{"product_id":"persuasion-isbn-9781119089667","title":"Persuasion","description":"\u003cb\u003ePraise for persuasion the art of getting what you want\u003c\/b\u003e  \u003cp\u003e\"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.\"\u003cbr\u003e —Mike Litman, CEO, Connect To Success, Inc. and coauthor of \u003ci\u003eConversations with Millionaires\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!\"\u003cbr\u003e —Jay Conrad Levinson, \"The Father of Guerrilla Marketing\" and author of the \u003ci\u003eGuerrilla Marketing\u003c\/i\u003e series of books\u003c\/p\u003e \u003cp\u003e\"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.\"\u003cbr\u003e —Chet Holmes, Fortune 500 superstrategist and author of the \u003ci\u003eMega Marketing\u003c\/i\u003e, \u003ci\u003eBusiness Growth Masters\u003c\/i\u003e, and \u003ci\u003eGuerrilla Marketing Meets Karate Master\u003c\/i\u003e sales programs\u003c\/p\u003e \u003cp\u003e\"Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy.\"\u003cbr\u003e —Blaine Parker, author of \u003ci\u003eMillion-Dollar Mortgage Radio\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.\"\u003cbr\u003e —John Klymshyn, author of \u003ci\u003eMove the Sale Forward\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eForeword by \u003ci\u003eJeffrey Gitomer\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxiii\u003c\/p\u003e \u003cp\u003eAbout the Author xxvii\u003c\/p\u003e \u003cp\u003e1 Manipulation 1\u003c\/p\u003e \u003cp\u003e2 Persuasion 12\u003c\/p\u003e \u003cp\u003e3 Persona—The Invisible Persuader 16\u003c\/p\u003e \u003cp\u003e4 Transferring Power and Credibility 38\u003c\/p\u003e \u003cp\u003e5 Storytelling 46\u003c\/p\u003e \u003cp\u003e6 Gurudom 65\u003c\/p\u003e \u003cp\u003e7 Desire to Believe 83\u003c\/p\u003e \u003cp\u003e8 Familiarity 95\u003c\/p\u003e \u003cp\u003e9 Exclusivity and Availability 102\u003c\/p\u003e \u003cp\u003e10 Curiosity 112\u003c\/p\u003e \u003cp\u003e11 Relevancy 119\u003c\/p\u003e \u003cp\u003e12 Permission Granting 125\u003c\/p\u003e \u003cp\u003e13 The Quick Persuaders 133\u003c\/p\u003e \u003cp\u003e14 The Persuasion Equation 145\u003c\/p\u003e \u003cp\u003e15 Persuasive Selling 159\u003c\/p\u003e \u003cp\u003e16 Persuasive Advertising 171\u003c\/p\u003e \u003cp\u003e17 Persuasive Negotiating 187\u003c\/p\u003e \u003cp\u003e18 Persuading the Masses Electronically 196\u003c\/p\u003e \u003cp\u003e19 Mastering Persuasion—The Art of Getting What You Want 205\u003c\/p\u003e \u003cp\u003ePersuasion Resources 213\u003c\/p\u003e \u003cp\u003eRecommended Readings 217\u003c\/p\u003e \u003cp\u003eIndex 219\u003c\/p\u003e \u003cb\u003eDAVE LAKHANI\u003c\/b\u003e is the President of Bold Approach, Inc., a business acceleration consultancy. A successful entrepreneur, he is a popular speaker on persuasion, in- fluence, sales, marketing, rapid ideation, and business acceleration. Always alert to the latest means of reaching and persuading potential prospects, Dave writes a blog that gets more than 10,000 visitors a week. You can read it at howtopersuade.com.   \u003cp\u003ePraise for \u003cb\u003epersuasion\u003c\/b\u003e the art of getting what you want  \u003c\/p\u003e\u003cp\u003e\"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written... especially if it ends up in the hands of your competition.\" \u003cb\u003e—Mike Litman,\u003c\/b\u003e CEO, Connect To Success, Inc. and coauthor of \u003ci\u003eConversations with Millionaires\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Dave Lakhani tells you everything you've just got to know about persuasion in this book.It is written provocatively yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it.It takes you on a thrilling ride!\" \u003cb\u003e—Jay Conrad Levinson,\u003c\/b\u003e \"The Father of Guerrilla Marketing\" and author of the \u003ci\u003eGuerrilla Marketing\u003c\/i\u003e series of books  \u003c\/p\u003e\u003cp\u003e\"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it.I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.\" \u003cb\u003e—Chet Holmes, \u003c\/b\u003e Fortune 500 superstrategist and author of the \u003ci\u003eMega Marketing, Business Growth Masters,\u003c\/i\u003e and \u003ci\u003eGuerrilla Marketing Meets Karate Master\u003c\/i\u003e sales programs  \u003c\/p\u003e\u003cp\u003e\"Man, talk about persuasive.Dave convinced me to read and review his book, and I don't even like the guy.\" \u003cb\u003e—Blaine Parker,\u003c\/b\u003e author of \u003ci\u003eMillion-Dollar Mortgage Radio\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Too few books actually put into practice what they promote.Dave Lakhani breaks the mold with this satisfying, powerful read.\" \u003cb\u003e—John Klymshyn\"\u003c\/b\u003e author of \u003ci\u003eMove the Sale Forward\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989770060005,"sku":"NP9781119089667","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119089667.jpg?v=1761785410","url":"https:\/\/k12savings.com\/es\/products\/persuasion-isbn-9781119089667","provider":"K12savings","version":"1.0","type":"link"}