{"product_id":"power-and-persuasion-isbn-9780471786771","title":"Power and Persuasion","description":"\"Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led—to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read \u003ci\u003ePower and Persuasion\u003c\/i\u003e.\"\u003cbr\u003e —\u003cb\u003eSteve Leveen\u003c\/b\u003e, CEO and Cofounder, Levenger  \u003cp\u003e\"Michael Masterson’s new book emphasizes vision and effective communication, and, although unconventional at time, his ideas about leadership are unassailable and will be more widely employed. I have made it required reading for everyone at Frank McKinney \u0026amp; Company.\"\u003cbr\u003e —\u003cb\u003eFrank McKinney\u003c\/b\u003e, bestselling author of \u003ci\u003eFrank McKinney's Maverick Approach to Real Estate Success\u003c\/i\u003e and \u003ci\u003eMake It BIG!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"I ghostwrote a book on leadership for which I personally interviewed 100 CEOs, many from big-name Fortune 500 companies and leading national brands. But I learned more about leadership by reading Michael Masterson's new book \u003ci\u003ePower and Persuasion\u003c\/i\u003e than I did from all my interviews with those 100 CEOs combined.\"\u003cbr\u003e —\u003cb\u003eBob Bly\u003c\/b\u003e, author of more than 60 books and Director of the Center for Technical Communications\u003c\/p\u003e  Introduction.  \u003cp\u003e\u003cb\u003ePART ONE: SO YOU WANT TO BE A LEADER.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One. What You Need (And Don’t) To Be a Good Leader.\u003c\/p\u003e \u003cp\u003eChapter Two. Leading Sometimes Means Following.\u003c\/p\u003e \u003cp\u003eChapter Three. Why News Managers Fail: The Most Common Leadership Pitfalls.\u003c\/p\u003e \u003cp\u003eChapter Four. Thinking “Out of the Box”—What It Really Means.\u003c\/p\u003e \u003cp\u003eChapter Five. Creative V.S. Reactive Leadership.\u003c\/p\u003e \u003cp\u003eChapter Six. Making Difficult Decisions Easy: A 7 Step Plan.\u003c\/p\u003e \u003cp\u003eChapter Seven. Reason Or Gut Instinct, Which Rules? (Separating The Men From the Boys).\u003c\/p\u003e \u003cp\u003eChapter Eight. Are You Too Competitive?\u003c\/p\u003e \u003cp\u003eChapter Nine. Mind Your Manners.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: LEAD BY EXAMPLE: SECRETS OF THE MOVERS AND SHAKERS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Ten. #1: Coming Up With The Big Idea.\u003cbr\u003e #2: Don’t Wait For Consensus.\u003cbr\u003e #3: Strengthen Your Ideas: The Leap From Contemplation to Testing.\u003cbr\u003e #4: Setting a Goal and Rallying The Troops.\u003cbr\u003e #5: Creating A Plan and Attaching a Deadline.\u003cbr\u003e #6: Following Up.\u003cbr\u003e #7: Create a Culture of Accountability.\u003cbr\u003e #8: Practice Makes Perfect.\u003c\/p\u003e \u003cp\u003eChapter Eleven. How to Get Promoted.\u003c\/p\u003e \u003cp\u003eChapter Twelve. The Power of Delegation.\u003c\/p\u003e \u003cp\u003eChapter 13. Achieve More with aMentor.\u003c\/p\u003e \u003cp\u003eChapter 14. Make Your Company Better and More Productive Today.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE: SO YOU WANT TO BE A LEADER.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15. The Art of Criticism…The Skill of Praise: How Good Leaders Use Both to Their Advantage.\u003c\/p\u003e \u003cp\u003eChapter 16. Three Communication Secrets of Highly Effective Leaders.\u003c\/p\u003e \u003cp\u003eChapter 17. Speak More Powerfully…Leading by Persuasion.\u003c\/p\u003e \u003cp\u003eChapter 18. How to be a Successful Negotiator: Handling Objections and Obstacles Like a Pro.\u003c\/p\u003e \u003cp\u003eChapter 19. Standing Up to Business Bullies TheRight Way.\u003c\/p\u003e \u003cp\u003eChapter 20. Asking Questions Like a Born Leader.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR: LEADING THE TROOPS DAY BY DAY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 21. Improving All of Your Relationships: How to Get People to Like You and Do What You Want.\u003c\/p\u003e \u003cp\u003eChapter 22. Creating Stellar Employees with 5 Training Tips.\u003c\/p\u003e \u003cp\u003eChapter 23. Transform Your Team into a Winning One.\u003c\/p\u003e \u003cp\u003eChapter 24. How to Make Meetings Work The Way You Want Them To.\u003c\/p\u003e \u003cp\u003eChapter 25. TheBest Way to Deliver Bad News: When to Write…When to Phone…When to Have Lunch.\u003c\/p\u003e \u003cp\u003eChapter 26. What to do with Problem Employees (And Their Problems).\u003c\/p\u003e \u003cp\u003eChapter 27. How to Fire People (Without the Agony).\u003c\/p\u003e \u003cp\u003eChapter 28. The Secret to Getting Everybody (Including The Laggards) to Be More Productive.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003eRecommendedReading.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMICHAEL MASTERSON\u003c\/b\u003e has developed a loyal following through his writings in \u003ci\u003eEarly to Rise\u003c\/i\u003e (www.earlytorise.com), an eNewsletter published by Agora that mentors more than 400,000 success-oriented individuals to help them achieve their financial goals. Masterson has been making money for himself or others for almost four decades. In that time, he's only taken two breaks—each time for two years. The first was after a stint with the Peace Corps where he came to appreciate relative values and the joy of teaching. The second came at age thirty-nine, when he retired from the $100 million-plus business that he and his partner built. Over the course of his remarkably successful business career, Michael's been involved in the development of dozens of successful businesses, including two that grew beyond $100 million. At one time or another, he's owned and run companies that were public\/private, onshore\/overseas, local\/international, service-\/product-oriented, retail\/wholesale\/direct mail, and even profit\/not-for-profit.   \u003c\/p\u003e\u003cp\u003eIt takes a rare combination of openness and resolution, toughness and compassion, cooperation and competition to become successful in life. In \u003ci\u003ePower and Persuasion\u003c\/i\u003e, Michael Masterson challenges many of today's popular notions about success. The leadership, personal growth, and management techniques set forth in \u003ci\u003ePower and Persuasion\u003c\/i\u003e are effective for anyone who is interested in getting on the fast track to success. \u003c\/p\u003e\u003cp\u003eAccording to Masterson, publisher of the \u003ci\u003eEarly to Rise\u003c\/i\u003e (www.earlytorise.com) daily eNewsletter, truly successful people must be willing to do the hard thinking, make the tough decisions, and get the job done. They must seek the help of the best people available, without shirking their individual responsibility, to create a compelling vision of what can be and then sell that vision to their employees, their investors, and their customers. Knowing how to persuade others that your ideas are worthy is the single most effective way to achieve power. And putting lots of power behind your best ideas, Masterson says, is the fastest and surest way to succeed in life. \u003c\/p\u003e\u003cp\u003eThe good news is that persuasion, like so many other important skills (communication, negotiation, and analytical thinking), can be learned. In \u003ci\u003ePower and Persuasion,\u003c\/i\u003e you'll discover how to develop great ideas and convince other people to value them. \u003c\/p\u003e\u003cp\u003eBased on his own experience as a successful businessman and his observations of others, \u003ci\u003ePower and Persuasion\u003c\/i\u003e will help you identify the essential qualities needed to be successful in your business, social, and personal life. This powerful guide will also show you how to become a more influential person through example and by practicing the most effective techniques of persuasion. \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePower and Persuasion\u003c\/i\u003e breaks new ground in decoding what it takes to be successful by providing examples of leaders who . . . \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDon't manipulate better performances out of people\u003c\/li\u003e \u003cli\u003eDon't become therapists for their employees\u003c\/li\u003e \u003cli\u003eUnderstand proper teamwork\u003c\/li\u003e \u003cli\u003eListen as well as talk\u003c\/li\u003e \u003cli\u003eDon't try to control everything\u003c\/li\u003e \u003cli\u003eCreate a culture of accountability\u003c\/li\u003e \u003cli\u003eAttach deadlines to their goals\u003c\/li\u003e \u003cli\u003eKnow when NOT to be competitive\u003c\/li\u003e \u003cli\u003eUnderstand how to follow\u003c\/li\u003e \u003cli\u003eDo NOT \"look out for Number One\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with in-depth insight and expert advice, \u003ci\u003ePower and Persuasion\u003c\/i\u003e introduces you to a new way of understanding success along with powerful and proven techniques for accomplishing everything you want to in life.   \"Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led—to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read \u003ci\u003ePower and Persuasion\u003c\/i\u003e.\"\u003cbr\u003e —\u003cb\u003eSteve Leveen\u003c\/b\u003e, CEO and Cofounder, Levenger  \u003c\/p\u003e\u003cp\u003e\"Michael Masterson’s new book emphasizes vision and effective communication, and, although unconventional at time, his ideas about leadership are unassailable and will be more widely employed. I have made it required reading for everyone at Frank McKinney \u0026amp; Company.\"\u003cbr\u003e —\u003cb\u003eFrank McKinney\u003c\/b\u003e, bestselling author of \u003ci\u003eFrank McKinney's Maverick Approach to Real Estate Success\u003c\/i\u003e and \u003ci\u003eMake It BIG!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"I ghostwrote a book on leadership for which I personally interviewed 100 CEOs, many from big-name Fortune 500 companies and leading national brands. But I learned more about leadership by reading Michael Masterson's new book \u003ci\u003ePower and Persuasion\u003c\/i\u003e than I did from all my interviews with those 100 CEOs combined.\"\u003cbr\u003e —\u003cb\u003eBob Bly\u003c\/b\u003e, author of more than 60 books and Director of the Center for Technical Communications\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989824389349,"sku":"NP9780471786771","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471786771.jpg?v=1761785584","url":"https:\/\/k12savings.com\/es\/products\/power-and-persuasion-isbn-9780471786771","provider":"K12savings","version":"1.0","type":"link"}