{"product_id":"product-development-isbn-9781119780137","title":"Product Development","description":"\u003cb\u003ePRODUCT DEVELOPMENT\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eAn insightful development roadmap to help engineers and businesspeople successfully bring a product to market\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eProduct Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch,\u003c\/i\u003e accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. \u003c\/p\u003e\u003cp\u003eThe distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market. \u003c\/p\u003e\u003cp\u003eReaders will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership\u003c\/li\u003e \u003cli\u003eComprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership\u003c\/li\u003e \u003cli\u003ePractical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders\u003c\/li\u003e \u003cli\u003eIn-depth examinations of how to move forward with product development after project approval\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePerfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, \u003ci\u003eProduct Development\u003c\/i\u003e is the ideal reference for use in upper-level undergraduate \u003ci\u003eProduct Development\u003c\/i\u003e courses. \u003c\/p\u003e\u003cp\u003eAcknowledgments viii\u003c\/p\u003e \u003cp\u003eAbout the Author ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction to Product Development 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProject Management and Product Development 2\u003c\/p\u003e \u003cp\u003eWhat Is Product Development? 3\u003c\/p\u003e \u003cp\u003eHow This Book Is Organized 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Role of Marketing in Product Development 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCorporate Strategy – Strategic Planning 7\u003c\/p\u003e \u003cp\u003eMarketing, Sales, and the Four Ps 10\u003c\/p\u003e \u003cp\u003eThe 1\u003csup\u003est\u003c\/sup\u003e P – Product 11\u003c\/p\u003e \u003cp\u003eExample of Product Displacement 13\u003c\/p\u003e \u003cp\u003eThe 2\u003csup\u003end\u003c\/sup\u003e P – Promotion 15\u003c\/p\u003e \u003cp\u003eThe 3\u003csup\u003erd\u003c\/sup\u003e P – Pricing 16\u003c\/p\u003e \u003cp\u003eThe 4\u003csup\u003eth \u003c\/sup\u003eP – Placement 17\u003c\/p\u003e \u003cp\u003eThe Business Case 18\u003c\/p\u003e \u003cp\u003eThe Roles of Marketing and Engineering in Product Development 19\u003c\/p\u003e \u003cp\u003eMarketing Services 21\u003c\/p\u003e \u003cp\u003eNew Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Role of the Engineering Group in Product Development 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDriving Products – the Engineering Perspective 35\u003c\/p\u003e \u003cp\u003eEngineering Disciplines 37\u003c\/p\u003e \u003cp\u003eThe Engineering Process 39\u003c\/p\u003e \u003cp\u003eErgonomics (Human Factors Engineering) 45\u003c\/p\u003e \u003cp\u003eAdditional Design Considerations – Product Liability 48\u003c\/p\u003e \u003cp\u003eGovernment Oversight – Consumer Protection in the United States 50\u003c\/p\u003e \u003cp\u003eDiscussion Case 3.1 – Lawsuit over Hot Coffee 52\u003c\/p\u003e \u003cp\u003eDesign Challenges – Product Misuse 53\u003c\/p\u003e \u003cp\u003eProblems with Product Development 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The Core Team and Teamwork in Product Development 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Executive’s Role in Product Development 61\u003c\/p\u003e \u003cp\u003eWorking Within the Strategic Plan 61\u003c\/p\u003e \u003cp\u003eProject Management Processes 62\u003c\/p\u003e \u003cp\u003eWho Should Be Involved in Product Development? 63\u003c\/p\u003e \u003cp\u003eConstraint on Product Development: A Note about Sarbanes-Oxley and Publicly Held Companies 66\u003c\/p\u003e \u003cp\u003eEssentials of Teamwork and Communications across Functional Lines 67\u003c\/p\u003e \u003cp\u003eProject\/Product Communication 68\u003c\/p\u003e \u003cp\u003eBudgets, Schedules, and Miscellaneous Small Tasks 70\u003c\/p\u003e \u003cp\u003eLeadership in Product Development 73\u003c\/p\u003e \u003cp\u003eHow Do Leaders Go Wrong? 76\u003c\/p\u003e \u003cp\u003eThe Roles of Accounting and Finance 77\u003c\/p\u003e \u003cp\u003eDecision Points and Net Present Value (NPV) 81\u003c\/p\u003e \u003cp\u003eThe Bigger Picture 84\u003c\/p\u003e \u003cp\u003eDriving Product Development 85\u003c\/p\u003e \u003cp\u003eWorking in Silos and with Stakeholders 86\u003c\/p\u003e \u003cp\u003eIdentifying Stakeholders 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Getting Started – Project Approved: Product\/Project Management and Engineering 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking the Business Case from Concept to Reality 95\u003c\/p\u003e \u003cp\u003eBasic Research 96\u003c\/p\u003e \u003cp\u003eApplied Research 97\u003c\/p\u003e \u003cp\u003eProject Management in Product Development 98\u003c\/p\u003e \u003cp\u003eWhy Do Projects Fail? 99\u003c\/p\u003e \u003cp\u003eTraditional and Agile Project Management 101\u003c\/p\u003e \u003cp\u003eSample Project Plan – Detailed Table of Contents 103\u003c\/p\u003e \u003cp\u003eA True Case Study - Company Dysfunction and a Lack of Project Management 105\u003c\/p\u003e \u003cp\u003eDeveloping and Controlling Scope – Using a Work Breakdown Structure (WBS) 107\u003c\/p\u003e \u003cp\u003eDeveloping a Budget and Cash Flows 108\u003c\/p\u003e \u003cp\u003eAgile PM 112\u003c\/p\u003e \u003cp\u003eThe Vision Statement 113\u003c\/p\u003e \u003cp\u003eAgile Hybrid in Action – Marketing Natural Gas in the Southeastern United States: Gas South, A True Story 115\u003c\/p\u003e \u003cp\u003eDiscussion Case 5.1 – A True Story: Product Development Without Project Management 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Product Development for Small Firms and Entrepreneurs 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFunding for Your Start-Up: A Necessary Ingredient 125\u003c\/p\u003e \u003cp\u003eLoans from the Bank and Small Business Administration (SBA) 126\u003c\/p\u003e \u003cp\u003eFunding from Venture Capitalists 127\u003c\/p\u003e \u003cp\u003eFunding by Issuing Shares of Stock 128\u003c\/p\u003e \u003cp\u003eFunding with Angel Investors 128\u003c\/p\u003e \u003cp\u003eOther Sources of Business and Financial Assistance 129\u003c\/p\u003e \u003cp\u003eSummary on Product Development and Sources of Funding 130\u003c\/p\u003e \u003cp\u003eSmall Firm Challenges 131\u003c\/p\u003e \u003cp\u003eLack of Structured Planning 132\u003c\/p\u003e \u003cp\u003eMarketing Message Not Strong or Clear 133\u003c\/p\u003e \u003cp\u003eLegal and Regulatory Obstacles 133\u003c\/p\u003e \u003cp\u003eUse of a Product Roadmap 134\u003c\/p\u003e \u003cp\u003eInnovation 135\u003c\/p\u003e \u003cp\u003eWhen (Or If) to Patent 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Manufacturing the New Product 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe State of Manufacturing 150\u003c\/p\u003e \u003cp\u003eNew Manufacturing Advances 156\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Engineering Product Design and Testing 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging the Approved Scope and Budget – Why Is This Important? 163\u003c\/p\u003e \u003cp\u003eThe Project Lifecycle 164\u003c\/p\u003e \u003cp\u003eA True Story: Ignoring the Warning Signs 166\u003c\/p\u003e \u003cp\u003ePreventing Failure and Surprises: Performing a Risk Review 167\u003c\/p\u003e \u003cp\u003eTwo Types of Risk Review: Qualitative and Quantitative 168\u003c\/p\u003e \u003cp\u003eDesign and Status Reviews 171\u003c\/p\u003e \u003cp\u003eModeling – Speeding Product Development 173\u003c\/p\u003e \u003cp\u003eIntegrating Supply Chain and Manufacturing 174\u003c\/p\u003e \u003cp\u003eThe Role of Supply Chain in Product Development 176\u003c\/p\u003e \u003cp\u003eProposals, Pricing, Statements of Work (SOWs) 180\u003c\/p\u003e \u003cp\u003eNew Technologies – Identification and Adaptation 182\u003c\/p\u003e \u003cp\u003eAlignment with Business Strategy 185\u003c\/p\u003e \u003cp\u003eUsing SWOT 186\u003c\/p\u003e \u003cp\u003eGates and Stakeholders 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Successful Product Launch and Post Review 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePricing 194\u003c\/p\u003e \u003cp\u003eIntegrated Marketing 196\u003c\/p\u003e \u003cp\u003eProduct Development – Post Review 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Summary – Connecting the Dots 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Logical Process Flow 206\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDavid V. Tennant, PE, PMP, MBA, \u003c\/b\u003eis Founder of Windward Consulting Group, a firm that provides strategic planning, project rescues, and training to international companies in the power, electric, and manufacturing sectors. He holds engineering degrees from Florida Atlantic University and the Georgia Institute of Technology and is Chair Emeritus of the Atlanta chapter of PMI.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAn insightful development roadmap to help engineers and businesspeople successfully bring a product to market\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eProduct Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch,\u003c\/i\u003e accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. \u003c\/p\u003e\u003cp\u003eThe distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market. \u003c\/p\u003e\u003cp\u003eReaders will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership\u003c\/li\u003e \u003cli\u003eComprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership\u003c\/li\u003e \u003cli\u003ePractical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders\u003c\/li\u003e \u003cli\u003eIn-depth examinations of how to move forward with product development after project approval\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePerfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, \u003ci\u003eProduct Development\u003c\/i\u003e is the ideal reference for use in upper-level undergraduate \u003ci\u003eProduct Development\u003c\/i\u003e courses.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989863743717,"sku":"NP9781119780137","price":91.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119780137.jpg?v=1761785719","url":"https:\/\/k12savings.com\/es\/products\/product-development-isbn-9781119780137","provider":"K12savings","version":"1.0","type":"link"}