{"product_id":"public-communication-and-public-policy-isbn-9781394265688","title":"Public Communication and Public Policy","description":"\u003cp\u003e\u003cb\u003eAn invaluable resource for shaping policies that resonate with the public and benefit democratic practices\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDemocracy may be widespread, but its vitality is under siege. Public trust in governments and institutions has eroded to critical levels, with many democracies failing to include citizens in meaningful consultation, engagement, and participation.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePublic Communication and Public Policy: Reviving Democracy\u003c\/i\u003e \u003ci\u003eby Recalibrating Public Communication \u003c\/i\u003eaddresses this urgent need, exposing how one-way communication practices perpetuate disengagement and hinder policy effectiveness. Drawing on research across three continents, author Jim Macnamara dissects policy frameworks and government communication guidelines to uncover systemic shortcomings and offer actionable solutions.\u003c\/p\u003e \u003cp\u003eCombining critical literature reviews, practitioner interviews, and real-world case studies, \u003ci\u003ePublic Communication and Public Policy\u003c\/i\u003e delivers detailed recommendations to reform public communication—challenging conventional approaches and advocating for recalibrated consultation and citizen participation to rebuild trust and reinvigorate democratic processes.\u003c\/p\u003e \u003cp\u003eA timely, solutions-focused analysis of democratic challenges, \u003ci\u003ePublic Communication and Public Policy\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAnalyzes 16 widely used policy models to reveal critical gaps in consultation and engagement practices\u003c\/li\u003e \u003cli\u003eProvides detailed strategies to enhance public communication, consultation, and stakeholder participation\u003c\/li\u003e \u003cli\u003eIntroduces groundbreaking frameworks such as the IP-IT model of communication\u003c\/li\u003e \u003cli\u003eExamines key policy failures such as Robodebt (Australia) and Post Office Horizon (UK)\u003c\/li\u003e \u003cli\u003eBridges communication theory, public policy studies, and political science\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePublic Communication and Public Policy: Reviving Democracy\u003c\/i\u003e \u003ci\u003eby Recalibrating Public Communication\u003c\/i\u003e is a must-read for academics, students, and professionals in public communication, strategic communication, and public policy. It is particularly relevant for policymakers, advisers, and government communication practitioners aiming to create inclusive, effective, and trust-building policies.\u003c\/p\u003e \u003cp\u003eList of Figures ix\u003c\/p\u003e \u003cp\u003eList of Tables x\u003c\/p\u003e \u003cp\u003eList of Boxes xi\u003c\/p\u003e \u003cp\u003eAcknowledgements xii\u003c\/p\u003e \u003cp\u003eAbbreviations xiv\u003c\/p\u003e \u003cp\u003eKey Definitions xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The ‘Democratic Deficit’ 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLoss of Trust 4\u003c\/p\u003e \u003cp\u003eThe Lost Public 8\u003c\/p\u003e \u003cp\u003ePublic Affairs and Lobbying 12\u003c\/p\u003e \u003cp\u003eTypes of Democracy: The Sociopolitical Context 14\u003c\/p\u003e \u003cp\u003eReferences 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Public Sphere – And Its Problems 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Public 26\u003c\/p\u003e \u003cp\u003ePublic Opinion 27\u003c\/p\u003e \u003cp\u003eThe Public Sphere 28\u003c\/p\u003e \u003cp\u003eThe State 32\u003c\/p\u003e \u003cp\u003eReferences 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Public Policy 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypes and Levels of Public Policy 55\u003c\/p\u003e \u003cp\u003ePolicy Sciences 56\u003c\/p\u003e \u003cp\u003ePolicy Studies 60\u003c\/p\u003e \u003cp\u003eReferences 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Public Policy Development Process 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Policy Environment 67\u003c\/p\u003e \u003cp\u003ePolicy Inputs 69\u003c\/p\u003e \u003cp\u003ePolicy Outputs 71\u003c\/p\u003e \u003cp\u003ePolicy Frameworks 71\u003c\/p\u003e \u003cp\u003eThe Policy Process 73\u003c\/p\u003e \u003cp\u003ePolicy Cycles 74\u003c\/p\u003e \u003cp\u003ePolicy Analysis 86\u003c\/p\u003e \u003cp\u003ePolicy Platforms 87\u003c\/p\u003e \u003cp\u003eFinding the Policy ‘Sweet Spot’: The Overton Window 87\u003c\/p\u003e \u003cp\u003ePublic Communication and Public Policy 88\u003c\/p\u003e \u003cp\u003eReferences 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Public Communication 94\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFundamentals of Communication 94\u003c\/p\u003e \u003cp\u003ePublic Communication 103\u003c\/p\u003e \u003cp\u003eGovernment Communication 105\u003c\/p\u003e \u003cp\u003ePublic Sector Communication 109\u003c\/p\u003e \u003cp\u003ePublic Sphere Communication vs Public Sector Communication 110\u003c\/p\u003e \u003cp\u003eThe Public Sector Communication Ecosystem 111\u003c\/p\u003e \u003cp\u003eEuropean Union Initiatives 115\u003c\/p\u003e \u003cp\u003eUK Government Communication Service (GCS) 121\u003c\/p\u003e \u003cp\u003eFrench Government Information Service (GIS) 130\u003c\/p\u003e \u003cp\u003eOpen Government Partnership (OGP) 131\u003c\/p\u003e \u003cp\u003eOECD Open Government, Civic Space, and Public Communication Unit 133\u003c\/p\u003e \u003cp\u003eIreland’s Open Government, Citizens’ Assemblies, and Referenda 135\u003c\/p\u003e \u003cp\u003eAustralian Public Service Approach to Engagement and Participation 137\u003c\/p\u003e \u003cp\u003eA Home State “State of the Nation” – The NSW Department of Customer Service 140\u003c\/p\u003e \u003cp\u003eReferences 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Consultation, Engagement, and Participation: Theory and Practical Insights 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePublic Consultation 163\u003c\/p\u003e \u003cp\u003eStakeholder and Citizen Engagement 165\u003c\/p\u003e \u003cp\u003eParticipation in Public Policy and Decision-Making 173\u003c\/p\u003e \u003cp\u003eWhat Senior Public Policy and Public Communication Leaders Say 176\u003c\/p\u003e \u003cp\u003eFindings from Senior Practitioner Interviews 197\u003c\/p\u003e \u003cp\u003eAcknowledging Challenges 201\u003c\/p\u003e \u003cp\u003eReferences 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Behavioural Insights: Is This the Answer? Or Part of the Problem? 214\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to Get People to Do Things: Biases and Heuristics 215\u003c\/p\u003e \u003cp\u003eWho Do You Trust? 216\u003c\/p\u003e \u003cp\u003eBehavioural Public Policy 217\u003c\/p\u003e \u003cp\u003eLack of Insight: The Antithetical Problem 220\u003c\/p\u003e \u003cp\u003eReferences 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Recalibrating Public Communication for Public Policy 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eApplying the IP-IT\u003c\/p\u003e \u003cp\u003eModel 225\u003c\/p\u003e \u003cp\u003eOrganizational Listening 229\u003c\/p\u003e \u003cp\u003eCEL vs. SELL 236\u003c\/p\u003e \u003cp\u003eIntegrated Models of Public Communication and Public Policy Development 237\u003c\/p\u003e \u003cp\u003eThe Time for Government Public Communication is Now 241\u003c\/p\u003e \u003cp\u003eReferences 242\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Why Governments Don’t Listen: Challenges to Address 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFear 247\u003c\/p\u003e \u003cp\u003eBias, Heuristics, and System 1 Thinking 249\u003c\/p\u003e \u003cp\u003eLack of Processes, Systems, and Tools 250\u003c\/p\u003e \u003cp\u003eCultural Factors: The “Talkative Species” 253\u003c\/p\u003e \u003cp\u003eReferences 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Enablers of Meaningful Inclusive Engagement and Participation 258\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTen Steps for Planning and Implementing Citizen Participation 259\u003c\/p\u003e \u003cp\u003eData Integration and Analysis 261\u003c\/p\u003e \u003cp\u003eDeliberation 263\u003c\/p\u003e \u003cp\u003eMini-Publics 264\u003c\/p\u003e \u003cp\u003eOutreach 265\u003c\/p\u003e \u003cp\u003eMetamodernism 271\u003c\/p\u003e \u003cp\u003ePublic Communication Knowledge and Skills 273\u003c\/p\u003e \u003cp\u003eWatchdogs to Listening Dogs: The Role of Media 279\u003c\/p\u003e \u003cp\u003eCitizen, Heal Thyself 280\u003c\/p\u003e \u003cp\u003eFinal Words: Summary, Conclusions, and Recommendations 283\u003c\/p\u003e \u003cp\u003eReferences 287\u003c\/p\u003e \u003cp\u003eAppendix A: Research Methodology 298\u003c\/p\u003e \u003cp\u003eBibliography 303\u003c\/p\u003e \u003cp\u003eIndex 306\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJim Macnamara\u003c\/b\u003e is a Distinguished Professor of Public Communication in the School of Communication at the University of Technology Sydney. He is also a Visiting Professor at the London School of Economics and Political Science and the London College of Communication. He is the author of 19 books including \u003ci\u003eOrganizational Listening II: Expanding the Concept, Theory, and Practice\u003c\/i\u003e and \u003ci\u003eEvaluating Public Communication: Exploring New Models, Standards, and Best Practice\u003c\/i\u003e.   \u003c\/p\u003e\u003cp\u003e“This book addresses a vitally important element for strengthening and maintaining democracy – the need for open two-way public communication in policy-making.”\u003cbr\u003e \u003cb\u003eDavid Goessmann\u003c\/b\u003e Director, Open Government, Civic Space, and Public Communication Unit Organization for Economic Cooperation and Development (OECD) \u003c\/p\u003e\u003cp\u003e“This book is a landmark contribution on public sector communication. Grounded in a close examination of relevant theory and solid, global empirical research, it is a masterly exposition of the nature of communication and a clarion call for a radical move away from ‘tell and sell’ to ‘listen and collaborate’. Jim Macnamara provides a practical framework for turning the call into reality. It is a must read for academics and practitioners who care about reviving democracy in the face of the very real threats it faces.”\u003cbr\u003e \u003cb\u003eAnne Gregory\u003c\/b\u003e Professor Emeritus, University of Huddersfield, UK \u003c\/p\u003e\u003cp\u003e“This important and deeply researched work highlights the vital role that public communication can play in improving the quality of policy-making and increasing trust in government. Its cogent demonstration of the benefits of interactive engagement between government and citizens, its use of case studies, and practical recommendations of available methods and tools make it an invaluable resource for policy-makers and anyone committed to strengthening our democratic systems.”\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCarol Mills\u003c\/b\u003e Director, Institute for Public Policy and Governance \u0026amp; Centre for Local Government University of Technology Sydney \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePublic Communication and Public Policy: Reviving Democracy by Recalibrating Public Communication\u003c\/i\u003e reports research conducted across three continents that identifies key causes of the collapse of public trust and a looming “crisis of democracy”, offering detailed practical recommendations to redress these trends and revive democracy for the betterment of society. \u003c\/p\u003e\u003cp\u003eA review of 16 public policy development cycles and models published in academic literature and as well as the guidelines of governments and public institutions show that half do not mention public consultation, feedback, stakeholder and citizen engagement, or public communication. When public consultation is included, it is listed after policies have been developed. Similarly, public communication is typically positioned at the end of the process to announce and promote policies and government decisions – what this analysis refers to as “tell and sell”. \u003c\/p\u003e\u003cp\u003eA focus on one-way communication by governments and public institutions is confirmed in interviews with senior public policy and public communication practitioners. \u003c\/p\u003e\u003cp\u003eCase studies reported such as introduction of the UK Post Office Horizon System and Robodebt in Australia confirm that a lack of stakeholder and citizen engagement, consultation, and listening to feedback through \u003ci\u003etwo-way\u003c\/i\u003e public communication is a key contributor to public policy “debacles”, “scandals”, and “miscarriages of justice”. \u003c\/p\u003e\u003cp\u003eThe interdisciplinary research reported in this book shows the lack of democratic participation is both a \u003ci\u003edemand- side\u003c\/i\u003e and a \u003ci\u003esupply-side\u003c\/i\u003e problem. While many public policy advisers and analysts do not see two-way public communication as part of democratic policy-making, public communication staff are commonly focussed on the news media cycle and promotional campaigns based on marketing ideology that has infiltrated the public sector. This research informs a number of recommendations for governments, public institutions, public policy and public communication practitioners, and civil society.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989887926501,"sku":"NP9781394265688","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394265688.jpg?v=1761785798","url":"https:\/\/k12savings.com\/es\/products\/public-communication-and-public-policy-isbn-9781394265688","provider":"K12savings","version":"1.0","type":"link"}