{"product_id":"productive-tensions-isbn-9780262046930","title":"Productive Tensions","description":"\u003cb\u003eHow leaders can recast innovation’s toughest trade-offs—efficiency vs. flexibility, consistency vs. change, product vs purpose—as productive tensions.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhy is leading innovation in today’s dynamic business environment so distressingly hit-or-miss? More than 90 percent of high-potential ventures don’t reach their projected targets. Surveys show that 80 percent of executives consider innovation crucial to their growth strategy, but only 6 percent are satisfied with their innovation performance. Should leaders aim for Steve Jobs-level genius, shower their projects with resources, or lean in to luck and embrace uncertainty? None of the above, say Christopher Bingham and Rory McDonald. \u003cbr\u003e \u003cbr\u003eDrawing on cutting-edge research and probing interviews with hundreds of leaders across three continents, in \u003ci\u003eProductive Tensions\u003c\/i\u003e Bingham and McDonald find that the most effective leaders and successful innovators embrace the tensions that arise from competing aims: efficiency or flexibility? consistency or change? product or purpose? Bingham and McDonald spotlight eight critical tensions that every innovator must master, and they spell out, with dozens of detailed examples of both success and failure, how to navigate them. How do you excite customers about a product they’ve never imagined? When is it wise to accept what the data is telling you, and when should you ignore the data and plow forward anyway? How can you maintain stakeholders’ trust and support during radical unforeseen course corrections? Bingham and McDonald guide readers through innovation’s thorniest tensions, using examples drawn from the experience of organizations as varied as P\u0026amp;G, Instagram, the US military, Honda, In-N-Out Burger, Slack, Under Armour, and the snowboarding company Burton.Series Foreword ix\u003cbr\u003eIntroduction xi\u003cbr\u003eI Charting a Course \u003cbr\u003e1 The Opportunity Paradox: How Can Organizations Capture New Opportunities Most Effectively? 3 \u003cbr\u003e2 Parallel Play: Why the Usual Rules of Competition and Strategy Don't Apply in Emerging Industries and Product Categories 19\u003cbr\u003eII Navigating the Path\u003cbr\u003e3 Defer to or Ignore the Data? How Setting Aside Data (Selectively) Can Enable Pathbreaking Innovations 33\u003cbr\u003e4 Crowd Sequencing: How to Accelerate Innovation and Address Uncertainty 45\u003cbr\u003e5 Rational Heuristics: The \"Simple Rules\" That Leaders Use to Simplify Complexity 57\u003cbr\u003eIII Engaging with Stakeholders\u003cbr\u003e6 Framing Innovations Effectively: Making the New Familiar, Then Novel 73\u003cbr\u003e7 Product versus Purpose: A Productive Tension on the Path to Building Brand Advantage 83\u003cbr\u003e8 When It's Time to Pivot, What's Your Story? How to Sell Stakeholders on a New Strategy 99\u003cbr\u003eConclusion: From Impossible Trade-Offs to Productive Tensions 111\u003cbr\u003eOn Theory and Methodology 127\u003cbr\u003eNotes 129\u003cbr\u003eIndex 149\"Based on research and interviews, the authors explain that the tensions inherent in innovation are continuous instabilities that arise from competing aims: efficiency or flexibility? Consistency or change? Product or purpose? The writers offer practical solutions to effectively manage each tension and better navigate the changing nature of businesses characterised by novelty and uncertainty...The model offered in the book simplifies challenges associated with creating new products and services. The main message is to work smarter, by anticipating the tensions that will arise and facing them head on, thus reducing the risk of having to halt innovation efforts and better position the organisation to overcome complexity.\"\u003cbr\u003e\u003cb\u003e\u003ci\u003e—the Financial Times\u003c\/i\u003e \u003c\/b\u003e“\u003ci\u003eProductive Tensions\u003c\/i\u003e brilliantly empowers leaders to throw off the constraints of either\/or thinking that lead to mediocre new products and business models. Packed with practical tools and powerful examples, it’s the how-to manual every disruptive innovator needs.”\u003cbr\u003e—\u003cb\u003eCarey Jaros, CEO, Gojo Industries | PURELL\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“The critical insight here is that the path to game-changing innovation leads through a labyrinth of deceptive trade-offs. \u003ci\u003eProductive Tensions\u003c\/i\u003e is the definitive playbook for skillfully navigating this labyrinth. Whether you are innovating in a major corporation, nonprofit, or tiny venture, this book is pure gold.”\u003cbr\u003e—\u003cb\u003eKathleen M. Eisenhardt, S. W. Ascherman Professor, Stanford University; coauthor of \u003ci\u003eSimple Rules: How to Thrive in a Complex World\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“Visionary leaders leverage present-day inflections to change the trajectory of the world. The process of getting this done is half art and half science. It is knowing where to double down and what to ignore—when to look at data and when to trust your gut. In an increasingly dynamic world, Bingham and McDonald give us a map of how to navigate this complex set of decisions.”\u003cbr\u003e—\u003cb\u003eR. Ann Miura-Ko, Partner, Floodgate\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“Winning at innovation is hard because there is no recipe. \u003ci\u003eProductive Tensions\u003c\/i\u003e shows how to \u003ci\u003etranscend\u003c\/i\u003e\u003cb\u003e \u003c\/b\u003ethe key trade-offs that success requires, through original insights rooted in studying both success \u003ci\u003eand\u003c\/i\u003e failure. Unique, rigorous, practical—it’s essential for all innovators.”\u003cbr\u003e—\u003cb\u003ePhilip Anderson, INSEAD Alumni Fund Chaired Professor of Entrepreneurship; coauthor of \u003ci\u003eManaging Strategic Innovation and Change\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“Brilliant! Bingham and McDonald provide insightful analysis of innovation’s most central tensions and cutting-edge solutions to address them.”\u003cbr\u003e—\u003cb\u003eJason Liberty, CEO, Royal Caribbean Group\u003c\/b\u003eChristopher B. Bingham is Philip Hettleman Distinguished Scholar and Professor and Area Chair of Strategy and Entrepreneurship at Kenan-Flagler Business School at the University of North Carolina–Chapel Hill. Rory M. McDonald is Thai-Hi T. Lee Associate Professor of Business Administration at Harvard Business School.\u003cbr\u003e ","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46300815065317,"sku":"NP9780262046930","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262046930.jpg?v=1742921611","url":"https:\/\/k12savings.com\/es\/products\/productive-tensions-isbn-9780262046930","provider":"K12savings","version":"1.0","type":"link"}