{"product_id":"property-development-and-progressive-architecture-isbn-9780470862148","title":"Property Development and Progressive Architecture","description":"Today, a ‘new alliance’ is being forged between designers and commercial property developers who are championing   progressive design, in projects as diverse as apartment blocks, houses, hotels and offices.   \u003cp\u003eWhile some architects are taking a proactive role in property development, other firms are hammering out a new position for themselves as designer-developers. Simultaneously, property developers are starting to recognise the added value that an architect can bring to a project in terms of planning, design quality and creativity.\u003c\/p\u003e \u003cp\u003eThis issue takes a truly international look at the projects architects and developers are achieving together. It explores the opportunities that are driving the architect-developer alliance in Hong Kong, London, Tokyo and Melbourne, as well as the marketing potential of design excellence in New York.\u003c\/p\u003e \u003cp\u003e‘\u003ci\u003eProperty development has to be market driven and certainly not product driven. The architect can creatively add great value to the developers' commercial objectives by design - in doing so he can achieve his architectural\u003c\/i\u003e \u003ci\u003eagenda at the same time\u003c\/i\u003e.\" Ken Yeang.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Thank goodness the old guard is dying of obsolescence. Our cities will revel for the evolution.\"\u003c\/i\u003e Gregg Pasquarelli, SHoP\/Sharples Holden Pasquarelli\u003c\/p\u003e\"Property Development and Progressive Architecture: The New Alliance\" bietet eine internationale Betrachtung der neu entstandenen Allianzen zwischen Architekten und Grundstücksentwicklern, die weltweit ein progressives Baudesign bei so unterschiedlichen Projekten anstreben wie Mehrfamilienhäusern, Hotels und Büros. Das Buch bietet eine interessante Mischung aus unterhaltsamer Kritik, visuell ansprechenden Fotos und Abbildungen sowie kritischen Beiträgen renommierter Experten. Mit Fallstudien aus Tokio, Melbourne, New York, China, Holland, Schweden und Interviews mit Ken Yeang und dem legendären britischen Grundstücksentwickler John Ritblatt. Der Band behandelt aber nicht nur die für Architekten wichtigen Wissensgebiete, die Voraussetzung sind für eine bessere Kommunikation zwischen Architekt und Grundstücksentwickler, sondern vermittelt auch Grundstücksentwicklern die Bedeutung progressiver Designtrends, wie z.B. ökologisches Design. Ein Band aus der beliebten 'Architectural Design'-Reihe!  Editorial (Helen Castle).  \u003cp\u003eArchitecture in Developer Land (Jayne Merkel).\u003c\/p\u003e \u003cp\u003eCalculated Risk (Sara Moss).\u003c\/p\u003e \u003cp\u003eBuilding Design (David B Sokol).\u003c\/p\u003e \u003cp\u003eA Tower of Damnation (Aimee Molloy).\u003c\/p\u003e \u003cp\u003eBrit in the Big City (David B Sokol).\u003c\/p\u003e \u003cp\u003eRisky Business (Eddie Jones).\u003c\/p\u003e \u003cp\u003eCalibrating the Commercial Potential: An Interview with John Ritblat (Jeremy Melvin).\u003c\/p\u003e \u003cp\u003eReconciling the Irreconcilable? The Architecture of Ken Yeang (Helen Castle).\u003c\/p\u003e \u003cp\u003eA Housing Boom Embraces High Design (Masaaki Takahashi).\u003c\/p\u003e \u003cp\u003eMelbourne (Low) Rising (Leon van Schaik).\u003c\/p\u003e \u003cp\u003eInter(Nation)al (Stephen Varady).\u003c\/p\u003e \u003cp\u003eHomes for China (Laurent Gutierrez and Valérie Portefaix).\u003c\/p\u003e \u003cp\u003eIn the Kingdom of the Netherlands: A Province of Architecture (Hans Ibelings).\u003c\/p\u003e \u003cp\u003eHow Swede Is It? (Patrick Amsellem).\u003c\/p\u003e \u003cp\u003eAD+\u003c\/p\u003e \u003cp\u003eInterior Eye Architectural Bias Crimes (Craig Kellogg).\u003c\/p\u003e \u003cp\u003eBuilding Profile Peace Memorial Park Bowling Pavilion, Wigston, Leicestershire (Jeremy Melvin).\u003c\/p\u003e \u003cp\u003eSome Place Like Home: Using Design Psychology to Create Ideal Places Toby Israel\u003c\/p\u003e \u003cp\u003eEngineering Exegesis A Digital Pedagogy for Learning Structures (Shahin Vassigh ).\u003c\/p\u003e \u003cp\u003ePractice Profile estudio teddy cruz (Denise Bratton).\u003c\/p\u003e \u003cp\u003eAD Book Club\u003c\/p\u003e \u003cp\u003eSite Lines Light (Leon van Schaik).\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDavid Sokol\u003c\/strong\u003e is a freelance journalist and editor, specialising in architecture and real estate, based in New York: executive editor, \u003cem\u003eOculus\u003c\/em\u003e (AIA New York Chapter journal, since December 2002); he is associate editor, \u003cem\u003eRetail Traffic\u003c\/em\u003e (formerly \u003cem\u003eShopping Center World\u003c\/em\u003e, Primedia Business, since July 2002); \u003cem\u003eNews Briefs\u003c\/em\u003e section, \u003cem\u003eArchitectural Record\u003c\/em\u003e (Mcgraw-Hill, since November 2002).   A ‘new alliance’ is being forged between designers and commercial property developers, who are championing progressive design, in projects as diverse as apartment blocks, houses, hotels and offices. While some architects are taking a proactive role in development, others are cutting out a new position for themselves as designer-developers. This is all happening at a time that property developers are starting to recognise the added value that an architect can bring to a scheme. By taking a truly international look at the projects architects and developers are achieving together, this issue explores the economic and demographic opportunities that are now driving architect-developer alliance in cities as diverse as Amsterdam, Hong Kong, London, Malmo, Melbourne, Montreal, New York, Phoenix and Tokyo. As architects and property developers break boundaries together, they are also beginning to transcend an established pattern of notorious and longstanding ill will. Could this herald a new age of economic saviness in architecture and an appreciation of design input in development?  \u003c\/p\u003e\u003cp\u003e‘Property development has to be market driven and certainly not product driven. The architect can creatively add great value to the developers' commercial objectives by design - in doing so he can achieve his architectural agenda at the same time.’ Kenneth Yeang.\u003c\/p\u003e \u003cp\u003e‘There is a new generation of developers that is becoming enlightened to the cultural value of design excellence, and a new generation architects that is becoming enlightened to the cultural value of fiscal risk, reward, and responsibility. Thank goodness the old guard is dying of obsolescence. Our cities will revel for the evolution.’ Gregg Pasquarelli, ShoP\/Sharples Holden Pasquarelli\u003c\/p\u003e \u003cp\u003e‘I don’t know when \"architecture\" fell out of the discussion. Maybe in the haste to make money, or when short-term thinking replaced long-term thinking. The real question is: Why would architecture not make profit? I think we have proven the opposite.’ Winka Dubbledam\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eBUILD\u003c\/p\u003e \u003cp\u003eWinka Dubbeldam and Archi-Tectonics\u003c\/p\u003e \u003cp\u003eMichael Graves \u0026amp; Associates\u003c\/p\u003e \u003cp\u003eJones Studio, Inc\u003c\/p\u003e \u003cp\u003eKenneth Yeang\u003c\/p\u003e \u003cp\u003eRichard Meier Architects\u003c\/p\u003e \u003cp\u003eBob Nation\u003c\/p\u003e \u003cp\u003eShoP\/ Sharples Holden Pasquarelli\u003c\/p\u003e \u003cp\u003eRobert AM Stern Architects\u003c\/p\u003e \u003cp\u003eCary Tamarkin\u003c\/p\u003e \u003cp\u003eKerstin Thompson Architects\u003c\/p\u003e \u003cp\u003ePractice Profile – estudio Teddy Cruz\u003c\/p\u003e","brand":"Academy Press","offers":[{"title":"Default Title","offer_id":47989877473509,"sku":"NP9780470862148","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470862148.jpg?v=1761785762","url":"https:\/\/k12savings.com\/es\/products\/property-development-and-progressive-architecture-isbn-9780470862148","provider":"K12savings","version":"1.0","type":"link"}