{"product_id":"persuasion-and-influence-for-dummies-isbn-9780470747377","title":"Persuasion and Influence For Dummies","description":"Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.  \u003cp\u003eElizabeth Kuhnke, author of the bestselling \u003ci\u003eBody Language For Dummies,\u003c\/i\u003e guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence.\u003c\/p\u003e \u003cp\u003eTopics covered will include:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eThe key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions\u003c\/li\u003e \u003cli\u003eFinding a common ground and establishing a connection with your audience\u003c\/li\u003e \u003cli\u003eCapturing their attention and keeping them interested\u003c\/li\u003e \u003cli\u003ePutting yourself across convincingly\u003c\/li\u003e \u003cli\u003eGetting things done through others\u003c\/li\u003e \u003cli\u003eIdentifying the type of person you're dealing with - and responding in an appropriate manner\u003c\/li\u003e \u003c\/ul\u003e  \u003cb\u003eIntroduction 1\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePart I: Preparing to Persuade and Influence 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Laying the Groundwork for Persuasion and Influence 9\u003c\/p\u003e \u003cp\u003eChapter 2: Finding Common Ground with Your Audience 27\u003c\/p\u003e \u003cp\u003eChapter 3: Establishing an Emotional Connection 57\u003c\/p\u003e \u003cp\u003eChapter 4: Putting Together a Compelling Case 73\u003c\/p\u003e \u003cp\u003eChapter 5: Establishing Your Credibility 93\u003c\/p\u003e \u003cp\u003eChapter 6: Exhibiting and Exercising Your Expertise 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Developing Your Persuasive and Influencing Skills 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Listening Actively 137\u003c\/p\u003e \u003cp\u003eChapter 8: Gaining and Maintaining Your Audience’s Interest 155\u003c\/p\u003e \u003cp\u003eChapter 9: Gearing Your Approach to Different Decision-Making Styles 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Picking the Right Approach 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Getting Things Done with the Help of Others 207\u003c\/p\u003e \u003cp\u003eChapter 11: Leading by Example: Quietly Creating Big Change 229\u003c\/p\u003e \u003cp\u003eChapter 12: Appealing to Other People’s Drives, Needs and Desires 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Putting Persuasion and Influencing Skills into Practice 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Getting Physical: Putting Body Language to Work 273\u003c\/p\u003e \u003cp\u003eChapter 14: Perfecting Your Persuasive Voice 293\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 321\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Sure-Fire Ways to Influence Anyone 323\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Ways to Persuade Electronically: Emails and Beyond 329\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Ways to Persuade over the Phone 339\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Essential Instruments for Your Persuasion Toolkit 347\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex 357\u003c\/b\u003e\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eElizabeth Kuhnke\u003c\/b\u003e is an Executive Coach and founder of Kuhnke Communication. She is also the author of the popular \u003ci\u003eBody Language For Dummies\u003c\/i\u003e.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBecome more influential in the workplace\u003c\/li\u003e \u003cli\u003eDevelop effective listening and rapport-building techniques\u003c\/li\u003e \u003cli\u003eAdapt to your listener's style\u003c\/li\u003e \u003cli\u003eUse persuasive language to reach your goal\u003c\/li\u003e \u003c\/ul\u003e   \u003cp\u003e\u003cb\u003eHow to win people over and get them to follow you anywhere\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eCharm, character, appeal, personality – call it what you will, it's that special something that turns No into Yes, closes the sale and makes others want to go that extra mile. At work, it can spell success.  In life too, it can be the key to achieving your goals. Now, with the help of top executive coach Elizabeth Kuhnke, you can unleash your own powers of persuasion.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eThe something that's special\u003c\/b\u003e – get a handle on the qualities people find most compelling and learn to integrate them into your presentation\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eClick!\u003c\/b\u003e – establish a connection with your listener, make your case, and display your credibility and expertise\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eListen and learn\u003c\/b\u003e – become an active listener and zero in on what really matters to your audience\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEvolve and adapt\u003c\/b\u003e – define their decision-making style and adapt your approach for maximum effectiveness – no matter how different your audience is from you\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMaster the gentle art\u003c\/b\u003e – motivate others by quietly appealing to their drives, needs, and desires and lead by example\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eIt's not just what you say\u003c\/b\u003e – discover the enormous power of non-verbal cues, including body language, tone of voice, and style of dress – and learn how to wield it\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to master body language, style and tone\u003c\/li\u003e \u003cli\u003eThe way to use key words and behaviours that have an impact\u003c\/li\u003e \u003cli\u003eWays to find common ground and establish a connection\u003c\/li\u003e \u003cli\u003eHow to capture their attention and keep them interested\u003c\/li\u003e \u003cli\u003eAdvice on putting yourself across convincingly\u003c\/li\u003e \u003cli\u003eHow to get things done through others\u003c\/li\u003e \u003cli\u003eWhat makes others tick\u003c\/li\u003e \u003cli\u003eThe secret of adapting an approach to any audience on the fly\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989770617061,"sku":"NP9780470747377","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470747377.jpg?v=1761785413","url":"https:\/\/k12savings.com\/es\/products\/persuasion-and-influence-for-dummies-isbn-9780470747377","provider":"K12savings","version":"1.0","type":"link"}