{"product_id":"public-relations-theory-isbn-9780470659311","title":"Public Relations Theory","description":"\u003cp\u003e\u003cb\u003eWinner of the 2021 \u003ci\u003eNational Communication Association\u003c\/i\u003e PRIDE award in the 'Outstanding Textbook' category!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eExplore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePublic Relations Theory: Capabilities and Competencies\u003c\/i\u003e is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice.\u003c\/p\u003e \u003cp\u003eRather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations\u003c\/li\u003e \u003cli\u003eIssues management, crisis management, risk management and conflict management with respect to public relations\u003c\/li\u003e \u003cli\u003eCombining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns\u003c\/li\u003e \u003cli\u003eThe importance of public relations ethics to serve the public good\u003c\/li\u003e \u003cli\u003eHow to define \"the public\" or \"relationships\" in the field of public relations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction.\u003c\/p\u003e \u003cp\u003eThis book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.\u003c\/p\u003e \u003cp\u003eAbout the Authors vii\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e1 Public Relations: Socially Responsible or Work of the Devil 1\u003c\/p\u003e \u003cp\u003e2 Role of Theory: Affirming and Advancing Professional Practice 27\u003c\/p\u003e \u003cp\u003e3 Excellence Theory: Public Relations as Strategic Communication Management 55\u003c\/p\u003e \u003cp\u003e4 Contingency Theory: Strategic Conflict Management 83\u003c\/p\u003e \u003cp\u003e5 Rhetorical Theory: Shared Empowerment Through Discourse 115\u003c\/p\u003e \u003cp\u003e6 Critical Theory: Critiquing Discourse Processes, Meaning, and Power 143\u003c\/p\u003e \u003cp\u003e7 Issues, Crisis, and Risk Communication and Management 173\u003c\/p\u003e \u003cp\u003e8 Public Relations and Measurement Challenges 201\u003c\/p\u003e \u003cp\u003e9 Public Relations and Ethical Challenges: Being a Saint, Not a Sinner 223\u003c\/p\u003e \u003cp\u003e10 Publics, Stakeholders, and Other Voices 249\u003c\/p\u003e \u003cp\u003e11 Public Relations and Relationships 275\u003c\/p\u003e \u003cp\u003e12 The Role of Public Relations Professionals and Leadership Challenges 301\u003c\/p\u003e \u003cp\u003e13 Current Trends and Issues in Building Public Relations Theories 339\u003c\/p\u003e \u003cp\u003eIndex 369\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJAE-HWA SHIN, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is Professor in the School of Communication, University of Southern Mississippi. She is currently serving on the editorial board of \u003ci\u003eJournal of Public Relations Research.\u003c\/i\u003e She is a coauthor of \u003ci\u003eThink Public Relations.\u003c\/i\u003e \t \u003c\/p\u003e\u003cp\u003e\u003cb\u003eROBERT L. HEATH, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is Professor Emeritus, University of Houston. He is on editorial boards and reviews for several major journals. He most recently edited \u003ci\u003eThe??International Encyclopedia of Strategic Communication\u003c\/i\u003e and \u003ci\u003eThe Handbook of Organizational Rhetoric and Communication.\u003c\/i\u003e   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eExplore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work\u003c\/b\u003e \t \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePublic Relations Theory: Capabilities and Competencies\u003c\/i\u003e is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. \t \u003c\/p\u003e\u003cp\u003eRather than advocate in favor of a particular theoretical view or position, \u003ci\u003ePublic Relations Theory: Capabilities and Competencies\u003c\/i\u003e covers a broad range of theoretical perspectives and themes in public relations, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAn examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations\u003c\/li\u003e \u003cli\u003eIssues management, crisis management, risk management and conflict management with respect to public relations\u003c\/li\u003e \u003cli\u003eCombining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns\u003c\/li\u003e \u003cli\u003eThe importance of public relations ethics to serve the public good\u003c\/li\u003e \u003cli\u003eHow to define \"the public\" or \"relationships\" in the field of public relations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction.  \u003c\/p\u003e\u003cp\u003eThis book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989889007845,"sku":"NP9780470659311","price":48.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470659311.jpg?v=1761785803","url":"https:\/\/k12savings.com\/es\/products\/public-relations-theory-isbn-9780470659311","provider":"K12savings","version":"1.0","type":"link"}