{"product_id":"professional-blogging-for-dummies-isbn-9780470601792","title":"Professional Blogging For Dummies","description":"\u003cb\u003eTake your hobby to the next level and turn your blog into real income\u003c\/b\u003e  \u003cp\u003eAnyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.\u003c\/p\u003e \u003cp\u003eHelpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests\u003c\/li\u003e \u003cli\u003eIntroduces ideas for advertising and other monetization options and recommends promotional avenues to explore\u003c\/li\u003e \u003cli\u003eSuggests creative ways to keep your blog fresh, unique, and interesting\u003c\/li\u003e \u003cli\u003eProvides tips for monitoring and measuring your success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eProfessional Blogging For Dummies\u003c\/i\u003e opens the door to a world of money-making blogging possibilities!\u003c\/p\u003e \u003cp\u003eForeword xix\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with the Business of Blogging 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Examining Blogging at the Professional Level 9\u003c\/p\u003e \u003cp\u003eChapter 2: Finding Your Niche in the Blogosphere 33\u003c\/p\u003e \u003cp\u003eChapter 3: Protecting Your Blog with Appropriate Business Policies and Practices 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Making Money with Your Blog 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Monetizing Your Blog Strategy 81\u003c\/p\u003e \u003cp\u003eChapter 5: Selling Products or Services on Your Blog 97\u003c\/p\u003e \u003cp\u003eChapter 6: Making Money from Advertising 117\u003c\/p\u003e \u003cp\u003eChapter 7: Getting Paid for Your Words 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Building Your Blog, Step by Step 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Choosing Your Blog Name, Platform, and Web Hosting 171\u003c\/p\u003e \u003cp\u003eChapter 9: Designing Your Blog 189\u003c\/p\u003e \u003cp\u003eChapter 10: Developing Your Blog Content 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Maximizing Your Blog’s Success 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Getting the Word Out about Your Blog 239\u003c\/p\u003e \u003cp\u003eChapter 12: Responding When Companies Come Calling 267\u003c\/p\u003e \u003cp\u003eChapter 13: Monitoring and Measuring: Why They Matter 283\u003c\/p\u003e \u003cp\u003eChapter 14: Keeping Your Blog Fresh 303\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 317\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Common Mistakes and How to Avoid Them 319\u003c\/p\u003e \u003cp\u003eChapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading 327\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Tips for Jump-Starting Your Creativity 335\u003c\/p\u003e \u003cp\u003eIndex 343\u003c\/p\u003e \u003cb\u003eSusan J. Getgood\u003c\/b\u003e is the Principal of GetGood Strategic Marketing (www.getgood.com). She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roadmaps, can be read at http:\/\/getgood.com\/roadmaps\/. Follow her on Twitter as @sgetgood.  \u003cb\u003eTurn a blog into real income! Here's how you build a blog-based business\u003c\/b\u003e  \u003cp\u003eIf you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It's all here, and more, in this friendly guide.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eIt's all in the approach — tackle things the way professionals do, by setting realistic goals and building a business plan\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eKnow who everybody is — understand your competition, define your audience, and find your own niche\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGet some people — do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMind your money — learn how to monetize your blog, set up a budget, and get paid\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuild a blog that brings 'em in — choose a name and a Web host, and then see how to design a killer blog\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGet the word out — promote like crazy using search engines, social networking, traditional marketing, and PR\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCrunch the numbers — explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eWhat professional bloggers know\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to turn a hobby blog into a business\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDifferent ways to monetize your blog\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhy promotion is the key to blogging success\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe pros and cons of selling in your online store or someone else's\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDesign tips to make your blog unique\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eInterviews with successful blog-preneurs\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTen common mistakes and how to avoid them\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eLearn to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eFind your niche to build a blog-basedbusiness\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEarn income from your blog\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCreate content and a design thatattract readers\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMonitor and measure your success\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989864988901,"sku":"NP9780470601792","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470601792.jpg?v=1761785724","url":"https:\/\/k12savings.com\/es\/products\/professional-blogging-for-dummies-isbn-9780470601792","provider":"K12savings","version":"1.0","type":"link"}