{"product_id":"present-beyond-measure-isbn-9781394202171","title":"Present Beyond Measure","description":"\u003cp\u003e\u003cb\u003eAre you suffering from Data Presentation Zombification?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eBillions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePresent Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action,\u003c\/i\u003e Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action. \u003c\/p\u003e\u003cp\u003eBy the final page, you'll know exactly how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eChoose the data that matters most to your decision-makers\u003c\/li\u003e \u003cli\u003eSpeak to different stakeholder audience personality types (even the most challenging)\u003c\/li\u003e \u003cli\u003eInfuse your data presentation with a persuasive narrative storyline\u003c\/li\u003e \u003cli\u003eCraft strategic recommendations that get approved and implemented\u003c\/li\u003e \u003cli\u003eDesign simple, stunning slides that communicate without confusing\u003c\/li\u003e \u003cli\u003eTransmit your data story with best-practice data visualization techniques\u003c\/li\u003e \u003cli\u003eAvoid the most common data visualization violations and charting pitfalls\u003c\/li\u003e \u003cli\u003ePrepare for and deliver your presentation like a professional speaker\u003c\/li\u003e \u003cli\u003eNavigate challenging meeting conversations and logistics with ease\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you work with little or big data, this book will show you how to prevent presentation zombies and inspire the action and credibility you and your organization deserve. \u003c\/p\u003e\u003cp\u003ePrologue xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAct I Conceptualize: Presentation Planning, Story, Structure, and Brainstorming 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Understand Why Effective Data Presentation Is Critical to Good Business 2\u003c\/p\u003e \u003cp\u003e2 Be Your Audience 9\u003c\/p\u003e \u003cp\u003e3 Learn to Speak Different Audience Languages 17\u003c\/p\u003e \u003cp\u003e4 Transmit a Clear Message 23\u003c\/p\u003e \u003cp\u003e5 Tell an Actual Story 29\u003c\/p\u003e \u003cp\u003e6 Create Conceptual Clarity with Analogies 42\u003c\/p\u003e \u003cp\u003e7 Suit Up Your Recommendations for Action 46\u003c\/p\u003e \u003cp\u003e8 Translate Your Content into a Persuasive Outline 53\u003c\/p\u003e \u003cp\u003e9 Brainstorm Your Content into Slide Format 70\u003c\/p\u003e \u003cp\u003e10 Digitize Your Analog Slide Content 77\u003c\/p\u003e \u003cp\u003eAct I Intermission 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAct II Design Your Slides: Slide Graphics, Layout, and Emphasis 86\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Why Bad Slide Design Is Not a PowerPoint Problem 87\u003c\/p\u003e \u003cp\u003e12 Sharpen Their Vision with Preattentive Attributes 97\u003c\/p\u003e \u003cp\u003e13 De-fluff Your Slides and Embrace White Space 106\u003c\/p\u003e \u003cp\u003e14 The Lethal Downside of Bullet Points 115\u003c\/p\u003e \u003cp\u003e15 Create Hype with Your Type 122\u003c\/p\u003e \u003cp\u003e16 Harness the Power of Real Imagery 139\u003c\/p\u003e \u003cp\u003e17 Master Motion with Simple Animation 162\u003c\/p\u003e \u003cp\u003eAct II Intermission 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAct III Visualize Data: Data Visualization + Storytelling featuring the PICA Protocol Prescription 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Data Storytelling: The Intersection of Conceptualization and Design 174\u003c\/p\u003e \u003cp\u003e19 P is for PURPOSE 176\u003c\/p\u003e \u003cp\u003e20 I is for INSIGHT 182\u003c\/p\u003e \u003cp\u003e21 C is for CONTEXT 194\u003c\/p\u003e \u003cp\u003e22 A is for AESTHETICS 201\u003c\/p\u003e \u003cp\u003e23 Choose the Right Chart 219\u003c\/p\u003e \u003cp\u003e24 Avoid the Most Common Visualization Violations 234\u003c\/p\u003e \u003cp\u003e25 Next-Level Charts to (Carefully) Consider 253\u003c\/p\u003e \u003cp\u003e26 Create Ethical Data Visualizations 260\u003c\/p\u003e \u003cp\u003e27 Build the Story: The PICA Protocol in Action 268\u003c\/p\u003e \u003cp\u003eAct III Intermission 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAct IV Deliver: Public Speaking, Preparation, and Communication Mastery 282\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e28 Why Does Delivery Even Matter? 283\u003c\/p\u003e \u003cp\u003e29 Practice Like the Pros 285\u003c\/p\u003e \u003cp\u003e30 Refine Your Speech Patterns 290\u003c\/p\u003e \u003cp\u003e31 Master Your Mind and Body 295\u003c\/p\u003e \u003cp\u003e32 Master Your Audience and Overcome Challenging Communication 304\u003c\/p\u003e \u003cp\u003e33 Beast Mode Techniques for Maximum Audience Engagement 309\u003c\/p\u003e \u003cp\u003e34 Send an Effective Presentation Handout 317\u003c\/p\u003e \u003cp\u003eAct IV Intermission 324\u003c\/p\u003e \u003cp\u003eThis Is the End and Just the Beginning 325\u003c\/p\u003e \u003cp\u003eDid You Enjoy This Book? 329\u003c\/p\u003e \u003cp\u003eResources 330\u003c\/p\u003e \u003cp\u003eRecommended Reading, Resources, and Experts 332\u003c\/p\u003e \u003cp\u003eClosing Credits 333\u003c\/p\u003e \u003cp\u003eAbout the author 336\u003c\/p\u003e \u003cp\u003eIndex 337\u003c\/p\u003e \u003cb\u003eLEA PICA\u003c\/b\u003e is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world. Her mission is to transform data meeting snoozefests into vehicles for change using the power of neuroscience, storytelling, emotion, and effective communication. \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003ePRESENT BEYOND MEASURE\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Simple, clear and constantly overlooked wisdom. It's time to stop wasting time and start making a change happen.\"\u003cbr\u003e\u003cb\u003e—Seth Godin,\u003c\/b\u003e Author of \u003ci\u003eThis is Marketing\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Lea delivers an evidence-based approach to presenting data in a practical and engaging manner that is sure to help the reader make their presentation audiences Indistractable.\"\u003cbr\u003e\u003cb\u003e—Nir Eyal,\u003c\/b\u003e Bestselling Author of \u003ci\u003eHooked\u003c\/i\u003e and \u003ci\u003eIndistractable\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Lea's given the world a gift with \u003ci\u003ePresent Beyond Measure\u003c\/i\u003e. It shows you how to turn bored, jaded, phone-addicted data presentation skeptics into eager, engaged, edge-of-their-seat fans.\"\u003cbr\u003e\u003cb\u003e—Rand Fishkin,\u003c\/b\u003e CEO and Cofounder of SparkToro\u003c\/p\u003e \u003cp\u003e\"Infused with wisdom from Lea's own influential work in the field, \u003ci\u003ePresent Beyond Measure\u003c\/i\u003e is a must-read for all data professionals looking to take their work to the next level through the perfect combination of storytelling, visualization, and communication.\"\u003cbr\u003e\u003cb\u003e—Christina Stathopolous,\u003c\/b\u003e Data Evangelist, Advisor, and Educator\u003c\/p\u003e \u003cp\u003e\"Lea is an absolute master at showing people how to present their fact-based ideas and data in creative, visual, and persuasive ways. \u003ci\u003ePresent Beyond Measure\u003c\/i\u003e is a must-have book for our time.\"\u003cbr\u003e\u003cb\u003e—Garr Reynolds,\u003c\/b\u003e Author of \u003ci\u003ePresentation Zen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003ePresent Beyond Measure\u003c\/i\u003e is an empowering and transformative guide for data practitioners, providing the necessary tools to succeed at presenting data effectively.\"\u003cbr\u003e\u003cb\u003e—Kate Strachnyi,\u003c\/b\u003e Founder of DATAcated and author of \u003ci\u003eColorWise\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003cb\u003eLea writes that we should 'present data by design, not by default'\u003c\/b\u003e, a principle I've taught for years. This book will show you how in a practical and fun way.\"\u003cbr\u003e\u003cb\u003e―ALBERTO CAIRO, Knight Chair at the University of Miami and author of \u003ci\u003eThe Art of Insight: How Great Visualization Designers Think\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e“So you’ve got your dataset and you have a room full of people to impress with it. What now? This is the starting point of Lea’s amazing book. Her inimitable style, uncompromising approach to teaching, and \u003cb\u003eunmatched experience conspire to create THE handbook for today’s data practitioners.\u003c\/b\u003e\"\u003cbr\u003e \u003cb\u003e―SIMO AHAVA, Analytics Developer, Co-founder at Simmer and 8-bit-sheep\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"\u003cb\u003e\u003ci\u003ePresent Beyond Measure\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003eis written from the trenches\u003c\/b\u003e by someone who has been there and done that; made the mistakes, learned the hard way, and is now sharing insider wisdom to all who would read this book. Plus, it's a delight to read because - \u003cb\u003eLea Pica knows how to tell a story.\u003c\/b\u003e\"\u003cbr\u003e \u003cb\u003e―JIM STERNE, Author of \u003ci\u003eArtificial Intelligence for Marketing\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\"I've seen Lea Pica capture and engage her audiences with data like no one else. She knows what to do and why it works. \u003cb\u003eThis is the book to read if you want to be seen, heard and valued by your stakeholders too.\u003c\/b\u003e\"\u003cbr\u003e\u003cb\u003e―ALLISON HARTSOE, CEO of Ambition Data\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"\u003cb\u003eI've spent years applying the concepts and techniques from Lea's presentations\u003c\/b\u003e to my own work as an analyst, and also as a resource and reference as I've coached and guided other analysts. This book packs those ideas and more into a \u003cb\u003efun and digestible guide\u003c\/b\u003e for anyone who realizes that an analysis is only as good as the effectiveness with which it is delivered.\"\u003cbr\u003e\u003cb\u003e―TIM WILSON, Analytics Industry Leader and Co-Host of \u003ci\u003eThe Analytics Power Hour Podcast\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989842706661,"sku":"NP9781394202171","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394202171.jpg?v=1761785653","url":"https:\/\/k12savings.com\/es\/products\/present-beyond-measure-isbn-9781394202171","provider":"K12savings","version":"1.0","type":"link"}