003cp\u003eIndiana Repertory Theatre (IRT) in Indianapolis 104\u003c\/p\u003e \u003cp\u003eVideo Design 105\u003c\/p\u003e \u003cp\u003eBenjamin Pearcy, Chief Technology Officer and Project Director at 59 Productions 106\u003c\/p\u003e \u003cp\u003eJason H. Thompson and Kaitlyn Pietras, PXT Studio 108\u003c\/p\u003e \u003cp\u003eLawrence Shea, Media Architect 112\u003c\/p\u003e \u003cp\u003eSound Design + Music Composition 114\u003c\/p\u003e \u003cp\u003eIndiana Repertory Theatre (IRT), Indianapolis 114\u003c\/p\u003e \u003cp\u003eSartje Pickett, Freelance Composer + Sound Designer 115\u003c\/p\u003e \u003cp\u003eThe Benedum Center for the Performing Arts 116\u003c\/p\u003e \u003cp\u003ePlaywriting, Directing, + Casting 118\u003c\/p\u003e \u003cp\u003eJames Still, Playwright and Director 118\u003c\/p\u003e \u003cp\u003eTakeaways 119\u003c\/p\u003e \u003cp\u003eTechnology Solutions 120\u003c\/p\u003e \u003cp\u003eSet Design 120\u003c\/p\u003e \u003cp\u003eLighting Design 120\u003c\/p\u003e \u003cp\u003eVideo Design 121\u003c\/p\u003e \u003cp\u003eSound Design + Music Composition 122\u003c\/p\u003e \u003cp\u003ePlaywriting, Directing, + Casting 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Defining Who You Are: Branding, Rebranding, + Residencies 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBrand Style Guide 127\u003c\/p\u003e \u003cp\u003eBranding Through Social Media 128\u003c\/p\u003e \u003cp\u003eJane Monheit, Jazz Singer 128\u003c\/p\u003e \u003cp\u003eChun Wai Chan, Ballet Dancer 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Nina Yoshida Nelsen, Opera Singer 132\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStephanie Martinez, Choreographer + Artistic Director 133\u003c\/p\u003e \u003cp\u003eRebranding 134\u003c\/p\u003e \u003cp\u003eBallet RI 135\u003c\/p\u003e \u003cp\u003eDetroit Opera 138\u003c\/p\u003e \u003cp\u003eResidencies 140\u003c\/p\u003e \u003cp\u003eTakeaways 142\u003c\/p\u003e \u003cp\u003eTechnology Solutions 144\u003c\/p\u003e \u003cp\u003eIntroduction 144\u003c\/p\u003e \u003cp\u003eSocial Media 144\u003c\/p\u003e \u003cp\u003eRebranding 145\u003c\/p\u003e \u003cp\u003eExtending the Stage: Digital Content, Education, + Touring 147\u003c\/p\u003e \u003cp\u003eStreaming + Simulcasts 147\u003c\/p\u003e \u003cp\u003eTradition of Capturing Dance at Jacob’s Pillow + Hybrid Festival 148\u003c\/p\u003e \u003cp\u003eNew York Philharmonic Media Wall +Digital Archives 150\u003c\/p\u003e \u003cp\u003eSecond Stage’s Journey with Simulcasts 153\u003c\/p\u003e \u003cp\u003eDigital Business Model at Boston Baroque 154\u003c\/p\u003e \u003cp\u003eDigital Transformation at SFJAZZ 156\u003c\/p\u003e \u003cp\u003eExpanding Content Use at Dallas Symphony Orchestra 160\u003c\/p\u003e \u003cp\u003eEducation, Mentorship, + New Work Development 162\u003c\/p\u003e \u003cp\u003eConverting a Space into a Filming Studio 162\u003c\/p\u003e \u003cp\u003ePNB Dance Film Festival 164\u003c\/p\u003e \u003cp\u003eThe Reiser Atlanta Artists Lab 168\u003c\/p\u003e \u003cp\u003eTouring 171\u003c\/p\u003e \u003cp\u003eAlvin Ailey American Dance Theater 171\u003c\/p\u003e \u003cp\u003eTakeaways 174\u003c\/p\u003e \u003cp\u003eTechnology Solutions 175\u003c\/p\u003e \u003cp\u003eStreaming + Simulcasts 175\u003c\/p\u003e \u003cp\u003eEducation, Mentorship, + New Work Development 176\u003c\/p\u003e \u003cp\u003eTouring 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Arts Are for Everyone: Diversity + Accessibility 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHearing + Vision- Impaired Audiences 181\u003c\/p\u003e \u003cp\u003eMeeting the Needs of Artists with Disabilities 186\u003c\/p\u003e \u003cp\u003ePodcasts + Live Streaming 188\u003c\/p\u003e \u003cp\u003eThe Score 188\u003c\/p\u003e \u003cp\u003eLive from Emmet’s Place 190\u003c\/p\u003e \u003cp\u003eGreen Room Meditations 192\u003c\/p\u003e \u003cp\u003eHuman Resources + Marketing 193\u003c\/p\u003e \u003cp\u003eBias in Written Materials 193\u003c\/p\u003e \u003cp\u003eColor Blindness 194\u003c\/p\u003e \u003cp\u003eDiversity of People in Images 194\u003c\/p\u003e \u003cp\u003eTraining 194\u003c\/p\u003e \u003cp\u003eSystemic Racism 196\u003c\/p\u003e \u003cp\u003eAdditional Resources 198\u003c\/p\u003e \u003cp\u003eSummary 200\u003c\/p\u003e \u003cp\u003eTakeaways 200\u003c\/p\u003e \u003cp\u003eTechnology Solutions 200\u003c\/p\u003e \u003cp\u003eMeeting the Needs of Artists with Disabilities 201\u003c\/p\u003e \u003cp\u003ePodcasts + Live Streaming 201\u003c\/p\u003e \u003cp\u003eBias in Written Materials 202\u003c\/p\u003e \u003cp\u003eColor Blindness 202\u003c\/p\u003e \u003cp\u003eAppendix Interviewees 203\u003c\/p\u003e \u003cp\u003eAcknowledgments 231\u003c\/p\u003e \u003cp\u003eAbout the Authors 233\u003c\/p\u003e \u003cp\u003eIndex 235\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBRETT ASHLEY CRAWFORD, PhD\u003c\/b\u003e is an associate teaching professor of Arts Management at Carnegie Mellon University. She leads the Arts Management and Technology Laboratory (AMT Lab), researching exciting emerging technology in the performing arts. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePAUL HANSEN \u003c\/b\u003eis a performing arts marketing consultant and writer.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover emerging technologies with the potential to transform your performing arts organization\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Whether you are the accidental techie or experienced technologist at an arts organization, ‘\u003ci\u003eRaising the Curtain\u003c\/i\u003e’ will provide you with a wealth of insights about becoming a ‘\u003ci\u003etech-first\u003c\/i\u003e’ arts organization - the key to surviving and thriving as an arts organization post-pandemic.”\u003cbr\u003e\u003cb\u003e— Beth Kanter,\u003c\/b\u003e Author \u0026amp; Nonprofit Technology Leader recognized by Fast Company \u0026amp; NTEN Lifetime Achievement Award. \u003c\/p\u003e\u003cp\u003e“Technology isn’t something a lean organization can’t embrace; rather, Crawford and Hansen demonstrate it’s a smart technology setup that allows organizations to be lean. Simply written, easy to understand, and covering tech’s integration in each facet of a performing arts organization, this book is a necessary guide for every arts administrator.”\u003cbr\u003e\u003cb\u003e— Aubrey Bergauer,\u003c\/b\u003e the “Steve Jobs of Classical Music”, \u003ci\u003eThe Guardian\u003c\/i\u003e, CEO, Changing the Narrative. \u003c\/p\u003e\u003cp\u003e“At a time of unprecedented challenges for performing arts organizations, Crawford and Hansen have written a practical and indispensable handbook on how to face these issues. Rather than seeing technology as a threat, Crawford and Hansen provide the theory and concrete examples showing how arts organizations can benefit from technology best practices. The organizations they cite provide important guideposts for other organizations who want to learn.”\u003cbr\u003e\u003cb\u003e— Michael Mael,\u003c\/b\u003e Co-Founder, Advisory Board for the Arts. Former Executive Director of Washington National Opera\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989911093477,"sku":"NP9781394203536","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394203536.jpg?v=1761785875","url":"https:\/\/k12savings.com\/es\/products\/raising-the-curtain-isbn-9781394203536","provider":"K12savings","version":"1.0","type":"link"}