{"product_id":"pop-up-business-for-dummies-isbn-9781118443491","title":"Pop-Up Business For Dummies","description":"\u003cp\u003eWhether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.\u003c\/p\u003e \u003cp\u003eInside \u003ci\u003ePop-Up Business For Dummies\u003c\/i\u003e, you’ll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlanning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.\u003c\/li\u003e \u003cli\u003eFinding the right space for you.\u003c\/li\u003e \u003cli\u003eNegotiating with the landlord and sorting out the legalities.\u003c\/li\u003e \u003cli\u003eFixing up and fitting out your space on a budget.\u003c\/li\u003e \u003cli\u003ePulling in the punters - advertising and marketing your pop-up.\u003c\/li\u003e \u003cli\u003eManaging a successful pop-up business day-to-day.\u003c\/li\u003e \u003cli\u003eClosing up shop efficiently.\u003c\/li\u003e \u003cli\u003eLots of case studies, checklists, tips and hints from experienced pop-up people!\u003c\/li\u003e \u003c\/ul\u003e  Introduction 1  \u003cp\u003e\u003cb\u003ePart I: Planning to Pop Up 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Welcome to the World of Pop Ups 9\u003c\/p\u003e \u003cp\u003eChapter 2: Developing Your Pop Up Plan 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Building on Your Pop Up Foundations 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: Building Your Team 37\u003c\/p\u003e \u003cp\u003eChapter 4: Funding Your Project 57\u003c\/p\u003e \u003cp\u003eChapter 5: Finding Your Space and Your Landlord 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Filling Your Pop Up with People 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Making an Impression: Branding and Marketing 91\u003c\/p\u003e \u003cp\u003eChapter 7: Producing and Distributing Leaflets and Posters 107\u003c\/p\u003e \u003cp\u003eChapter 8: Making the Most of Social Media 121\u003c\/p\u003e \u003cp\u003eChapter 9: Cooking Up a Media Storm for Your Pop Up 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Running Your Pop Up 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Designing and Kitting Out Your Space 155\u003c\/p\u003e \u003cp\u003eChapter 11: Managing Your Shop and Staff 173\u003c\/p\u003e \u003cp\u003eChapter 12: Meeting Your Customers 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Looking to the Future 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Measuring the Success of Your Pop Up 199\u003c\/p\u003e \u003cp\u003eChapter 14: Packing Up and Moving On  213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Useful Items to Have in Your Pop Up 225\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Reasons Why Your Pop Up is Good for Business 231\u003c\/p\u003e \u003cp\u003eIndex 237\u003c\/p\u003e \u003cp\u003e\"What makes Dan Thompson's book stand apart is his can-do attitude and understanding of the relationship between customers and pop-up providers, particularly regarding social media.\" (\u003ci\u003eCeramic Review,\u003c\/i\u003e May 2013)\u003c\/p\u003e \u003cp\u003e\"I think this book is a must for people starting a pop up business. From its checklists to its well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff.\" (\u003ci\u003eFrost Magazine,\u003c\/i\u003e May 2013)\u003c\/p\u003e \u003cp\u003e\"One of the ways to keep the conventional retail model fresh is elegantly explained.... Thompson explains its principles and practice brilliantly and succinctly.\" (\u003ci\u003eCambridge Business,\u003c\/i\u003e March 2013)\u003c\/p\u003e \u003cp\u003e\"I would recommend it as essential reading for anybody considering their own pop-up, and will definitely use it when developing my own projects in the future.\" (\u003ci\u003eArts Professional,\u003c\/i\u003e December 2012)\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDan Thompson\u003c\/b\u003e is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for \u003ci\u003eThe Independent\u003c\/i\u003e and \u003ci\u003eThe Guardian\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003eYour complete guide to planning, starting and running a successful pop up venture\u003c\/p\u003e \u003cp\u003ePop up shops are popping up all over. And everybody from big-name international brands to fledgling fashion designers, crafters and budding artists are jumping on the pop up bandwagon. That's because pop ups provide a great way to test out a new business idea, experiment with a new product, location or market, gain exposure and learn more about customers – all with minimal risk and financial outlay. Packed with case studies, tips and expert advice, this book is your total hands-on guide to all things pop up.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet the lay of the land – research your market and develop a business plan to make sure that your pop up idea is really viable\u003c\/li\u003e \u003cli\u003eRally your troops – assemble a team that can help you bring your pop up dream to life\u003c\/li\u003e \u003cli\u003eCreate a home for your business – find the perfect space, fit it out without spending too much and create an environment that's welcoming\u003c\/li\u003e \u003cli\u003ePull in the punters – create a recognisable brand and market your pop up using a range of inexpensive tools, from neighbourhood meet-and-greets to social media\u003c\/li\u003e \u003cli\u003eStay on-track – get a handle on the day-to-day running of your pop up\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTips to find the perfect location and space for your venture\u003c\/li\u003e \u003cli\u003eStrategies for negotiating the best possible terms with a landlord\u003c\/li\u003e \u003cli\u003eHow to fix up and fit out your space without breaking the bank\u003c\/li\u003e \u003cli\u003eFree and inexpensive advertising and marketing ideas\u003c\/li\u003e \u003cli\u003eA wealth of tips and hints from successful pop ups\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlan and launch a successful pop up business\u003c\/li\u003e \u003cli\u003eFind the perfect space – and landlord!\u003c\/li\u003e \u003cli\u003ePromote your pop up\u003c\/li\u003e \u003cli\u003eManage day-to-day business tasks with ease\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989814362341,"sku":"NP9781118443491","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118443491.jpg?v=1761785559","url":"https:\/\/k12savings.com\/es\/products\/pop-up-business-for-dummies-isbn-9781118443491","provider":"K12savings","version":"1.0","type":"link"}