Publishing the Nonprofit Annual Report

Publishing the Nonprofit Annual Report offers your nonprofit organization hands-on guidance to help you create an annual report that goes beyond fulfilling your financial reporting responsibilities and instead becomes a valuable communications, marketing, and image-building tool. Written by Caroline Taylor--a consultant who has more than twenty years of experience producing award-winning annual reports--this essential guide takes you through the report-writing cycle from start to finish. Step by step, she shows you how to create a plan, fit the report process into the overall schedule, assign tasks, develop the executive message, work with designers to integrate visual elements, and get the report printed on time and within budget. Tables, Figures, and Exhibits.

Foreword (Kathryn S. Fuller).

Preface.

Acknowledgments.

The Author.

Introduction.

1. Why Publish an Annual Report?

2. Key Players: Their Roles and Responsibilities.

3. Elements of the Annual Report.

4. Planning, Scheduling, and Tracking Production.

5. Writing the Executive Message.

6. Writing the Review of Operations.

7. Editing and Managing Production.

8. Integrating Text with Design.

9. Illustrations and Graphics.

10. Printing and Distribution.

11. Evaluating Success and Spotting Trouble.

Glossary: Graphic Arts and Mailing Terms.

References.

Recommended Reading.

Index. "This book is a first rate guide at producing a quality annualreport on budget and on time." (CharityChannel.com, December6, 2002)"As the former CEO of an educational nonprofit whose heart sank atthe sound of the words 'we have to put together the annual report,'I now make only one recommendation-Buy this book and do what itsays." --John Agresto, president, John Agresto &Associates, former deputy chairman, National Endowment for theHumanities

"At last, a book that helps nonprofit associations produceannual reports on time, on budget, and on target for theiraudiences." --J. D. Andrews, chairman, the Council forProfessional Recognition

"Timely, relevant, and thorough-every nonprofit that publishesannual reports should have this book, and those that don't shouldheed its counsel. We'll certainly recommend it to our clients."--George A. Brakeley III, president, Brakeley, Inc.

"Chock full of useful information for nonprofits from small tolarge. In the course of describing the production process fromconceptualization through distribution, Taylor shows how this vitalcommunications tool can be published economically and on time."--David Slater, director of communications, the Chesapeake BayFoundation Caroline Taylor has more than twenty years of professional experience producing annual reports for nonprofit associations and government agencies. Your organization's annual report just came rolling off the press. It took a lot of hard work but it's everything you hoped for: the report is well written, attractive, and cost-effective. It accurately and persuasively communicates your organization's mission and values.
How can your nonprofit organization make this dream a reality?
Publishing the Nonprofit Annual Report offers your nonprofit organization— no matter what your size or mission-hands— on guidance to help you create an annual report that goes beyond fulfilling your financial reporting responsibilities to becoming a valuable communications, marketing, and image-building tool that will help further your organization's mission. Written by Caroline Taylor-a consultant who has more than twenty years of experience producing award-winning annual reports— Publishing the Nonprofit Annual Report takes you through the report-writing cycle from start to finish. Step by step, she shows how to create a plan, fit the report process into the overall schedule, assign tasks, develop the executive message, work with designers to integrate visual elements, and get the report printed on time and within budget.
This valuable guide is filled with real-life examples from winning annual reports that will help you create an annual report that is just right for your organization. Taylor also includes handy checklists, worksheets, and helpful comments and suggestions from experienced writers, designers, accountants, and printers. "As the former CEO of an educational nonprofit whose heart sank at the sound of the words 'we have to put together the annual report,' I now make only one recommendation-Buy this book and do what it says." —John Agresto, president, John Agresto & Associates, former deputy chairman, National Endowment for the Humanities

"At last, a book that helps nonprofit associations produce annual reports on time, on budget, and on target for their audiences." —J. D. Andrews, chairman, the Council for Professional Recognition

"Timely, relevant, and thorough-every nonprofit that publishes annual reports should have this book, and those that don't should heed its counsel. We'll certainly recommend it to our clients." —George A. Brakeley III, president, Brakeley, Inc.

"Chock full of useful information for nonprofits from small to large. In the course of describing the production process from conceptualization through distribution, Taylor shows how this vital communications tool can be published economically and on time." —David Slater, director of communications, the Chesapeake Bay Foundation