{"product_id":"purple-chips-isbn-9781118294499","title":"Purple Chips","description":"\u003cb\u003eHow to make money investing in high-quality, low-risk stocks\u003c\/b\u003e  \u003cp\u003e Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments. The book also delves into the psychology of investing, arguing that most investors are better suited to winning small gains often and losing occasionally, rather than taking small losses often and winning big from time to time. In seven succinct chapters that feature plenty of helpful examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to win with stocks. For more information, please visit www.PurpleChips.com.\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMy Background 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: The Psychology of Investing 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSingles and Doubles Are Better 7\u003c\/p\u003e \u003cp\u003eTune Out the Noise 10\u003c\/p\u003e \u003cp\u003eEPS Explained 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Purple Chips versus Blue Chips 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding the Purple Chips 18\u003c\/p\u003e \u003cp\u003eMinimum Seven Years of Positive and Growing EPS 18\u003c\/p\u003e \u003cp\u003eSmooth and Predictable Growth in EPS 19\u003c\/p\u003e \u003cp\u003eMinimum Market Capitalization of $1 Billion 23\u003c\/p\u003e \u003cp\u003ePurple Chips versus Common Blue Chips 24\u003c\/p\u003e \u003cp\u003eDilution is a Value Killer 28\u003c\/p\u003e \u003cp\u003eDividends, or Getting Paid While You Wait 31\u003c\/p\u003e \u003cp\u003ePurple Chips Make Money for Investors 31\u003c\/p\u003e \u003cp\u003eKeeping It Simple: The Purple Chips Model versus Ratio Analysis 35\u003c\/p\u003e \u003cp\u003eCon Edison versus Entergy 36\u003c\/p\u003e \u003cp\u003eWendy’s versus McDonald’s 37\u003c\/p\u003e \u003cp\u003eGeneral Mills versus Kraft Foods 39\u003c\/p\u003e \u003cp\u003eGoogle versus Yahoo! 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Understanding and Seeing Valuation 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Normal Curve: An Odds-Based Approach 43\u003c\/p\u003e \u003cp\u003eThe Shifting EPS Line: A Quick Gauge of Value 45\u003c\/p\u003e \u003cp\u003eValuation Reset 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: What Else You Need to Know 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEarnings Trend 55\u003c\/p\u003e \u003cp\u003eValue Traps 59\u003c\/p\u003e \u003cp\u003eValuation Trend 62\u003c\/p\u003e \u003cp\u003eThe P\/E Ratio and Growth 69\u003c\/p\u003e \u003cp\u003eHow to Build a Portfolio of Purple Chips 71\u003c\/p\u003e \u003cp\u003eDiversification 71\u003c\/p\u003e \u003cp\u003ePosition Size 72\u003c\/p\u003e \u003cp\u003eStop Loss Orders 73\u003c\/p\u003e \u003cp\u003eNo More Anchoring 74\u003c\/p\u003e \u003cp\u003eMarket Crashes 76\u003c\/p\u003e \u003cp\u003eDo It Yourself 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: When to Buy and Sell 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 1: Draw the EPS Line 79\u003c\/p\u003e \u003cp\u003eStep 2: Set the Buy and Sell Targets 82\u003c\/p\u003e \u003cp\u003eStep 3: Adjust the Buy and Sell Targets 83\u003c\/p\u003e \u003cp\u003eBuying Checklist 84\u003c\/p\u003e \u003cp\u003eSelling Checklist 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Practice Case Studies 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Abbott Labs 93\u003c\/p\u003e \u003cp\u003eSummary 106\u003c\/p\u003e \u003cp\u003eCase Study: AutoZone 108\u003c\/p\u003e \u003cp\u003eSummary 117\u003c\/p\u003e \u003cp\u003eCase Study: Johnson \u0026amp; Johnson 118\u003c\/p\u003e \u003cp\u003eSummary 127\u003c\/p\u003e \u003cp\u003eCase Study: General Dynamics 129\u003c\/p\u003e \u003cp\u003eSummary 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Purple Chips Summarized 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEndnotes 141\u003c\/p\u003e \u003cp\u003eIndex 143\u003c\/p\u003e \u003cp\u003eAbout the Author 149 \u003c\/p\u003e \u003cp\u003eIn seven succinct chapters that include numerous examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to succeed in investing in the stock market. \u003c\/p\u003e\u003cp\u003e John Schwinghamer is a portfolio manager with a major bank in Montreal. He started his career in 1984 as floor trader at the Montreal Exchange and then became a stock broker and an expert in derivatives. John has also held management and partnership positions in several investment firms, and he currently manages the portfolios of a select group of clients. He has a B.Comm. in finance from Concordia University, as well as extensive securities industry accreditation. He is a lead judge for the International Case Competition at the John Molson School of Business at his alma mater. He has also been an expert witness in derivatives court cases. John lives in Montreal with his artist wife and has three children. \u003c\/p\u003e  \u003cp\u003e\u003ci\u003ePurple Chips\u003c\/i\u003e offers a unique method of making money in the stock market, focusing on high-quality, low-risk stocks. \u003c\/p\u003e\u003cp\u003eBlue chip stocks are easy to find. Many analysts will provide lists of companies that they believe are safe in uncertain economic times. But among the blue chips exist a number of purple chips—great companies that make the best opportunities for investors. \u003c\/p\u003e\u003cp\u003e\u003ci\u003e Purple Chips\u003c\/i\u003e shows you how to identify an exceptional company by making a quick visual inspection of certain factors in their earnings history. Focusing on long-term track records, \u003ci\u003ePurple Chips\u003c\/i\u003e explains three simple criteria that distinguish purple chip stocks from ones that are merely blue chip. \u003c\/p\u003e\u003cp\u003e\u003ci\u003e Purple Chips\u003c\/i\u003e is also a strategic tool: it teaches you when to buy and when to sell, with the goal of making modest gains often and losing only occasionally—an investment plan that suits the psychology of most investors far better than losing often and winning big occasionally. \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989890777317,"sku":"NP9781118294499","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118294499.jpg?v=1761785810","url":"https:\/\/k12savings.com\/es\/products\/purple-chips-isbn-9781118294499","provider":"K12savings","version":"1.0","type":"link"}