Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself

“The most powerful and instructive change manual you’ll ever read. It will persuade and inspire you to change your business, your work, and maybe your life.” —Daniel H. Pink, bestselling author of A Whole New Mind

In Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways to shake things up and make positive change in difficult times. 

Exploring how twenty-five for-profit companies and nonprofit organizations—including IBM, Zappos, Swatch, the Girl Scouts, and Interpol—made remarkable strides in tough circumstances, Practically Radical raises (and answers) the make-or-break questions facing today's leaders in every field:

• Do you see opportunities the competition doesn't see? The most successful organizations embrace one-of-a-kind ideas in a world filled with "me-too" thinking.
• Do you have new ideas about where to look for new ideas? Routine practices in one field can be revolutionary when they migrate to another.
• Are you the most of anything? In business today, the middle of the road is the road to ruin.
• Are you getting the best contributions from the most people? Change is not a game best played by loners.

Anything but your typical business book, Practically Radical is a must-own for small business owners and CEOs, for managers at all levels, and innovators and entrepreneurs of every stripe.

A manifesto for change in an era when change is the name of the game.

In Practically Radical, William C. Taylor offers radical ideas and practical advice to help you fix what's wrong with your organization, launch new initiatives with the best chance to succeed, and rethink the logic of leadership itself. Exploring how twenty-five for-profit companies and nonprofit organizations—including IBM, Zappos, Swatch, the Girl Scouts, and Interpol—made remarkable strides in tough circumstances, Practically Radical raises (and answers) the make-or-break questions facing today's leaders in every field:

• Do you see opportunities the competition doesn't see? The most successful organizations embrace one-of-a-kind ideas in a world filled with "me-too" thinking.
• Do you have new ideas about where to look for new ideas? Routine practices in one field can be revolutionary when they migrate to another.
• Are you the most of anything? In business today, the middle of the road is the road to ruin.
• Are you getting the best contributions from the most people? Change is not a game best played by loners.

“Practically Radical is packed with big ideas, hands-on advice, and inspiring case studies to help you succeed. It’s a game plan for entrepreneurs and executives who want to change the world for the better.” - Guy Kawasaki, co-founder of Alltop.com and former Apple chief evangelist

“Bill Taylor’s timing is ideal. After staring into the abyss of the financial crisis, it’s human nature to become risk-averse. Practically Radical reminds us that this is not the time to downsize your dreams or stop taking chances. These times demand ideas and actions to capitalize on crisis and change the competitive landscape. Whether you are with a startup or trying to transition a legacy business, there are important lessons to be learned from this book.” - Sir Martin Sorrell, Chief Executive, WPP (one of the world's largest advertising companies)

“Practically Radical is just the catalyst we need to foment the reinvention of companies and leadership for the next decade. Bill Taylor offers provocative ideas and real-world wisdom for executives in any field who want to energize themselves and their people.” - Arkadi Kuhlmann, President and CEO, ING Direct USA; Author of The Orange Code

“Taylor’s book is intended to guide leaders in launching fresh initiatives and rethinking.... The work achieves its promise with actionable prescriptions and meaningful examples.... An engaging and briskly written read, this will captivate and benefit business people interested in change and innovation.” - Publishers Weekly

“Practically Radical is a must-read for organizations that want to stay energized and relevant in today’s changing markets. The book challenges leaders to think differently in order to renew their companies, while staying true to their core mission.” - Gail McGovern, President and CEO, American Red Cross

“Practically Radical inspires leaders to aim higher—to produce lasting change by advancing deeply held values. The ideas are fresh, the advice is stuff you can actually use, and the results will be tangible. Read this book—then roll up your sleeves and get to work!” - Arianna Huffington

“Practically Radical is the most powerful and instructive change manual you’ll ever read. It will persuade and inspire you to change your business, your work, and maybe your life.” - Daniel H. Pink, bestselling author of A Whole New Mind and Drive

“Average is no longer an option for those that want to be successful. Bill Taylor lives that idea every day and on every page.” - Seth Godin, bestselling author of Linchpin

“We all understand the need for change and transformation in the business world. Rarely do we address the implications of implementing change in organizations. Practically Radical takes on this challenge as a handbook for successful transformation. A great tutorial for implementing your change agenda.” - Anne Mulcahy, former Chairman and CEO, Xerox Corporation