{"product_id":"persuasion-equation-isbn-9780814434178","title":"Persuasion Equation: The Subtle Science of Getting Your Way","description":"\u003cp\u003e\u003cstrong\u003eThis book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.\u003c\/p\u003e\u003cp\u003eMerging research and real-world application, discover the surprising reasons people say yes, and learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRadiate an aura of expertise\u003c\/li\u003e\n\u003cli\u003eWin trust and leverage credibility\u003c\/li\u003e\n\u003cli\u003eBuild a business case that appeals to both heart and mind\u003c\/li\u003e\n\u003cli\u003eAdapt for personality, gender, and generational differences\u003c\/li\u003e\n\u003cli\u003ePerfect the five-step persuasion process\u003c\/li\u003e\n\u003cli\u003eGenerate group buy-in\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you’re trying to secure a promotion, make a sale, or rally support for a new idea, \u003cem\u003ePersuasion Equation\u003c\/em\u003e holds the key to unlocking within you the power of persuasion.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142817698021,"sku":"NP9780814434178","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780814434178.jpg?v=1747941264","url":"https:\/\/k12savings.com\/es\/products\/persuasion-equation-isbn-9780814434178","provider":"K12savings","version":"1.0","type":"link"}