{"product_id":"raising-the-bar-isbn-9780787986711","title":"Raising the Bar","description":"In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?  \u003cp\u003e\u003ci\u003eRaising the Bar\u003c\/i\u003e tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. \u003ci\u003eRaising the Bar\u003c\/i\u003e chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by \u003ci\u003eInc.\u003c\/i\u003e magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Erickson's life-trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range--as inspiration for his philosophy of business. Throughout the book, Erickson--a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur--convinces us that sustaining one's employees, community, and environment is good business.\u003c\/p\u003e \u003cp\u003eIf you are a manager, executive, business owner, or board member, \u003ci\u003eRaising the Bar\u003c\/i\u003e is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, \u003ci\u003eRaising the Bar\u003c\/i\u003e is for you.\u003c\/p\u003e \u003cp\u003ePrologue xi\u003c\/p\u003e \u003cp\u003e1 Send Them Home 2\u003cbr\u003e(or, Why Walk Away From $60 Million?)\u003c\/p\u003e \u003cp\u003e2 The Epiphany Ride 28\u003cbr\u003e(the Early Years of Clif Bar)\u003c\/p\u003e \u003cp\u003e3 A Drifting Boat 68\u003cbr\u003e(getting Clif Back on Course)\u003c\/p\u003e \u003cp\u003e4 White Road\/red Road 110\u003cbr\u003e(a Philosophy for Life and Business)\u003c\/p\u003e \u003cp\u003e5 Tales From the Road 174\u003cbr\u003e(nine Lessons and a Love Story)\u003c\/p\u003e \u003cp\u003e6 Solo Climbing 216\u003cbr\u003e(maintaining Control for the Long Haul)\u003c\/p\u003e \u003cp\u003e7 Sustaining Our Living Company 244\u003cbr\u003e(five Aspirations Business Model)\u003c\/p\u003e \u003cp\u003e8 Moments of Magic 298\u003cbr\u003e(the Jazz of Business)\u003c\/p\u003e \u003cp\u003eEpilogue 318\u003c\/p\u003e \u003cp\u003eAppendix 333\u003c\/p\u003e \u003cp\u003eResources 335\u003c\/p\u003e \u003cp\u003eAcknowledgments 337\u003c\/p\u003e \u003cp\u003eIndex 345\u003c\/p\u003e \u003cp\u003eAbout the Authors 355\u003c\/p\u003e  \u003cb\u003eGary Erickson\u003c\/b\u003e is the founder and owner of Clif Bar Inc., a company that made the Inc. 500—\u003ci\u003eInc.\u003c\/i\u003e magazine’s list of the fastestgrowing privately held companies four years running. Clif Bar Inc. remains one of the nation’s fastest-growing private companies. He has been featured in \u003ci\u003ePeople\u003c\/i\u003e magazine, \u003ci\u003eInc.\u003c\/i\u003e magazine, \u003ci\u003eHealth, Fortune Small Business,\u003c\/i\u003e the \u003ci\u003eSan Francisco Chronicle, Reader’s Digest,\u003c\/i\u003e and in numerous other publications. Erickson is a frequent speaker in a wide variety of venues and has won numerous awards. He brings his background as a competitive cyclist, jazz musician, world traveler, gourmet cook, mountain climber, wilderness guide, and father to \u003ci\u003eRaising the Bar.\u003c\/i\u003e Gary Erickson lives in northern California with his wife, children, horses, dogs, and bikes.  \u003cp\u003e\u003cb\u003eLois Ann Lorentzen\u003c\/b\u003e is professor of social ethics at the University of San Francisco. She serves on the board of the Leo T. McCarthy Center for Public Service and the Common Good, the Center for Latino Studies in the Americas, and the Religion and Immigration Project. She has seven books to her credit, contributes frequently to magazines and journals, and has won numerous academic awards.\u003cbr\u003e Erickson and Lorentzen first met while working for Sierra Treks, a wilderness organization. Over the course of their twenty-fiveyear friendship they have climbed mountains together, bicycled, skied, winter-camped, and talked about the dreams and values that define Clif Bar Inc. and \u003ci\u003eRaising the Bar.\u003c\/i\u003e\u003c\/p\u003e  \u003cb\u003ePraise for \u003ci\u003eRaising the Bar\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"What makes this book worth reading is that he's as honest about his mistakes as his successes.\"\u003cbr\u003e —\u003ci\u003eNewsweek\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Best Mom \u0026amp; Pop business in America\"\u003cbr\u003e —\u003ci\u003eReader's Digest America's 100 Best\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Gary Erickson realizes that businesses have tremendous power to harm or protect the natural world, our common home. I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility.\"\u003cbr\u003e —Mikhail S. Gorbachev, chairman, Green Cross International\u003c\/p\u003e \u003cp\u003e\"Gary Erickson believes that doing good and doing business should go hand in hand. \u003ci\u003eRaising the Bar\u003c\/i\u003e tells the inspiring story of a scrappy company's battle to stay privately owned and to better its people, the community, and the planet in the process.\"\u003cbr\u003e —Ben Cohen, cofounder, Ben \u0026amp; Jerry's Ice Cream, and president, TrueMajority.org\u003c\/p\u003e \u003cp\u003e\"This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart.\"\u003cbr\u003e —Julia Butterfly Hill, author, \u003ci\u003eThe Legacy of Luna\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Gary Erickson's story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book.\"\u003cbr\u003e —David Batstone, author, \u003ci\u003eSaving the Corporate Soul\u003c\/i\u003e; professor of ethics, University of San Francisco\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eRaising the Bar\u003c\/i\u003e, Gary Erickson's incredible journey raises our expectations of corporate America and most importantly our hope for a better world.\"\u003cbr\u003e —Jeanne Rizzo, R.N., executive director, The Breast Cancer Fund\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989911159013,"sku":"NP9780787986711","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780787986711.jpg?v=1761785877","url":"https:\/\/k12savings.com\/es\/products\/raising-the-bar-isbn-9780787986711","provider":"K12savings","version":"1.0","type":"link"}