Professor D Takes Control

Armed with social science and a robodog sidekick, David sets out to prove to “Management” (his parents) that grown-ups aren’t so different after all.

Behavioral science meets middle-school mayhem in a fun, fast-paced story with graphic panels, perfect for fans of humor, experiments, and outsmarting adults.

David is in trouble! He's missed a few school assignments because he's done other things instead, and his parents, aka Management, are about to take serious measures. David and his robodog, Dot, find help from an unexpected source—the world of social science! Through a series of creative experiments, David proves to the adults that they are just like him—his behavior isn't personal but instead universal.

A laugh-out-loud read with speech bubbles and comic-book-like panels meant to keep the reader engaged as they learn how human behavioral science can help them in their own personal lives, especially when it comes to outsmarting their adults.Dan Ariely is an Israeli American scientist and author. He serves as a professor of psychology and behavioral economics at Duke University. Ariely is the founder of the research institution the Center for Advanced Hindsight, as well as the cofounder of several companies implementing insights from behavioral science. Ariely’s TED talks have been viewed more than 15 million times. He is the author of three New York Times bestsellers for adults as well as many other books, including Misbelief: What Makes Rational People Believe Irrational Things.

Omer Hoffmann is an award-winning cartoonist and illustrator who lives in Tel Aviv. His illustrations for the picture book No Ordinary Hardil were listed in the Andersen Honor List. His personal comic Two Years in NYC won the Silver Medal from SOI. In 2018 he created Foreigner, an 8-meter-long comic scroll, published in Israel and Germany. www.ohoffmann.com