{"product_id":"public-relations-theory-isbn-9781119373155","title":"Public Relations Theory","description":"\u003cp\u003e\u003cb\u003eThe comprehensive guide to applied PR theory in the 21st century\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePublic Relations Theory \u003c\/i\u003eexplores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions.\u003c\/p\u003e \u003cp\u003eUnique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDemonstrates how public relations theory is applied in real-world practice\u003c\/li\u003e \u003cli\u003eIllustrates how successfully applied public relations theories lead to positive outcomes\u003c\/li\u003e \u003cli\u003eDiscusses the relevance of public relations with accessible and engaging language\u003c\/li\u003e \u003cli\u003eOffers multiple perspectives from leading international public relations scholars\u003c\/li\u003e \u003cli\u003eIncludes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePublic Relations Theory: Application and Understanding \u003c\/i\u003eis suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.\u003c\/p\u003e \u003cp\u003eNotes on Contributors vii\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e1 What Is Theory? 1\u003cbr\u003e \u003ci\u003eBrigitta R. Brunner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Strategy 13\u003cbr\u003e \u003ci\u003eAna María Suárez‐Monsalve and Juan‐Carlos Molleda\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Crisis Communication, Risk Communication, and Issues Management 31\u003cbr\u003e \u003ci\u003eW. Timothy Coombs, Sherry J. Holladay, and Elina Tachkova\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Diversity 49\u003cbr\u003e \u003ci\u003eDean Mundy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Ethics 63\u003cbr\u003e \u003ci\u003eTor Bang\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Dialogue and Organization–Public Relationships 79\u003cbr\u003e \u003ci\u003eMaureen Taylor, Michael L. Kent, and Ying Xiong\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Social Media and Emerging Media: Theoretical Foundations 97\u003cbr\u003e \u003ci\u003eKaren Freberg\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Nonprofits 113\u003cbr\u003e \u003ci\u003eGeah Pressgrove and Richard D. Waters\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Globalization 125\u003cbr\u003e \u003ci\u003eChiara Valentini\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Community 141\u003cbr\u003e \u003ci\u003eMarina Vujnovic and Dean Kruckeberg\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Activism 159\u003cbr\u003e \u003ci\u003eErica Ciszek\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Media Relations and Challenges in a Digital Media Era 175\u003cbr\u003e \u003ci\u003eSamsup Jo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Corporate Social Responsibility 185\u003cbr\u003e \u003ci\u003eChun‐Ju Flora Hung‐Baesecke, Yi‐Ru Regina Chen, Cindy Sing‐Bik Ngai, and Minqin Ma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Health Public Relations 203\u003cbr\u003e \u003ci\u003eShelley Aylesworth‐Spink\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Investor Relations 219\u003cbr\u003e \u003ci\u003eAlexander V. Laskin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Political Communication and Government Relations 233\u003cbr\u003e \u003ci\u003eBarbara Myslik and Spiro Kiousis\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e \u003cp\u003e“Viewed as an entire book, this was an overwhelming read, especially if consumed from cover to cover. Take that as a positive attribute. It feels neither “dumbed down” for the practitioner nor full of complex, dry language aimed at the academic. The tone is just right, and the presented information figuratively jumps out to the reader on every page. I can see this book being close at hand on many a bookshelf, aiding the reader on many occasions in many situations.” - Darren Paul Ingram, University of Oulu,  Finland for \u003ci\u003eJournalism \u0026amp; Mass Communication Quarterly 1-3\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBrigitta R. Brunner, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is Professor, School of Communication \u0026amp; Journalism, Auburn University. She is editor of the \u003ci\u003eJournal of Public Interest Communications\u003c\/i\u003e and author of\u003ci\u003e Creating Citizens: Liberal Arts and Community \u0026amp; Civic Engagement in the Land-grant Tradition\u003c\/i\u003e and \u003ci\u003eThe Moral Compass of Public Relations\u003c\/i\u003e. Dr. Brunner has published numerous journal articles in areas including civic engagement, civil professionalism, diversity, and education.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989889138917,"sku":"NP9781119373155","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119373155.jpg?v=1761785804","url":"https:\/\/k12savings.com\/es\/products\/public-relations-theory-isbn-9781119373155","provider":"K12savings","version":"1.0","type":"link"}