{"product_id":"purposely-profitable-isbn-9781118978153","title":"Purposely Profitable","description":"\u003cp\u003eCompeting and winning in today�s competitive marketplace requires a strategy that includes sustainability. Business leaders who embrace it and convey a strong sense of purpose behind their strategy are propelling their organizations into revenue-increasing, cost-reducing outcomes.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePurposely Profitable: Embedding Sustainability into the DNA of Food Processing and other Businesses\u003c\/i\u003e provides a proven, step-by-step methodology for integrating sustainability into the strategic plan to develop a strategy that is sustainable and aligned to a greater purpose. This book notably includes the following:\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eA primer on Sustainability that defines Sustainable Business and presents the Business Case for Sustainability\u003c\/li\u003e \u003cli\u003eWhat is an organizational purpose and why is it so important in today�s competitive marketplace\u003c\/li\u003e \u003cli\u003eStep by step instructions, supported by a case study, for developing each component of the strategic plan (Purpose, Vision, Strategic Pillars, KPI�s, Goals, Programs Action Plans, and Tactical Execution)\u003c\/li\u003e  \u003cli\u003eA suite of tools and resources to support the development and execution of the strategic plan\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eScientists and managers in the global food supply chain, sustainability professionals, researchers, students, regulators, executives and business owners will come to learn and understand a powerful system for developing a strategy that is sustainable in order to maximize organizational performance.\u003c\/p\u003e \u003cp\u003eAbout the Author, x\u003c\/p\u003e \u003cp\u003eSustainability Primer, xi\u003c\/p\u003e \u003cp\u003eUnderstanding sustainability, xi\u003c\/p\u003e \u003cp\u003eThe sustainable organization, xiv\u003c\/p\u003e \u003cp\u003eBusiness case for sustainability, xxii\u003c\/p\u003e \u003cp\u003eIntroduction – Setting the Stage, xxvi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 \u003c\/b\u003e\u003cb\u003eFinding Purpose, 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Why a purpose?, 3\u003c\/p\u003e \u003cp\u003e1.2 Finding purpose and developing a purpose statement, 4\u003c\/p\u003e \u003cp\u003eStep 1: Articulating the purpose, 5\u003c\/p\u003e \u003cp\u003eStep 2: Crafting a purpose statement, 6\u003c\/p\u003e \u003cp\u003eStep 3: Finalizing the purpose statement, 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 \u003c\/b\u003e\u003cb\u003eCreating a Shared Vision of the Future, 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Crafting a meaningful vision statement, 11\u003c\/p\u003e \u003cp\u003eStep 1: Setting the stage, 11\u003c\/p\u003e \u003cp\u003eStep 2: Key word development, 12\u003c\/p\u003e \u003cp\u003eStep 3: Key word grouping, 13\u003c\/p\u003e \u003cp\u003eStep 4: Key word identification, 13\u003c\/p\u003e \u003cp\u003eStep 5: Drafting a vision statement, 13\u003c\/p\u003e \u003cp\u003eStep 6: Finalizing the vision statement, 14\u003c\/p\u003e \u003cp\u003e2.2 Creating a shared vision, 14\u003c\/p\u003e \u003cp\u003e2.2.1 Painting a clear picture of the future state, 15\u003c\/p\u003e \u003cp\u003e2.2.2 Aligning daily activities to the vision, 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 \u003c\/b\u003e\u003cb\u003eGetting Focused – Pillar Development, 18\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 The power of pillars, 19\u003c\/p\u003e \u003cp\u003e3.1.1 Providing clear direction and focus, 19\u003c\/p\u003e \u003cp\u003e3.1.2 Creating a culture of Sustainability, 21\u003c\/p\u003e \u003cp\u003e3.2 Building the pillars, 22\u003c\/p\u003e \u003cp\u003eStep 1: Pillar identification, 22\u003c\/p\u003e \u003cp\u003eStep 2: Integrating Sustainability into the pillars, 25\u003c\/p\u003e \u003cp\u003eStep 3: Pillar key word development, 32\u003c\/p\u003e \u003cp\u003eStep 4: Key word grouping, 35\u003c\/p\u003e \u003cp\u003eStep 5: Developing pillar mission statements, 36\u003c\/p\u003e \u003cp\u003e3.3 Visually illustrating the pillars, 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 \u003c\/b\u003e\u003cb\u003eFinancial Objectives, 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Understanding business objectives, 42\u003c\/p\u003e \u003cp\u003e4.2 Setting business objectives, 44\u003c\/p\u003e \u003cp\u003e4.2.1 Setting a Revenue objective, 45\u003c\/p\u003e \u003cp\u003e4.2.2 Setting a Gross Margin objective, 46\u003c\/p\u003e \u003cp\u003e4.2.3 Setting an Overhead objective, 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 \u003c\/b\u003e\u003cb\u003eMeasuring What Matters – KPI Development, 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Understanding KPIs and metrics, 52\u003c\/p\u003e \u003cp\u003e5.1.1 Leading vs lagging, 53\u003c\/p\u003e \u003cp\u003e5.1.2 Absolute vs normalized measures, 54\u003c\/p\u003e \u003cp\u003e5.2 Pillar KPI development, 55\u003c\/p\u003e \u003cp\u003eStep 1: Identify what needs to be measured, 56\u003c\/p\u003e \u003cp\u003eStep 2: Identifying KPIs vs metrics, 58\u003c\/p\u003e \u003cp\u003eStep 3: Defining the KPI number, 62\u003c\/p\u003e \u003cp\u003eStep 4: Building the baselines, 64\u003c\/p\u003e \u003cp\u003e5.3 Building a dashboard, 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 \u003c\/b\u003e\u003cb\u003eSetting Expectations – KPI Goal Development, 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExternal benchmarking, 73\u003c\/p\u003e \u003cp\u003eInternal benchmarking, 74\u003c\/p\u003e \u003cp\u003eOpportunity based benchmarking, 74\u003c\/p\u003e \u003cp\u003e6.1 Pillar goal development, 75\u003c\/p\u003e \u003cp\u003eStep 1: Choose goal‐setting approach, 75\u003c\/p\u003e \u003cp\u003eStep 2: Setting a commitment level (goal), 79\u003c\/p\u003e \u003cp\u003eStep 3: Setting milestones, 83\u003c\/p\u003e \u003cp\u003eStep 4: Assigning ownership, 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 \u003c\/b\u003e\u003cb\u003eAdding Value – Program Development, 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Program development, 92\u003c\/p\u003e \u003cp\u003eStep 1: Gap analysis, 92\u003c\/p\u003e \u003cp\u003eStep 2: Pareto analysis, 93\u003c\/p\u003e \u003cp\u003eStep 3: Program identification, 94\u003c\/p\u003e \u003cp\u003eStep 4: Program metric development, 96\u003c\/p\u003e \u003cp\u003eStep 5: Program goal development, 97\u003c\/p\u003e \u003cp\u003eStep 6: Action plan development, 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 \u003c\/b\u003e\u003cb\u003eGetting Tactical – Strategy Execution, 102\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Communicating the strategic plan, 103\u003c\/p\u003e \u003cp\u003e8.1.1 Purpose, 104\u003c\/p\u003e \u003cp\u003e8.1.2 Pillars, 106\u003c\/p\u003e \u003cp\u003e8.1.3 KPIs, 107\u003c\/p\u003e \u003cp\u003e8.1.4 Goals (aka Commitments), 107\u003c\/p\u003e \u003cp\u003e8.1.5 Programs, 108\u003c\/p\u003e \u003cp\u003e8.2 Cascading the strategic plan, 108\u003c\/p\u003e \u003cp\u003e8.3 Building accountability, 109\u003c\/p\u003e \u003cp\u003e8.4 Managing strategy execution, 112\u003c\/p\u003e \u003cp\u003e8.4.1 Building the right team, 114\u003c\/p\u003e \u003cp\u003e8.4.2 Being disciplined, 115\u003c\/p\u003e \u003cp\u003e8.4.3 Locking in the gains, 116\u003c\/p\u003e \u003cp\u003e8.5 Leveraging technology, 117\u003c\/p\u003e \u003cp\u003eFinal Thoughts: Making the Leap, 119\u003c\/p\u003e \u003cp\u003eTools and Resources, 126\u003c\/p\u003e \u003cp\u003eReferences, 140\u003c\/p\u003e \u003cp\u003eIndex, 141\u003c\/p\u003e \u003cb\u003eBRETT WILLS\u003c\/b\u003e is President, Green Enterprise Movement Inc.; Director Sustainability, HPS Inc.; and Professor, Seneca College, Toronto, Canada.","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989890875621,"sku":"NP9781118978153","price":74.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118978153.jpg?v=1761785809","url":"https:\/\/k12savings.com\/es\/products\/purposely-profitable-isbn-9781118978153","provider":"K12savings","version":"1.0","type":"link"}