{"product_id":"personal-branding-for-dummies-isbn-9781118915554","title":"Personal Branding For Dummies","description":"\u003cb\u003eThe simple guide to managing your personal brand, a vital element of success in the professional world\u003c\/b\u003e \u003cp\u003e\u003ci\u003ePersonal Branding For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition,\u003c\/i\u003e is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.\u003c\/p\u003e \u003cp\u003eDistinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. \u003ci\u003ePersonal Branding For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition,\u003c\/i\u003e leads you step by step through the self-branding process.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes information on how to know the \"real\" you\u003c\/li\u003e \u003cli\u003eExplains how to develop a target market positioning statement\u003c\/li\u003e \u003cli\u003eHelps you make plans for your personal brand communications\u003c\/li\u003e \u003cli\u003eInstructs you with ways to make your mark on your brand environment\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. \u003ci\u003ePersonal Branding For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition\u003c\/i\u003e provides the information, tips, tricks, and techniques you need to do it right.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Why Is Personal Branding Important? 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Showing the World Who You Are 7\u003c\/p\u003e \u003cp\u003eChapter 2: Appreciating the Power of Branding 25\u003c\/p\u003e \u003cp\u003eChapter 3: Case Studies in Personal Branding Success 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Knowing Your Brand 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Defining Who You Are 55\u003c\/p\u003e \u003cp\u003eChapter 5: Spotting Your Target Audience 87\u003c\/p\u003e \u003cp\u003eChapter 6: Knowing Your Niche — and Your Competitors 101\u003c\/p\u003e \u003cp\u003eChapter 7: Crafting Your Personal Brand Profile 113\u003c\/p\u003e \u003cp\u003eChapter 8: Writing Your Story 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Communicating Your Brand with the World 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: Branding Your Traditional Communication Tools 141\u003c\/p\u003e \u003cp\u003eChapter 10: Communicating Your Brand Online 161\u003c\/p\u003e \u003cp\u003eChapter 11: Planning Your Personal Brand Communications 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Controlling Your Brand Ecosystem 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Fashioning Your Image to Match Your Personal Brand 213\u003c\/p\u003e \u003cp\u003eChapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233\u003c\/p\u003e \u003cp\u003eChapter 14: Focusing on Special Populations 251\u003c\/p\u003e \u003cp\u003eChapter 15: Building and Nurturing Your Network 271\u003c\/p\u003e \u003cp\u003eChapter 16: Personal Branding in the Workplace 287\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Key Benefits of Personal Branding 307\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Ways You Can Sink Your Brand 311\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Ways to Demonstrate Your Brand 315\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Things You Can Do to Continue to Build Your Brand 321\u003c\/p\u003e \u003cp\u003eIndex 325\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSusan Chritton\u003c\/b\u003e is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at www.susanchritton.com.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDistinguish yourself with an authentic personal brand\u003c\/li\u003e \u003cli\u003eCultivate your on-brand career by charting a roadmap to success\u003c\/li\u003e \u003cli\u003eBuild a strong online identity to showcase your brand\u003c\/li\u003e \u003cli\u003eEvaluate and evolve your personal brand over time\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eYour go-to guide for creating and maintaining a personal trademark\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEstablishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you’re looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe business of you — get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand\u003c\/li\u003e \u003cli\u003eGet the word out — communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media\u003c\/li\u003e \u003cli\u003eMake your mark — fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network\u003c\/li\u003e \u003cli\u003eKnow your niche — find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story\u003c\/li\u003e \u003cli\u003eBe smart — stay ahead of the curve and discover 10 easier-than-you-think ways you can unintentionally sink your brand\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy personal branding is important\u003c\/li\u003e \u003cli\u003eHow to craft a positive, unique brand image\u003c\/li\u003e \u003cli\u003eCase studies in personal branding success\u003c\/li\u003e \u003cli\u003eWays to pinpoint your strengths\u003c\/li\u003e \u003cli\u003eHow to let your personality shine\u003c\/li\u003e \u003cli\u003eTips to align yourself with your target market\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989767340261,"sku":"NP9781118915554","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118915554.jpg?v=1761785401","url":"https:\/\/k12savings.com\/es\/products\/personal-branding-for-dummies-isbn-9781118915554","provider":"K12savings","version":"1.0","type":"link"}