{"product_id":"publicize-your-book-updated-isbn-9780399534317","title":"Publicize Your Book (Updated)","description":"\u003cb\u003eFor first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThis indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:\u003cul\u003e\n\u003cli\u003eEffective networking\u003c\/li\u003e\n\u003cli\u003eDefining a target readership\u003c\/li\u003e\n\u003cli\u003eCreating pitches for talk shows\u003c\/li\u003e\n\u003cli\u003eGetting media coverage\u003c\/li\u003e\n\u003cli\u003eUtilizing the Internet and other outlets\u003c\/li\u003e\n\u003cli\u003ePreparing for interviews and tours\u003c\/li\u003e\n\u003cli\u003eHiring an independent publicist\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003eWith totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e “Easily the most incisive and expert guide to book publishing ever.”\u003cbr\u003e\u003cb\u003e—\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Everything your publisher, editor, and publicist will never tell you but you need to know.”\u003cbr\u003e\u003cb\u003e—M. J. Rose, co-author of \u003ci\u003eBuzz Your Book\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“No-nonsense, take-charge advice.”\u003cbr\u003e\u003cb\u003e—Nancy Lindemeyer, founding editor, \u003ci\u003eVictoria\u003c\/i\u003e magazine\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Essential.”\u003cbr\u003e\u003cb\u003e—Ellen Levine, editorial director, Hearst Magazines\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“For authors planning to go on the road, I recommend this book highly.”\u003cbr\u003e\u003cb\u003e—Sharon Kelly Roth, director, public relations, Books \u0026amp; Co., Dayton\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Valuable advice here for both the first-time author and the seasoned pro.”\u003cbr\u003e\u003cb\u003e—Douglas Clegg,co- author of \u003ci\u003eThe Hour Before Dark\u003c\/i\u003e and \u003ci\u003eBuzz Your Book\u003c\/i\u003e \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“A treasure house of essential wisdom for any author seeking to publicize their work.”\u003cbr\u003e\u003cb\u003e—Sharon Salzberg, author of \u003ci\u003eTrusting Your Own Deepest Experience\u003c\/i\u003e and \u003ci\u003eLovingkindness, the Revolutionary Art of Happiness\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eJacqueline Deval\u003c\/b\u003e is publisher of Hearst Books and has been a director of publicity for several publishing houses. She has created publicity and marketing campaigns for hundreds of authors of fiction and nonfiction, including Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard. She is the author of a novel, \u003cb\u003eReckless Appetites\u003c\/b\u003e, for which she appeared on \u003cb\u003eThe Today Show\u003c\/b\u003e and \u003cb\u003eGood Morning America\u003c\/b\u003e.","brand":"Tarcher","offers":[{"title":"Default Title","offer_id":46303111381221,"sku":"NP9780399534317","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780399534317.jpg?v=1767735199","url":"https:\/\/k12savings.com\/es\/products\/publicize-your-book-updated-isbn-9780399534317","provider":"K12savings","version":"1.0","type":"link"}